Locally Alternative: Enterprise Features, Fair Price

Stay with Locally if shoppers need to see which specific products are in stock at nearby stores right now, or buy online for pickup or same-day delivery, from retailers already connected to Locally's network. StoreRocket is a store locator built from the stockist list you keep, not a live inventory or product feed. Switch to StoreRocket if what you need is a locator on your own page, showing every stockist you sell through, styled by you, at a price printed on the pricing page, with a free trial and no sales call. The deciding difference is the job: Locally sells live retail inventory by quote, and StoreRocket sells the store locator itself.

Store locators are the only thing StoreRocket makes, and we have been building them since 2018. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, so your team only keeps the stockist list current. We make StoreRocket, so weigh our view with that in mind.

The short answer

Only a few stockists and no budget? You may not need Locally or StoreRocket. A free embedded map with a pin for each location is fine when the list is short, rarely changes and visitors only need to see where you are. Our guide to free store locator options compares them.

Locally vs StoreRocket: Detailed Comparison

Here's an honest side-by-side comparison. Both platforms have strengths, and the right choice depends on your brand's size, budget, and needs.

Locally sells into the enterprise, and the two things that follow from that are what this comparison is about: you cannot see the price, and you do not hold the controls.

Locally's real product is not the map, and it is worth being clear about that. They connect to the point-of-sale systems of a network of more than 65,000 retailers, so a shopper sees what is genuinely in stock near them right now, and can reserve it, buy it online for pickup, or have it delivered the same day. That is a different job from a store locator, and a real one.

But that is a different purchase from a store locator, and it comes with the enterprise shape attached. You cannot find out what it costs without a sales conversation, the locator sits in an iframe that by their own documentation does not inherit your site's styling, and restyling it runs through their onboarding specialist rather than through you. If what you need is a locator on your own page, under your own control, at a price printed where anyone can read it: create your locator and import your stockist list during the free trial.

What is Locally?

Locally (locally.com) is an enterprise online-to-offline (O2O) shopping platform that connects brands with brick-and-mortar retailers. Founded with the mission of driving online shoppers into physical stores, Locally has grown into a significant player in the omnichannel commerce space.

What it publishes:

• 65,000+ connected retailers in their marketplace network
• Real-time inventory from connected retail partners
• Salesforce AppExchange integration for enterprise CRM workflows

Locally isn't just a store locator. It's a three-sided marketplace that connects brands, retailers, and shoppers in a single ecosystem. When a shopper visits a brand's website and searches for a nearby store, Locally can show not just which stores carry the brand, but which specific products are in stock right now, with options for BOPIS (buy online, pick up in store), same-day delivery, and ship-to-store.

Locally's Core Features

Store Locator: Embeddable store finder with proximity search, showing authorized retailers that carry a brand's products.

Product Locator: Goes beyond "where to buy" to show "where to buy this specific product." Real-time inventory visibility at the SKU level.

BOPIS and Same-Day Delivery: Shoppers can buy online and pick up in store, or get same-day delivery from local retailers. This is the O2O promise in action.

Shoppable Landing Pages: Custom pages that combine product information with local availability, creating a seamless path from browsing to buying.

Omnichannel Ad Console: Tools for running targeted advertising that drives shoppers to nearby retail locations.

Insights and Analytics: Data on shopping behavior, conversion patterns, and retail partner performance.

Headless API: For brands that want to build custom experiences on top of Locally's data layer.

Credit where it's due: Locally has built something genuinely sophisticated, and its omnichannel approach connects online browsing with offline buying at real scale. StoreRocket does the narrower job: a locator on your own page that you style and run yourself, at a published price.

Who is Locally Built For?

Locally's product is built around connecting brands, retailers, and local inventory.

Large brands with extensive retail networks. Locally connects brands with their third-party retailers.

Brands that need real-time inventory visibility. If knowing that a specific size 10 hiking boot is in stock at a store in Denver right now is critical to your conversion strategy, Locally's inventory integration is built for exactly that.

Companies with dedicated e-commerce and IT teams. Locally's enterprise integrations, Salesforce connectivity, and headless API require technical resources to implement and maintain.

Companies comfortable with quote-based pricing. Locally publishes no prices and no tier names on its site today; access is demo-led, so you contact Locally for a quote.

What Locally Does Better

Locally has real strengths, and they are worth knowing before you decide. Most of them answer a different question from the one a store locator answers.

Real-Time Inventory Visibility

This is Locally's killer feature. Knowing that a specific product in a specific size and color is sitting on a shelf at a store three miles from a shopper right now is incredibly powerful. It turns browsing into buying. StoreRocket helps customers find your locations. Locally helps customers find your specific products at those locations. For brands where SKU-level availability decides the sale, that matters, and Locally is the better fit. It is a retail-inventory integration project, priced on application, rather than a locator you install yourself.

The Marketplace Flywheel

Locally publishes a network of more than 65,000 retailers, connecting brands with existing retailer inventory data. Their own install guide describes the locator as embedded on the brand site in an iframe, whose "styling is not inherited from the brand site, so it needs to be styled to match" by an onboarding specialist. StoreRocket ships as a script embed instead, so on most platforms it renders in your own page, and either way you change the look yourself in Widget Studio rather than filing a request.

Enterprise Integrations

Headless API, POS integrations, and embed guidance for Salesforce Commerce Cloud. For companies whose operations already run on those systems and who need inventory flowing between them, that integration depth is a genuine advantage. It is also an implementation project with an onboarding specialist attached. A locator needs less: Google Sheets sync needs no developer, and the REST API (plan-dependent) lets your developer connect the system that owns the list.

BOPIS and Omnichannel Fulfillment

Locally doesn't just show where products are. It enables buying online and picking up in store, same-day delivery from local retailers, and ship-to-store. For brands pursuing a true omnichannel strategy, these fulfillment options drive real revenue. They also require your retailers to be inside Locally's network and feeding it stock data. If the job is telling people where to buy you, that is a great deal of machinery to buy for it.

Established Relationships with Major Retailers

Many large and independent specialty retailers are already on Locally. If your brand sells through them, the data connections are already in place. You're plugging into an existing ecosystem, not building connections from scratch.

A store locator needs none of that to go live. With StoreRocket you list the stockists you sell through, and every one of them appears on a locator on your own page, at a published price.

What StoreRocket Does Better

Transparent, Accessible Pricing

StoreRocket's pricing is on the website for anyone to see. Plans are sized by the number of locations; analytics with heatmaps, lead capture, Google Sheets sync and the REST API depend on the plan. See current plans.

Platform Flexibility

StoreRocket works on any website that accepts an HTML or embed block, with one embed code, and the Shopify app creates the locator page for you. Shopify, WordPress, Squarespace, Wix, BigCommerce, Magento, Weebly, WooCommerce, or a fully custom build.

You're not tied to one platform, so the locator moves with you if you change website builders.

Google Sheets Sync

Create a linked Google spreadsheet from StoreRocket's dashboard, which exports your current locations to it. Update addresses or add rows using that sheet's template columns, then run Sync from Sheets or enable automatic daily sync to update the map.

For brands that maintain location data in spreadsheets, this removes the manual import/export step.

Analytics That Help You Grow

StoreRocket's analytics (plan-dependent) show a map of the places people searched, the words they typed, the searches that found nothing nearby and which locations they opened. Not just how many searches happened, but where people looked for you.

This data informs your distribution strategy. Many searches from a city where you have no retailer is a signal to expand there. Comparing date ranges shows which regions are searching less, and where to invest in local marketing. For the business case, see our store locator ROI guide.

Lead Capture

A shopper who searches and finds no location nearby is still a warm lead. Where the plan includes lead capture, StoreRocket can show them a short form in place of the empty result. They leave their email, the lead lands in your dashboard, and your team can also get an email for each new lead.

Industry-Specific Comparisons

Different industries have different needs from their store locator. Here's how the choice between Locally and StoreRocket plays out across key verticals.

Outdoor and Adventure Brands

Locally's strongest vertical. The outdoor industry is where Locally's marketplace is deepest, and if you are an established outdoor brand that needs live inventory from hundreds of specialty retailers, that depth is real. The catch is that it only works where the retailers have already joined. StoreRocket shows every stockist you have, including the independents nobody has onboarded, on your own site, on a published plan priced by location count.

Fashion and Apparel

Locally serves fashion and footwear brands too, but the fashion industry is broader than athletic footwear. For fashion brands selling through boutiques, department stores, and owned retail, the real-time inventory feature is less critical than having a beautiful, on-brand store locator.

StoreRocket's customizable themes are designed to match the aesthetic standards of fashion marketing. Your store locator should look as polished as your lookbook. The widget lives on your website and reflects your brand, not a third-party marketplace.

CPG and Consumer Goods

CPG brands selling through grocery, convenience, and mass retail have massive distribution but don't typically need SKU-level inventory visibility. A consumer searching "where to buy [brand name] near me" wants to find the nearest store, not check whether a specific flavor is in stock.

For CPG, StoreRocket's combination of a simple store locator, geographic analytics, and self-service management is a better fit than Locally's marketplace-centric approach. Pair it with Google Maps optimization for maximum visibility.

Food and Beverage

Brewery and winery brands, craft spirits, specialty food companies. These brands typically have a mix of taproom/direct locations and wholesale distribution. The needs are:

• Show customers where to buy the product
• Highlight flagship/direct locations differently from wholesale
• Capture leads from high-intent shoppers
• Understand geographic demand patterns

StoreRocket handles all of this with filters that distinguish location types, a lead form for visitors whose search finds no stockist nearby (plan-dependent), and search analytics for distribution planning. No enterprise contract required.

Health and Wellness

Supplement brands, health food companies, and beauty brands selling through specialty retailers, health food stores, and pharmacies. These brands often have growing but manageable retail networks (50 to 500 stores) and need to help health-conscious consumers find products locally.

StoreRocket's price point and self-service model fit well. Import your existing retailer list as a CSV or Excel file. For ongoing Google Sheets sync, create a linked spreadsheet from StoreRocket's dashboard and edit that sheet going forward. New retail partners appear when you run Sync from Sheets or enable automatic daily sync.

Ready to publish a store locator? Create your locator with a free trial, no credit card. No sales call. No demo. No contract.

Other Locally Alternatives Worth Considering

StoreRocket is our recommendation when a store locator is the job. Here is how the other names in this space compare.

Destini

Destini specializes in product locators for CPG brands. If your primary need is helping shoppers find which stores carry your specific products (similar to Locally's product locator but without the full marketplace), Destini focuses on this niche.

Best for: CPG brands that need product-level "where to buy" functionality.

Where StoreRocket differs: Destini prices by quote. StoreRocket's plans are on the pricing page, and filters by product line give shoppers the stores that carry what they came for.

Grappos

Grappos offers product locator and store locator tools with some overlap with Locally's feature set, particularly around "where to buy" functionality.

Best for: Brands that need a dedicated product locator with retail partner data.

Where StoreRocket differs: Grappos starts at $300 a month and the rest arrives by quote after a demo. StoreRocket's plans have their prices on the page, and you sign up without a demo.

Bullseye Locations

Bullseye has been in the dealer locator space since 1998. They offer lead management and territory management features that appeal to brands with dealer networks.

Best for: Manufacturers and brands with formal dealer/distributor networks who need territory management.

Where StoreRocket differs: Bullseye starts at $89 and puts its API on its $225 Find plan; StoreRocket's REST API depends on the plan, with the price on the page. Lead management needs a separate Lead Manager subscription on the Connect tier, which is quoted rather than published.

Yext

Yext is a broader "digital presence platform" that includes store locator functionality alongside listings management, review management, and local SEO.

Best for: Large enterprises that need a unified platform for all location-related digital presence.

Where StoreRocket differs: Yext prices by quote; StoreRocket's plans are on the page, sized by the number of locations.

Uberall

Uberall is another enterprise location marketing platform similar to Yext, with store locator functionality as part of a broader suite.

Best for: Enterprise companies that need listings syndication and reputation management alongside store locators.

Where StoreRocket differs: Uberall files "Locator & local pages" under add-ons, so you buy a listings platform first and attach the map to it, at a price no figure on their page will tell you. Here the locator is the product, and its price is on the page.

How They Compare

Frequently Asked Questions

Which costs less to run over time, Locally or StoreRocket?

For a store locator, StoreRocket's cost is a published plan, with current prices on its pricing page: StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, and store locators are all StoreRocket makes. After the trial you connect your own Google Maps or Mapbox key and pay that provider directly, and StoreRocket puts no limit on views or searches. Locally is priced by quote and covers a different job, live retail inventory and fulfilment, so compare its quote with what that job is worth to you.

Is Locally free?

For brands, Locally publishes neither prices nor tier names on its site today; the route in is a demo, then a quote. StoreRocket's plans are on the pricing page, and it starts with a free trial, no credit card needed.

How does StoreRocket handle product availability?

Use filters to mark what each location carries, so a shopper can narrow to the stores that stock the line they came for, add custom fields for other details, and keep it current in bulk through Google Sheets sync or the API. Real-time SKU counts are a POS integration project on the retailer's side. If you need them, Locally is built for that; if knowing which stores carry a line is enough, filters do the job.

What about BOPIS and click and collect?

BOPIS and click and collect are fulfilled by the retailer's own systems once the shopper arrives. Your job is getting them to the right door with the right expectation, and that is what the locator does: filters for the services each store offers, a CTA per location pointing at the retailer's own pickup flow, and search data showing you where that demand actually is.

Can I migrate from Locally to StoreRocket?

Yes. Prepare your current location data as CSV, import it into StoreRocket, customize the widget, and replace the embed code on your website. Where your plan includes it, Google Sheets sync keeps everything updated from your spreadsheet going forward.

Does StoreRocket work with Salesforce?

There is no ready-made connector; depending on the plan, your developer can have Salesforce create and update locations through the REST API, so the list your team keeps there drives the locator.

What if I have both owned stores and retail partners?

StoreRocket handles this with customizable filters. You can categorize locations as "Flagship Stores," "Authorized Retailers" or any other classification, and shoppers can filter by type. Each location can carry its own marker and buttons, and, depending on the plan, location types group them, such as "Flagship", and can list that type first in results. See how other brands handle this in our store locator examples.

How does StoreRocket compare to Locally on analytics?

Locally lists Insights among its features, inside its quote. StoreRocket's analytics depend on the plan, priced on the pricing page: a map of the places people searched, the words they typed, the searches that found nothing nearby, and clicks per location. This data shows you where people look for your brand and informs retail expansion decisions.

Can I use StoreRocket as a "where to buy" page?

StoreRocket can be embedded as a "where to buy" page. The widget shows nearby locations with directions, contact information, hours, and custom CTAs.

Does StoreRocket support international locations?

Yes. StoreRocket places addresses in many countries on the map, and you can edit every word the locator shows. Showing the locator's built-in text in each visitor's own language depends on the plan (see pricing), and you can limit address suggestions to the countries you choose, depending on the plan.

What's the difference between a store locator and a product locator?

A store locator helps shoppers find the nearest locations that carry your brand. A product locator goes deeper, showing which specific products (by SKU, size, color, etc.) are available at each location in real time. Locally specializes in product locators. StoreRocket specializes in store locators. For most growing brands, a store locator that drives shoppers to the right location is the right starting point.

The Bottom Line

Locally is built for large brands whose retailers feed it live inventory, and it is sold by quote with an onboarding specialist attached.

Choose StoreRocket if what you need is a store locator: every stockist you sell through, on your own page, styled by you, with analytics, lead capture, Google Sheets sync and the REST API on published, self-serve plans.

Create your locator with a free trial, no credit card. No demo required. No sales call. No contract. Just a better way to help customers find you.

More resources:

• What is a store locator?
• Best store locator software 2026
• Best dealer locator software
• Store locator ROI
• Where to buy page guide
• BOPIS: Buy online, pick up in store
• Omnichannel customer experience
• Store locator examples
• How to increase foot traffic
• Local SEO checklist