Locally Alternative: Enterprise Features, Fair Price

Locally.com is one of the most impressive platforms in the online-to-offline commerce space. Their client list reads like a who's who of outdoor, athletic, and lifestyle brands: Patagonia, YETI, HOKA, Brooks Running, Trek, Crocs, UGG, ASICS. They've built a genuine marketplace connecting brands, retailers, and shoppers at massive scale.

This guide compares Locally's published offering with StoreRocket and other locator options.

Related: What is a store locator? | Best store locator software 2026 | Best dealer locator software | Store locator ROI | Where to buy page guide

#What is Locally?

Locally (locally.com) is an enterprise online-to-offline (O2O) shopping platform that connects brands with brick-and-mortar retailers. Founded with the mission of driving online shoppers into physical stores, Locally has grown into a significant player in the omnichannel commerce space.

The numbers are genuinely impressive:

• Millions of monthly shoppers flowing through Locally-powered experiences
• 65,000+ connected retailers in their marketplace network
• Hundreds of brands using the platform
• Real-time inventory from connected retail partners
• Salesforce AppExchange integration for enterprise CRM workflows

Locally isn't just a store locator. It's a three-sided marketplace that connects brands, retailers, and shoppers in a single ecosystem. When a shopper visits a brand's website and searches for a nearby store, Locally can show not just which stores carry the brand, but which specific products are in stock right now, with options for BOPIS (buy online, pick up in store), same-day delivery, and ship-to-store.

#Locally's Core Features

Store Locator: Embeddable store finder with proximity search, showing authorized retailers that carry a brand's products.

Product Locator: Goes beyond "where to buy" to show "where to buy this specific product." Real-time inventory visibility at the SKU level.

BOPIS and Same-Day Delivery: Shoppers can buy online and pick up in store, or get same-day delivery from local retailers. This is the O2O promise in action.

Shoppable Landing Pages: Custom pages that combine product information with local availability, creating a seamless path from browsing to buying.

Omnichannel Ad Console: Tools for running targeted advertising that drives shoppers to nearby retail locations.

Insights and Analytics: Data on shopping behavior, conversion patterns, and retail partner performance.

Headless API: For brands that want to build custom experiences on top of Locally's data layer.

Credit where it's due: Locally has built something genuinely sophisticated. Their omnichannel approach represents the cutting edge of what's possible when you connect online browsing with offline buying.

#Who is Locally Built For?

Locally's product is built around connecting brands, retailers, and local inventory.

Large brands with extensive retail networks. Locally connects brands with their third-party retailers.

Brands that need real-time inventory visibility. If knowing that a specific size 10 hiking boot is in stock at a store in Denver right now is critical to your conversion strategy, Locally's inventory integration is what you need.

Companies with dedicated e-commerce and IT teams. Locally's enterprise integrations, Salesforce connectivity, and headless API require technical resources to implement and maintain.

Companies comfortable with quote-based pricing. Locally publishes Core Tools, Growth, and Enterprise tiers, but no prices; contact Locally for a quote.

#Locally vs StoreRocket: Detailed Comparison

Here's an honest side-by-side comparison. Both platforms have strengths, and the right choice depends on your brand's size, budget, and needs.

Locally sells into the enterprise, and the two things that follow from that are what this comparison is about: you cannot see the price, and you do not hold the controls.

Locally's real product is not the map, and it is worth being clear about that. They connect to the point-of-sale systems of a network of more than 65,000 retailers, so a shopper sees what is genuinely in stock near them right now, and can reserve it, buy it online for pickup, or have it delivered the same day. Nobody in this category does that, and if live retail inventory is your requirement, Locally is who you should be talking to.

But that is a different purchase from a store locator, and it comes with the enterprise shape attached. You cannot find out what it costs without a sales conversation, the locator sits in an iframe that by their own documentation does not inherit your site's styling, and restyling it runs through their onboarding specialist rather than through you. If what you need is a locator on your own page, under your own control, at a price printed where anyone can read it, that is $69 a month and you can have it before lunch.

#What Locally Does Better (Being Honest)

A credible comparison means acknowledging where the competition genuinely excels. Locally isn't the go-to for Patagonia and YETI by accident.

#Real-Time Inventory Visibility

This is Locally's killer feature. Knowing that a specific product in a specific size and color is sitting on a shelf at a store three miles from a shopper right now is incredibly powerful. It turns browsing into buying. StoreRocket helps customers find your locations. Locally helps customers find your specific products at those locations. For brands where SKU-level availability drives conversions, this matters enormously.

#The Marketplace Flywheel

Locally publishes a network of more than 65,000 retailers, connecting brands with existing retailer inventory data. Their own install guide describes the locator as embedded on the brand site in an iframe, whose "styling is not inherited from the brand site, so it needs to be styled to match" by an onboarding specialist. StoreRocket ships as a script embed instead, so on most platforms it renders in your own page and picks up your CSS — and either way you change the look yourself in the dashboard rather than filing a request.

#Enterprise Integrations

Headless API, POS integrations, and embed guidance for Salesforce Commerce Cloud. For companies whose operations already run on those systems and who need inventory flowing between them, that integration depth is a genuine advantage. It is also an implementation project with an onboarding specialist attached. StoreRocket's REST API and Google Sheets sync cover the same ground for teams that want the locator live this week and wired up as they go.

#BOPIS and Omnichannel Fulfillment

Locally doesn't just show where products are. It enables buying online and picking up in store, same-day delivery from local retailers, and ship-to-store. For brands pursuing a true omnichannel strategy, these fulfillment options drive real revenue.

#Established Relationships with Major Retailers

REI, Dick's Sporting Goods, Nordstrom, and thousands of independent specialty retailers are already on Locally. If your brand sells through these retailers, the data connections are already in place. You're plugging into an existing ecosystem, not building connections from scratch.

#What StoreRocket Does Better

#Transparent, Accessible Pricing

StoreRocket's pricing is on the website for anyone to see:

#Platform Flexibility

StoreRocket works on any website platform with a single embed code. Shopify, WordPress, Squarespace, Wix, BigCommerce, Magento, Weebly, WooCommerce, or a fully custom build. It doesn't matter.

You're not locked into specific platforms or forced to use specific infrastructure. Wherever your website lives, your store locator works.

#Google Sheets Sync

This is a feature that sounds simple but changes how teams manage location data. Connect a Google Sheet to StoreRocket, and your locations sync daily. Update addresses or add new location rows in the spreadsheet, and the changes appear on your map after the daily sync.

For brands that maintain location data in spreadsheets, this removes the manual import/export step.

#Analytics That Actually Help You Grow

StoreRocket includes heatmap analytics that show you where customers are searching. Not just how many searches happened, but where the demand is geographically.

This data directly informs your distribution strategy. If hundreds of people search for your brand in a city where you don't have a retailer, that's a signal to expand there. If a particular region shows declining searches, you know where to invest in local marketing. Track your store locator ROI with data that connects locator usage to business outcomes.

#Lead Capture

When a shopper searches for your nearest location, they're a warm lead. StoreRocket captures that intent with built-in lead forms and email notifications.

#Industry-Specific Comparisons

Different industries have different needs from their store locator. Here's how the choice between Locally and StoreRocket plays out across key verticals.

#Outdoor and Adventure Brands

Locally's strongest vertical. Patagonia, HOKA, Brooks Running, The North Face, Osprey, CamelBak. The outdoor industry is where Locally's marketplace is deepest, and if you are an established outdoor brand that needs live inventory from hundreds of specialty retailers, that depth is real. The catch is that it only works where the retailers have already joined. StoreRocket shows every stockist you have, including the independents nobody has onboarded, on your own site, and it prices on locations rather than on retailer relationships, with no per-retailer fee.

#Fashion and Apparel

Locally serves several fashion brands (Crocs, UGG, ASICS), but the fashion industry is broader than athletic footwear. For fashion brands selling through boutiques, department stores, and owned retail, the real-time inventory feature is less critical than having a beautiful, on-brand store locator.

StoreRocket's customizable themes are designed to match the aesthetic standards of fashion marketing. Your store locator should look as polished as your lookbook. The widget lives on your website and reflects your brand, not a third-party marketplace.

#CPG and Consumer Goods

CPG brands selling through grocery, convenience, and mass retail have massive distribution but don't typically need SKU-level inventory visibility. A consumer searching "where to buy [brand name] near me" wants to find the nearest store, not check whether a specific flavor is in stock.

For CPG, StoreRocket's combination of a simple store locator, geographic analytics, and self-service management is a better fit than Locally's marketplace-centric approach. Pair it with Google Maps optimization for maximum visibility.

#Food and Beverage

Brewery and winery brands, craft spirits, specialty food companies. These brands typically have a mix of taproom/direct locations and wholesale distribution. The needs are:

• Show customers where to buy the product
• Highlight flagship/direct locations differently from wholesale
• Capture leads from high-intent shoppers
• Understand geographic demand patterns

StoreRocket handles all of this with filters that distinguish location types, lead capture for high-intent visitors, and heatmap analytics for distribution planning. No enterprise contract required.

#Health and Wellness

Supplement brands, health food companies, and beauty brands selling through specialty retailers, health food stores, and pharmacies. These brands often have growing but manageable retail networks (50 to 500 stores) and need to help health-conscious consumers find products locally.

StoreRocket's price point and self-service model fit perfectly. Connect your retail spreadsheet via Google Sheets sync, and new retail partners appear after the daily sync.

Ready to publish a store locator? Start your free StoreRocket trial. No sales call. No demo. No contract.

#Other Locally Alternatives Worth Considering

While StoreRocket is the best value alternative for most growing brands, here are other options worth evaluating depending on your specific needs.

#Destini

Destini specializes in product locators for CPG brands. If your primary need is helping shoppers find which stores carry your specific products (similar to Locally's product locator but without the full marketplace), Destini focuses on this niche.

Best for: CPG brands that need product-level "where to buy" functionality.

#Grappos

Grappos offers product locator and store locator tools with some overlap with Locally's feature set, particularly around "where to buy" functionality.

Best for: Brands that need a dedicated product locator with retail partner data.

Where StoreRocket differs: Grappos starts at $300 a month and the rest arrives by quote after a demo. StoreRocket Business is $69 with the number on the page, and you can have it running this afternoon.

#Bullseye Locations

Bullseye has been in the dealer locator space since 1998. They offer lead management and territory management features that appeal to brands with dealer networks.

Best for: Manufacturers and brands with formal dealer/distributor networks who need territory management.

Where StoreRocket differs: $25 to start against $89, and the REST API is $69 here against $225 there. Lead management needs a separate Lead Manager subscription on the Connect tier, which is quoted rather than published.

#Yext

Yext is a broader "digital presence platform" that includes store locator functionality alongside listings management, review management, and local SEO.

Best for: Large enterprises that need a unified platform for all location-related digital presence.

Where StoreRocket differs: Yext prices per location and bills annually, so the bill grows with every store you open. StoreRocket is $69 a month flat for up to 10,000 locations, printed on the pricing page, cancellable any month.

#Uberall

Uberall is another enterprise location marketing platform similar to Yext, with store locator functionality as part of a broader suite.

Best for: Enterprise companies that need listings syndication and reputation management alongside store locators.

Where StoreRocket differs: Uberall files "Locator & local pages" under add-ons, so you buy a listings platform first and attach the map to it, at a price no figure on their page will tell you. Here the locator is the product and it is $69.

#How They Compare

#Frequently Asked Questions

#Is Locally free?

For brands, Locally publishes Core Tools, Growth, and Enterprise tiers without prices; contact Locally for a quote.

#How does StoreRocket handle product availability?

Use custom fields and filters to mark what each location carries, so a shopper can narrow to the stores that stock the line they came for, and keep it current in bulk through Google Sheets sync or the API. Real-time SKU counts are a POS integration project on the retailer's side, and most brands find that getting a shopper to the right store is what actually moves the sale.

#What about BOPIS and click and collect?

BOPIS and click and collect are fulfilled by the retailer's own systems once the shopper arrives. Your job is getting them to the right door with the right expectation, and that is what the locator does: filters for the services each store offers, a CTA per location pointing at the retailer's own pickup flow, and search data showing you where that demand actually is.

#Can I migrate from Locally to StoreRocket?

Prepare your current location data as CSV, import it into StoreRocket, customize the widget, and replace the embed code on your website. Your Google Sheets sync keeps everything updated going forward.

#Does StoreRocket work with Salesforce?

StoreRocket's REST API lets external systems read and manage location data.

#What if I have both owned stores and retail partners?

StoreRocket handles this perfectly with customizable filters. You can categorize locations as "Flagship Stores," "Authorized Retailers," "Online Retailers," or any other classification. Shoppers can filter by type, and each category can display different information and styling. See how other brands handle this in our store locator examples.

#How does StoreRocket compare to Locally on analytics?

StoreRocket includes geographic heatmaps, search analytics, location click tracking, and demand pattern analysis from Pro. This data helps you understand where customers are looking for your brand and informs retail expansion decisions. Locally offers insights as well, but details vary by tier and may require higher-level plans.

#Can I use StoreRocket as a "where to buy" page?

StoreRocket can be embedded as a "where to buy" page. The widget shows nearby locations with directions, contact information, hours, and custom CTAs.

#Does StoreRocket support international locations?

Yes. StoreRocket supports locations worldwide with multi-language search, international geocoding, and localized map experiences. Whether your retail network spans one country or fifty, the platform handles it.

#What's the difference between a store locator and a product locator?

A store locator helps shoppers find the nearest locations that carry your brand. A product locator goes deeper, showing which specific products (by SKU, size, color, etc.) are available at each location in real time. Locally specializes in product locators. StoreRocket specializes in store locators. For most growing brands, a store locator that drives shoppers to the right location is the right starting point.

#The Bottom Line

Start your free StoreRocket trial and get your store locator live today. No demo required. No sales call. No contract. Just a better way to help customers find you.

More resources:

• What is a store locator?
• Best store locator software 2026
• Best dealer locator software
• Store locator ROI
• Where to buy page guide
• BOPIS: Buy online, pick up in store
• Omnichannel customer experience
• Store locator examples
• How to increase foot traffic
• Local SEO checklist