Stay with BatchGeo if you need a quick map from a spreadsheet, for example for an internal team, a one-off report or a dataset of tens of thousands of pins with nothing else attached. Switch to StoreRocket if the map is a store locator your customers use on your website and your team keeps it current. The deciding difference is the workflow you need: StoreRocket gives your team a location dashboard on every plan, plus daily Google Sheets sync and a REST API depending on the plan. BatchGeo documents both map editing and optional connected-file updates; compare the update controls and plan that fit your team.
Store locators are the only thing StoreRocket makes, and we have been building them since 2018. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site. We make StoreRocket, so weigh our view with that in mind.
The short answer
Stay with BatchGeo when
- You need a quick map from a spreadsheet, for your own team or a one-off report.
- The free tier covers you: up to 250 rows, and ads on the map are acceptable.
- One map holds tens of thousands of pins (BatchGeo Pro takes up to 100,000) and needs nothing beyond the map.
- You want map tools such as route optimisation, Street View or PDF and KML export.
Choose StoreRocket when
- Customers use the map on your website to find the nearest location.
- Your team updates locations from a dashboard, or from a Google Sheet or the REST API (depends on the plan).
- You want to see what visitors searched for and which locations they opened (analytics depend on the plan).
- You want your brand on the locator, with no ads on any plan.
Only a few locations and no budget? You may not need a store locator at all. A free embedded map with a pin for each location is fine when the list is short, rarely changes and visitors only need to see where you are. BatchGeo's free tier is one such option. Our guide to free store locator options compares more of them.
BatchGeo describes itself as "an interactive map making tool based around tabular data." It is very good at that. You paste a spreadsheet, it geocodes the addresses, and you get a Google Map you can embed.
A store locator is a different product. It carries your brand, it tells you what your visitors searched for, it can ask for an email when a search finds nothing nearby, and it stays current from a dashboard or a linked spreadsheet. This guide compares the two on the things a business actually pays for.
StoreRocket vs BatchGeo: The Full Comparison
Both put pins on a map. The difference is what your visitors see, what you get back, and how the locator stays current. StoreRocket's current prices are on its pricing page.
| What you want | StoreRocket | BatchGeo |
|---|---|---|
| Capacity | plans sized by location count | up to 100,000 markers per map on Pro |
| Free to try | free trial, no credit card | free tier, 250 rows, ads on your map |
| A locator with no ads on it | every plan | $99/mo (Pro). The free tier carries ads |
| Google Maps or Mapbox | every plan | Google Maps |
| A map of where visitors searched | Yes, depends on the plan | Pro's heat map layer plots your own spreadsheet |
| Lead capture inside the locator | Yes, depends on the plan | Pro adds Street View, PDF export and passwords |
| Spreadsheet updates | Daily Google Sheets sync, depends on the plan | Documents optional Drive/OneDrive file sync; confirm cadence and plan |
| REST API | Yes, depends on the plan | Confirm API access for the workflow you need |
| White label | Yes, depends on the plan | Pro removes the ads; maps stay hosted on BatchGeo servers |
| Paid plans published | on the pricing page | $99, then "contact enterprise sales" |
That lead-capture row is not a rhetorical trick. BatchGeo's own pricing page lists what $99 a month buys, in full: password protection, ten users, Street View integration, PDF, PNG and KML export, a heat map layer, route optimisation for up to 23 stops, larger datasets, and no ads. Every one of those is about getting more out of a map. None of them is about running a locator.
Two honest notes. BatchGeo's free tier costs nothing at all, where ours is a free trial with no card. And BatchGeo Pro holds up to 100,000 markers on one map, so a very large dataset that needs nothing else may fit BatchGeo better; check StoreRocket's plan limits on the pricing page.
For a customer-facing locator, compare the full workflow rather than treating a pricing checklist as proof that a feature is absent. StoreRocket combines location management with lead capture, search analytics, daily Google Sheets sync, a REST API and white label, depending on the plan. BatchGeo's privacy policy documents optional Google Drive and OneDrive file connections, scheduled re-reading and manual refresh. It does not establish the available sync cadence or which plan includes it; confirm those before choosing. Their $99 is also not a free trial, it is a 30-day refund guarantee, so you pay first and ask afterwards. If your map is really a locator, create your locator and import the same spreadsheet during the free trial.
What BatchGeo's Locator Does, In Their Words
BatchGeo publishes a complete list of what its store locator offers. Quoted in full:
Search for nearest location by postal code or address Browse a list of locations alongside the map Embed the store locator seamlessly in your website Access using mobile devices such as Android or iPhone Nearest location will be found using mobile GPS (if available)
That is a solid map with a search box, and for a page that just needs to show where the shops are, it does the job. StoreRocket starts from that same list and then adds the things that turn a map into a channel: filters your visitors can stack, custom fields on your locations, your own uploaded markers, a choice of Google Maps or Mapbox, search analytics, and a lead form for searches that find nothing nearby (both depend on the plan).
Three Differences You Feel After Launch
1. Ads, and whose brand the visitor sees
BatchGeo's free tier shows ads on your map page. Removing them is one of the headline reasons their pricing page gives for upgrading to BatchGeo Pro at $99/mo: "We will not display ads on your map page, or ever share your information with advertisers."
The embed itself is an iframe. BatchGeo's documentation is straightforward about it: each map "is securely hosted on BatchGeo servers," and adding it is "similar to the process of embedding a YouTube video." An iframe is a separate document sitting inside your page, so your site's fonts, colours and CSS stop at its edge.
StoreRocket ships as a script embed. On WordPress, Shopify, Squarespace, Webflow and plain HTML it renders directly in your page rather than in a separate frame. On Wix, where the supported install path is Wix's Embed HTML element, it sits in a frame like anything else pasted there. Either way you choose the style, brand colour, font, markers and wording in Widget Studio, and there are no ads on any plan, including during the trial. White label depends on the plan.
2. What the analytics are analysing
BatchGeo has a Data Analysis feature, and it is worth understanding exactly what it does, because the name is easy to misread. It analyses your spreadsheet: "Visualize trends with location data on a map." The Pro heat map layer works the same way, showing where your own rows cluster together.
StoreRocket's analytics look the other direction, at your visitors. Depending on the plan, you see the words people typed, a map of the places they searched, the searches that found nothing nearby and which locations they opened, for the date range you pick. That shows where people look for you, which is a different question from where your existing pins already are.
3. Updating a location on a Tuesday afternoon
BatchGeo documents an edit-link workflow for changing a saved map. Its privacy policy also describes optional connections to selected Google Drive or Microsoft OneDrive files, with scheduled re-reading and manual refresh. That is a second update path, so an emailed edit link is not the whole comparison.
Check which connected-file controls your BatchGeo plan offers and how often they refresh. Those details matter when a phone number changes or a store closes; the privacy policy alone does not establish the cadence or plan entitlement.
StoreRocket gives you a dashboard with a login, spreadsheet import that matches the columns it recognises and shows what will change before you publish, a daily Google Sheets sync so your team edits a linked spreadsheet created by StoreRocket, and a REST API so another system can do it without a human at all. Sheets sync and the API depend on the plan.
Migrating from BatchGeo
Step 1: Get your spreadsheet
Open the edit link BatchGeo emailed you and copy the data out of the Edit Map Data box into a spreadsheet. If you still have the original file you pasted in, use that instead.
Step 2: Sign up for StoreRocket
Create your free account. No credit card, no sales call.
Step 3: Import your locations
Option A: CSV upload
- Go to Locations > Import locations
- Upload your spreadsheet
- Map columns (name, address, phone, etc.)
- Review what will change, then publish
Option B: Google Sheets sync (depends on the plan)
- Import your existing locations using Option A above
- Open Google Sheets Sync in StoreRocket and create a new linked spreadsheet
- StoreRocket exports your locations to it
- Edit the linked spreadsheet using its template columns
- Enable automatic daily sync, or click Sync from Sheets after editing
See the Google Sheets setup guide. Continuous sync uses the spreadsheet created by StoreRocket.
Step 4: Customise your map
Open Widget Studio and choose a style, upload custom markers, set your brand colours, and configure search and filters. The live preview shows the result, and nothing changes on your site until you save.
Step 5: Embed on your website
Copy the embed code shown on your StoreRocket Install page. It already carries your account ID, so paste it exactly as copied. The embed code works on WordPress, Squarespace, Wix, Webflow and plain HTML; on Shopify, the StoreRocket app creates a Store Locator page for you.
Step 6: Remove the old BatchGeo iframe
Delete the old iframe code. Done.
What Changes The Day You Switch
| Feature | BatchGeo | StoreRocket |
|---|---|---|
| Ads on your locator | free tier shows them | none, on any plan |
| Sits in your page | iframe on BatchGeo servers | script embed, renders in your page on most platforms |
| Map provider | Google Maps | Google Maps or Mapbox |
| Updating a location | edit link; optional connected-file sync is documented | dashboard, CSV, daily Sheets sync, REST API |
| Visitor search data | heat maps of your own rows | searches, a map of where people searched and clicks (depends on the plan) |
| Leads from the locator | Street View, PDF and passwords | a lead form when a search finds nothing nearby, with an email alert (depends on the plan) |
Other Tools People Compare To BatchGeo
BatchGeo sits in a category of spreadsheet-to-map tools. If a map is genuinely all you need, these are the honest options, and none of them is trying to be a store locator.
Google My Maps is free and familiar, and good for internal maps and quick shared visualisations. Your visitors see Google's interface rather than yours.
Mapbox is a developer platform with beautiful styles and generous free usage. You build the locator yourself on top of it, which is the right call if you have engineering time and want total control. Our Google Maps vs Mapbox comparison covers the trade-off, and how to use the Mapbox API free covers the allowances.
ZeeMaps is another spreadsheet-to-map option. Its published free trial freezes after two weeks or 100 map views, whichever comes first, so it is not an ongoing free locator. Check its current paid plans before choosing.
If what you actually need is a locator rather than a map, that is the job StoreRocket is built for. Our comparisons with Storepoint, Stockist and Storemapper show how it prices against the other purpose-built options, and the best store locator software 2026 guide puts them all side by side.
The day-to-day difference is upkeep. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, so your team only keeps the locations current.
Frequently Asked Questions
Which costs less to run over time, BatchGeo or StoreRocket?
For a map that rarely changes and can carry ads, BatchGeo's free tier costs nothing. For a locator customers use, compare the plan and the upkeep: BatchGeo documents map editing and optional connected-file sync; confirm the cadence and plan you need. StoreRocket offers a location dashboard, with daily Google Sheets sync and a REST API depending on the plan. StoreRocket's current prices are on its pricing page; compare them with BatchGeo Pro at $99 a month. StoreRocket maintains the hosted locator, and store locators are all StoreRocket makes. After the trial you connect your own Google Maps or Mapbox key and pay that provider directly, and StoreRocket puts no limit on views or searches.
Is BatchGeo good for store locators?
For a simple "here is where to find us" map, yes. BatchGeo publishes nearest-location search by postal code or address, a list alongside the map, an embed, and mobile GPS. Compare that list against what you need. If visitor analytics, lead capture, branding or update controls matter to you, compare the exact plan and workflow with a purpose-built locator too.
How much does BatchGeo cost?
BatchGeo has a free tier limited to 250 rows of data, with ads on your map. BatchGeo Pro is $99/month, which removes the ads and adds password protection, ten users, Street View, PDF, PNG and KML export, a heat map layer and route optimisation. Above that, their pricing page directs you to contact enterprise sales. StoreRocket's current prices are on its pricing page.
Does BatchGeo have a free trial?
BatchGeo Pro comes with a 30-day refund guarantee rather than a trial, so the $99 is charged first. StoreRocket starts with a free trial, no credit card needed, so nothing is charged at all.
Can I import my BatchGeo data to StoreRocket?
Yes. Copy your rows out of the Edit Map Data box, or use the original spreadsheet, and upload it as a CSV. StoreRocket matches the columns it recognises, such as names, addresses and phone numbers, asks about the rest, and shows what will change before you publish.
Does StoreRocket work with Google Maps?
Yes. You choose Google Maps or Mapbox for your locator; switching is a dashboard setting plus pasting the new embed code.
Will my locator show ads?
No, on any StoreRocket plan, including the trial.
The Bottom Line
BatchGeo is a good map maker, and it does publish a store-locator page of its own ("Build a Store Locator with Google Maps"). If your locations rarely change, ads on the page are acceptable, and you only need pins with a search box, its free tier is hard to argue with.
The moment the locator becomes a real part of how customers find you, the questions change. Whose brand is on it, who is searching and for what, what happens when a search finds nothing nearby, and who keeps the data current. StoreRocket answers those with lead capture, search analytics, Sheets sync and the REST API, depending on the plan, and no ads on any plan. Its plans are published on the pricing page, with a free trial and no sales call.
No credit card required. Import your locations, customise your map, and compare the result.
Need help migrating from BatchGeo? Contact us and we will walk you through it.
Related: What is a store locator? | Best store locator software 2026