Stay with Uberall if your job is managing listings, reviews and local marketing across directories such as Google, Apple and Facebook: StoreRocket is a store locator for your own website, not a listings platform. Switch to StoreRocket if the locator on your website is the job and you want a published price, self-service setup and no sales call. The deciding difference is scope: Uberall sells a location marketing platform with the locator as an add-on, and StoreRocket sells the locator itself.
Store locators are the only thing StoreRocket makes, and we have been building them since 2018. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, so your team only keeps the locations current. We make StoreRocket, so weigh our view with that in mind.
The short answer
Stay with Uberall when
- Your main job is keeping listings correct across Google, Apple, Facebook and other directories.
- You manage reviews and local social posts for many locations from one inbox.
- You want listings, reviews and the locator from one vendor under one contract.
Choose StoreRocket when
- The job is a store locator on your own website.
- You want to read the price on the pricing page before you talk to anyone.
- Your team wants to import a spreadsheet, match the locator to your brand and paste one embed code.
- You want search analytics, lead capture and Google Sheets sync (depending on the plan) at a published price, without a platform contract.
Only a few locations and no budget? You may not need Uberall or StoreRocket. A free embedded map with a pin for each location is fine when the list is short, rarely changes and visitors only need to see where you are. Our guide to free store locator options compares them.
StoreRocket vs Uberall
Uberall is a location marketing platform. The locator, which they call "Locator & local pages," is one module inside it. That shapes both what you buy and what you pay.
| What you want | StoreRocket | Uberall |
|---|---|---|
| Know the price before you talk to anyone | yes, on the pricing page | no figure anywhere on the pricing page; Stand Out says "request pricing" |
| Buy just a locator | that is the whole product | "Locator & local pages" is listed as an add-on, not part of a plan |
| Get started without a sales call | sign up, import, embed | a sales conversation first |
| Analytics on your locator | yes, with a map of where people searched (depends on the plan) | "comprehensive analytics" inside the locator add-on; Analytics Plus is a further add-on |
| White label | yes, depends on the plan | Collaborate Plus, a paid add-on |
| Lead capture in the locator | yes, depends on the plan | ask about it in the quote |
| Google Sheets sync and a REST API | yes, depends on the plan | ask about them in the quote |
| Team seats | teammates on any plan | unlimited users, in Uberall essentials |
| Everything above, published | one plan on the pricing page | quote, plus add-ons |
Uberall is genuinely good at the job it is built for, and gives away more than we do in places. Listings management with duplicate suppression across the whole directory ecosystem, reviews with an inbox and AI-drafted responses, local social posting to Facebook, Instagram, Google and Apple at scale, and unlimited users on every plan. If you are running hundreds of locations and your problem is that your NAP data is wrong in fifty directories, that is a real problem and Uberall solves it.
The mismatch is when the locator is the actual job. Their own pricing page files "Locator & local pages" under add-ons, so you are buying a listings platform first and attaching the map to it, at a price no figure on that page will tell you. StoreRocket's plans are printed on its pricing page, and the locator is not an add-on to them, it is the product. If that is your job, create your locator and import your locations during the free trial.
What is Uberall?
Uberall is a "location marketing" platform that offers:
- Location data management
- Listings syndication
- Store locator functionality
- Review management
- Local SEO tools
- Analytics
Uberall Pricing
Uberall does not publish standard pricing; its plans are quoted on request. StoreRocket's current prices are on its pricing page.
Why StoreRocket Fits When the Locator Is the Job
1. Store Locators Are All We Make
StoreRocket makes one thing: store locators. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site.
2. Published Pricing
Every plan includes the locator, filters, custom fields and location buttons. Analytics with a map of where people searched, lead capture, Google Sheets sync, the REST API, white label and multi-language depend on the plan, and plans are sized by the number of locations. See StoreRocket's current plans.
No add-ons and no required annual contract; pay monthly or yearly. After the free trial, the map runs on your own Google Maps or Mapbox key, billed by that provider.
3. Self-Service Setup
Set up your store locator:
- Sign up
- Import your locations from a spreadsheet, or add them by hand
- Match the locator to your brand in Widget Studio
- Copy the embed code from the Install page and paste it into your site
4. Google Sheets Sync
Manage locations in a Google Sheet (depends on the plan), and sync them to the locator on demand or automatically once a day.
5. Built-in Analytics
Depending on the plan, see a map of the places people searched, the words they typed, the searches that found nothing nearby, and which locations they opened.
6. Lead Capture
Depending on the plan, a lead form can appear when a search finds no location nearby. The visitor leaves their email, the lead lands in your dashboard, and your team can also get an email for each new lead.
Migration from Uberall
Steps to Switch
- Export your location data
- Sign up for StoreRocket - Create your locator with a free trial
- Import your data - the import shows what will change before you publish it
- Choose your style and colours in Widget Studio
- Replace embed code on your website, copied from the Install page
- Test everything
- Cancel the Uberall locator add-on when confirmed
What You Keep
- All your location data
- Store locator functionality
- Analytics on searches and location clicks (depends on the plan)
- Lead capture for searches with no nearby location (depends on the plan)
What Changes
- Self-service management
- A price you can read on the pricing page
What You May Need Elsewhere
If you use Uberall for:
- Listings syndication → keep Uberall or a dedicated listings tool
- Review management → keep Uberall or a specialized review platform
- Local pages, one page per location → keep Uberall's local pages, or give each location its own page on your website
The locator itself, the search and map your customers use on your website, moves to StoreRocket at a published price.
Feature Comparison Detail
Store Locator Functionality
StoreRocket:
- Address search with suggestions, plus a use-my-location option
- Filters and custom fields
- Google Maps or Mapbox, chosen by you
- A layout that adapts from desktop to phone
- Your style, brand colour, font, wording and custom CSS
Uberall:
- "Locator & local pages" with a custom design styling option and image optimizations
- Comprehensive analytics, with Analytics Plus available as a paid add-on
- Delivered as one module of a listings and reputation platform
StoreRocket fits when the locator is the job rather than one line in a platform contract.
Analytics
StoreRocket (depends on the plan):
- Locator views and the pages they happened on
- A map of the places people searched
- The words visitors typed
- Searches that found nothing nearby
- Clicks per location
Uberall:
- Analytics available
- Part of broader analytics suite
StoreRocket fits when you want insight into what people search for in your locator.
Pricing Value
Uberall:
- Pricing is not published; every plan is quoted on request
StoreRocket:
- Prices published on the pricing page
- The core locator on every plan
- Plans sized by location count
- Month-to-month available
StoreRocket fits when you want a price you can read before the first call.
Who Should Choose Each?
Choose Uberall If:
- You need full listings management
- You need reputation management integration
- You need a full location marketing platform
Choose StoreRocket If:
- ✅ You need a store locator primarily
- ✅ You want a published price
- ✅ You want self-service simplicity
- ✅ You prefer month-to-month billing
- ✅ Google Sheets sync would help you
Cost Comparison
Uberall does not publish standard pricing, so there is no figure to put here for them. StoreRocket's is printed on its pricing page: find the plan with the features you need (lead capture, Google Sheets sync, the REST API and white label depend on the plan) and hold any Uberall quote against it.
Frequently Asked Questions
Which costs less to run over time, Uberall or StoreRocket?
It depends on what you need. If you need listings and reviews managed across directories, Uberall is doing a different job and its quote covers that. For the locator alone, StoreRocket is a published plan: StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, and store locators are all StoreRocket makes. After the trial you connect your own Google Maps or Mapbox key and pay that provider directly. StoreRocket puts no limit on views or searches on any plan.
Can I use StoreRocket with other location marketing tools?
Yes. StoreRocket can be used alongside specialized tools for listings, such as BrightLocal, or reviews.
What about multi-location enterprises?
StoreRocket handles thousands of locations. Plans are sized by the number of locations; see current plans.
Is there a contract requirement?
No. StoreRocket offers month-to-month billing. Try it during the free trial and cancel anytime if it's not right for you.
Getting Started
Making the switch is straightforward:
- Create your locator - free trial, no credit card needed
- Import your locations - Upload your CSV
- Customize - Match your brand
- Go live - Replace your embed code
Questions about switching from Uberall? Contact us.
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