Stay with ZenLocator if you have a large network that needs nothing beyond a basic locator, since its $49 Basic plan holds 2,500 locations, or if you need hourly Google Sheets sync or OpenStreetMap. Switch to StoreRocket if you want white label and a REST API without a daily cap on Google Maps views, or a lead form on searches that find nothing nearby. The deciding difference is where those features sit: ZenLocator holds the API and white label for its $99 Pro plan, which still caps Google Maps at 5,000 views a day; StoreRocket sets no view cap on any plan and publishes the plan that carries them on its pricing page.
Store locators are the only thing StoreRocket makes, and we have been building them since 2018. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site. We make StoreRocket, so weigh our view with that in mind.
The short answer
Stay with ZenLocator when
- You have up to 2,500 locations and need only a basic locator: its $49 Basic plan holds them.
- You need Google Sheets sync every hour, which its Pro plan runs.
- You want OpenStreetMap as your map provider.
Choose StoreRocket when
- You want white label and the REST API without ZenLocator’s Google Maps view cap.
- You want a lead form on searches that find no location nearby.
- You want no daily cap on Google Maps views; after the trial, map loads bill to your own Google Maps or Mapbox account.
- You want search analytics that show where people searched and the searches that found nothing nearby.
Only a few locations and no budget? You may not need ZenLocator or StoreRocket. A free embedded map with a pin for each location is fine when the list is short, rarely changes and visitors only need to see where you are. Our guide to free store locator options compares them.
StoreRocket vs ZenLocator: Where Each Capability Sits
| What you want | StoreRocket | ZenLocator |
|---|---|---|
| A locator on your site | Yes, every plan | $49/mo (Basic) |
| Your map with no vendor branding on it | Yes, depends on the plan | $99/mo (Pro) |
| A REST API | Yes, depends on the plan | $99/mo (Pro) |
| Search analytics and a search heatmap | Yes, depends on the plan | included — they publish a locator heatmap, search insights and per-location view counts, plus a Google Analytics integration |
| A map with no daily view cap | any plan: no StoreRocket view cap; after the trial, map loads bill to your own Google or Mapbox key | Google Maps capped at 2,000 views a day on Basic, 5,000 on Pro, 10,000 on Premium. The cap is on their Google Maps integration; Mapbox and OpenStreetMap are offered as alternatives |
| Map providers | Google Maps or Mapbox, with built-in map styles | Google, Mapbox or OpenStreetMap |
Three things ZenLocator does that are worth saying out loud. Its $49 Basic plan holds 2,500 locations, so a 2,000-shop network that needs nothing else may pay less there; check StoreRocket's plan limits on the pricing page. Pro syncs hourly where our Google Sheets sync runs daily. And it offers OpenStreetMap as a map provider.
The catch is which plan those sit on. At $49 the ZenLocator branding stays on your map, the API waits for Pro, and Google Maps is capped at 2,000 views a day. The plan that fixes the first two and raises the third to 5,000 a day is Pro at $99/mo. StoreRocket sets no view cap on any plan, and lead capture, search analytics, white label, Google Sheets sync, the REST API and multi-language depend on the plan, so compare ZenLocator Pro with the StoreRocket plan that carries the same features. If that fits, create your locator and import your ZenLocator export during the free trial.
What is ZenLocator?
ZenLocator is a store locator SaaS that targets businesses needing more than basic functionality. They offer customization options, analytics, and various integrations, with the API and white label held back for the $99 plan.
Published Features
ZenLocator publishes Google Analytics integration and data sync on every plan. Its own pricing table also meters three things: dashboard users, products, and how many Google Maps views your map may serve in a day.
ZenLocator vs StoreRocket Feature Comparison
Analytics
ZenLocator: a locator heatmap, search insights and per-location view counts, plus a Google Analytics integration, on every plan from $49.
StoreRocket (depends on the plan):
- Locator views and the pages they happened on
- Search terms, the words visitors typed
- A heatmap of the places people searched
- Searches that found nothing nearby
- Clicks per location
- Exports, depending on the plan
Lead Capture
ZenLocator: check its current pricing page for lead forms.
StoreRocket lead capture (depends on the plan) includes:
- A form that appears when a search finds no nearby location
- An email field, with optional name, phone and comment fields
- Email notifications to your team, plus a leads list in the dashboard
So a visitor who searches where you have no store leaves their details instead of just leaving.
Google Sheets Sync
ZenLocator: Google Sheets sync is a core feature on every plan, running daily on Basic and hourly on Pro and Premium.
StoreRocket: Daily or manual sync (depends on the plan) using a linked spreadsheet created by StoreRocket. Edit that sheet to update your map. If you edit locations in the dashboard instead, use Export to Sheets to refresh the linked spreadsheet before syncing from it again. When daily is too slow, use the API: ZenLocator's starts on its $99 plan, while StoreRocket's REST API (depends on the plan) updates a location as soon as your own system sends the change.
Pricing
ZenLocator: Basic costs $49/month, or $44/month billed annually ($528/year). Pro costs $99/month, Premium costs $249/month, and Enterprise pricing is by quote.
StoreRocket: current plans and prices are published on its pricing page, with monthly or yearly billing and a free trial, no credit card needed.
Map Provider Options
ZenLocator: Google Maps, Mapbox and OpenStreetMap. Their pricing page also caps how many Google Maps views your map may serve: 2,000 a day on Basic, 5,000 on Pro, 10,000 on Premium.
StoreRocket: Google Maps or Mapbox, with built-in map styles and, depending on the plan, your own custom style. StoreRocket sets no daily view cap on any plan; after the trial, the map loads on your own Google or Mapbox key. Learn more: Google Maps vs Mapbox.
Cost & Value: What You Actually Get
ZenLocator starts at $49/month. The comparison that matters is what's included:
| Matched on what you get | StoreRocket | ZenLocator |
|---|---|---|
| No vendor branding | depends on the plan | $99 Pro |
| A REST API | depends on the plan | $99 Pro |
| Daily cap on map views | none from StoreRocket (your own Google or Mapbox key after the trial) | 2,000 Google Maps views on Basic, 5,000 on Pro |
On StoreRocket, analytics with heatmaps, lead capture, Google Sheets sync, the REST API, white label and multi-language depend on the plan. Pick the plan on each side that includes what you need and compare those two prices.
Other ZenLocator Alternatives
Storepoint
What it is: Established store locator that installs on Shopify from the Shopify App Store or with its embed code.
Pros:
- Quick setup
- A location API on every plan
- Google Sheets sync
- Analytics dashboard, search heatmaps, and location-request leads
Pricing: Starting at $25/month for 200 locations, with analytics from $49 and white label on the $99 plan. StoreRocket's analytics and white label depend on the plan.
Storemapper
Pros:
- Established
- Multi-platform
Pricing: Starting at $24.99/month. Lead capture sits on its $199.99 Corporate plan; on StoreRocket it depends on the plan, with the plans published on the pricing page.
Build Your Own
Pros:
- Complete control
- No SaaS fees
Cons:
- Major time investment
- Ongoing maintenance
- Analytics, leads and the phone layout are yours to build and maintain
Verdict: Best when the locator needs logic only your systems know and a developer will own it. Our guide to building a store locator with AI covers what that involves.
Switching from ZenLocator
Step 1: Export Your Data
Download your locations from ZenLocator as CSV.
Step 2: Sign Up for StoreRocket
Create your locator with a free trial, no credit card needed.
Step 3: Import and Configure
- Upload your CSV
- Match the columns StoreRocket asks about, then check the review of what will change before you publish
- Choose a style and colours in Widget Studio
- Set up filters
Step 4: Set Up Lead Capture
Lead capture depends on the plan (current plans). Switch on the lead form in its settings on the Leads page and choose which fields it shows. It appears when a search finds no nearby location, and each lead lands in your dashboard.
Step 5: Set Up Google Sheets Sync (Optional)
Google Sheets sync depends on the plan. Open Google Sheets Sync in StoreRocket and create a new linked spreadsheet. StoreRocket exports your imported locations to it. Edit that sheet using its template columns, then run Sync from Sheets or enable automatic daily sync. See the Google Sheets setup guide.
Step 6: Deploy
Replace the ZenLocator embed with StoreRocket. Copy the embed code shown on your StoreRocket Install page. It already carries your account ID, so paste it exactly as copied. On Shopify, install the StoreRocket app instead and it creates the Store Locator page for you.
Step 7: Cancel ZenLocator
Once verified, end your ZenLocator subscription.
Frequently Asked Questions
Which costs less to run over time, ZenLocator or StoreRocket?
For a plain locator with up to 2,500 locations, ZenLocator's $49 Basic plan can cost less. Once you want white label or the API, ZenLocator's answer is its $99 Pro plan, still with a Google Maps view cap; StoreRocket's prices are on its pricing page, so compare the plan on each that includes the features you need. Both are hosted, so neither leaves you maintaining locator code. With StoreRocket, the running cost is the plan plus, after the trial, your own Google Maps or Mapbox account, which you pay directly. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, and store locators are all StoreRocket makes.
What about enterprise features?
ZenLocator holds 20,000 locations on its $249 Premium plan. StoreRocket's plans are sized by the number of locations; check the limits on the pricing page. The REST API, white label, Google Sheets sync, multi-language and priority support depend on the plan.
Can I migrate my custom configurations?
Your locations come across in a CSV. Themes, colours and settings are recreated in StoreRocket's Widget Studio, and custom CSS may need adjusting.
What if I am mid-subscription with ZenLocator?
There is nothing to wait for. ZenLocator's terms let you cancel at any time, though fees already charged are not refunded. So run StoreRocket's free trial alongside your existing locator, import your locations, swap the embed when you are happy, and cancel at the end of the period you have already paid for. No gap, no overlap you did not choose.
Try StoreRocket
Choose StoreRocket if you want what ZenLocator keeps for its $99 plan, the API and white label, with no daily cap on map views. StoreRocket delivers (features depend on the plan):
- ✅ Heatmap analytics
- ✅ Built-in lead capture
- ✅ Google Sheets sync
- ✅ Google Maps or Mapbox
- ✅ Locator styles you set in Widget Studio
Start with a free trial, no credit card needed.
Related: What is a store locator? | Best store locator software 2026 | Yext alternative
Have questions about switching from ZenLocator? Contact us.