Stay with Storepoint if your network is very large, you want 200 locations on its $25 Starter plan, or you already run its location API on a plan you are happy with. Switch to StoreRocket if you want search analytics, lead capture, Google Sheets sync, the REST API and white label from one locator company, and a Shopify app that creates your locator page. Storepoint puts white label on its $99 Business plan; StoreRocket publishes its plans on its pricing page, with a free trial and no sales call, so you can compare the plan that carries the features you need.
Store locators are the only thing StoreRocket makes, and we have been building them since 2018. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, so your team only keeps the locations current. We make StoreRocket, so weigh our view with that in mind.
The short answer
Stay with Storepoint when
- Your network is very large: Storepoint’s Business plan has no location cap, so check StoreRocket’s plan limits first.
- You want 200 locations on Storepoint’s $25 Starter plan and need nothing more.
- Your systems already use Storepoint’s location API and the setup works for you.
Choose StoreRocket when
- You want search analytics with a map of where people searched and the searches that found nothing nearby.
- You want lead capture, Google Sheets sync, the REST API and white label in one locator.
- You sell on Shopify and want an app that creates the Store Locator page for you.
- Your team updates locations from a dashboard and you would rather not maintain the locator itself.
Only a few locations and no budget? You may not need Storepoint or StoreRocket. A free embedded map with a pin for each location is fine when the list is short, rarely changes and visitors only need to see where you are. Our guide to free store locator options compares them.
StoreRocket vs Storepoint: The Full Comparison
Both platforms publish their plans, so the useful comparison is what each one does and where Storepoint places it. StoreRocket's current prices and plan limits are on its pricing page.
| What you want | StoreRocket | Storepoint |
|---|---|---|
| A locator on your site | Yes, every plan | $25/mo (Starter, 200 locations) |
| An analytics dashboard | Yes, with a map of where people searched; depends on the plan | $49/mo (Pro) |
| White label, no vendor branding | Yes, depends on the plan | $99/mo (Business) |
| Lead capture inside the locator | Yes, a form when a search finds nothing nearby; depends on the plan | location-request leads |
| Google Sheets sync | Yes, daily or on demand; depends on the plan | published |
| Your whole team in the dashboard | teammates on any plan | 2 seats on Starter, 5 on Pro, 20 on Business |
| A Shopify app that creates the locator page | Yes | Shopify App Store app or embed code |
| Free trial | free trial, no credit card | 7 days, no credit card |
Three places Storepoint is strong, said plainly: its $25 Starter plan holds 200 locations, its $99 Business plan has no location cap, and its location API comes on every plan, where StoreRocket's REST API depends on the plan. Plans on both are sized by the number of locations, so check StoreRocket's limits on the pricing page if your network is very large. If StoreRocket fits your network, create your locator and import your Storepoint export during the free trial.
The comparison that matters is what each step up buys. On Storepoint, analytics start on the $49 Pro plan and white label sits on the $99 Business plan. On StoreRocket, the core locator, filters, custom fields and buttons come with every plan; analytics, lead capture, Sheets sync, the REST API, white label and multi-language depend on the plan. Pick the plan on each side that includes the features you need and compare those two prices.
What Is Storepoint?
Storepoint is a SaaS store locator that lets businesses embed a location finder on their website. It supports CSV imports and provides an embeddable map widget.
Storepoint installs on Shopify from the Shopify App Store, or with its embed code in a Custom Liquid section or a page's HTML.
Its published plans are Starter at $25/month, Pro at $49/month, and Business at $99/month.
Storepoint's current documentation publishes Google Sheets sync, search heatmaps, location-request leads, custom map themes, and location-management APIs.
Feature-by-Feature Deep Dive
Dashboard and User Experience
StoreRocket's dashboard keeps the day-to-day work in one place: add or edit a location, import a spreadsheet and see what will change before you publish it, and change the locator's design in Widget Studio with a live preview. Nothing changes on your site until you save.
Location Management
Storepoint offers manual entry, CSV import, Google Sheets sync, and a location-management API.
StoreRocket offers the same manual entry and CSV import, plus Google Sheets sync (depends on the plan). Create a linked spreadsheet in the dashboard, which exports your current locations to it. Your team edits that sheet using its template columns, then runs Sync from Sheets or enables automatic daily sync.
For businesses whose locations change regularly, Google Sheets sync takes the most repetitive part of maintaining a store locator off your list. For more on managing location data at scale, see our guide on distribution strategy.
Analytics and Insights
Storepoint publishes search heatmaps, search-data CSV exports, coverage-gap reporting, and location-request leads.
StoreRocket records, on plans that include analytics:
- Views of the locator and the pages they happened on
- A search heatmap showing the places people searched
- Search terms, the words visitors typed
- Searches that found nothing nearby, a pointer to where coverage is thin
- Clicks per location, which locations visitors open
- Leads from the lead form
Exporting this data depends on the plan; see pricing.
For more on the business value of locator analytics, see retail analytics and store locator ROI.
Lead Capture
Storepoint publishes location-request lead capture directly from the locator.
StoreRocket builds lead capture into the locator (depends on the plan):
- A form that appears when a search finds no location nearby
- The visitor leaves their email
- The lead is saved in your dashboard, with an email to let you know
For brands selling through dealer networks, this gives a search with no nearby dealer a next step: the visitor leaves their email instead of leaving the site.
Map Provider Flexibility
Storepoint supports both Google Maps and Mapbox, with customer-supplied keys or a managed-maps option.
StoreRocket supports both Google Maps and Mapbox. You choose the provider for your locator; switching is a dashboard setting plus pasting the new embed code. During the free trial StoreRocket supplies the map. After you subscribe, you connect your own Google Maps or Mapbox key and pay that provider directly.
Why does having a choice matter? Google Maps is the familiar default, and its API costs grow with usage. Mapbox prices differently and has its own map styles. Our Google Maps vs Mapbox comparison breaks down the trade-offs in detail, so you can pick on cost, look, or both.
Customization and Theming
Storepoint publishes custom colors, fonts, map markers, map themes, and custom CSS in its current pricing matrix.
StoreRocket lets you choose the locator style, brand colour, font, button text and every word it shows, use your own marker image and pin size, and add custom CSS. Built-in map styles come with every plan; a custom Google Maps or Mapbox style depends on the plan.
For examples of what modern locators look like, browse our store locator examples gallery.
Integrations and API
StoreRocket provides:
- A REST API (depends on the plan) that lets your own software create, update and delete locations, including hours, filters, custom fields, buttons and markers, and read leads
- Google Sheets sync (depends on the plan)
- A Shopify app and a free WordPress plugin, plus one embed code for other site builders
Pricing Comparison: StoreRocket vs Storepoint
Both publish their prices, with no sales call.
StoreRocket Pricing
StoreRocket's current plans and prices are on its pricing page. Plans are sized by the number of locations, and you can pay monthly or yearly. Every plan includes the core locator: address search, filters, custom fields, location buttons, and Google Maps or Mapbox. Analytics, custom map styles, lead capture, Google Sheets sync, white label and the REST API depend on the plan.
Storepoint Pricing
Storepoint publishes Starter at $25/month, Pro at $49/month, and Business at $99/month.
The Value Equation
The right question is not "which is cheaper?" but "which plan carries what you need?"
For 500 locations with analytics, Storepoint's answer is its $49 Pro plan; white label means its $99 Business plan. Find the StoreRocket plan that covers the same locations and features on the pricing page and compare the two.
The analytics show where people search and which searches found nothing nearby, which tells you where your coverage is thin.
For the complete ROI picture, see our store locator ROI guide.
Other Storepoint Alternatives Worth Considering
StoreRocket is our recommendation, but here is an honest assessment of other options in the market.
Stockist
Stockist positioned itself as a "where to buy" solution and prices it accordingly: $10, $20 and $40, with heatmaps, search analytics and Google Sheets sync on every plan. Its largest self-serve plan holds 2,000 locations and four display languages, with higher limits on request.
Pricing: Starting at $10/month
StoreRocket publishes plans for networks well past 2,000 locations and, depending on the plan, can show the locator's built-in text in each visitor's language.
Elfsight
Elfsight is a widget marketplace that offers a store locator among dozens of other website widgets. The store locator is one of many products. Pricing is detailed in our Elfsight pricing analysis.
Pricing: by monthly widget views, from a free tier of 200 views a month
StoreRocket builds nothing but store locators and puts no view cap on any plan.
MetaLocator
MetaLocator targets businesses that want dealer network management, with API access by quote on Growth and Scale or included on Enterprise; custom reports and white label are listed on Enterprise, priced "Call".
Pricing: From $19/month; Enterprise is quote-based
StoreRocket organises dealer networks with location types, custom fields and filters, and publishes the plans that carry white label and the REST API.
Bullseye Locations
Bullseye is another dealer-focused locator for manufacturers and dealer networks.
Pricing: Search starts at $89/month and Find at $225/month. Billing can be monthly or annual; Connect and Enterprise are quote-only.
StoreRocket's REST API comes on a published plan with no sales call; Bullseye's API starts on Find at $225.
Custom Development
Building your own store locator gives you complete control while making your team responsible for development and ongoing maintenance. Our guide on how to add a store locator to your website covers the build-vs-buy decision in detail.
Complete Migration Guide: Storepoint to StoreRocket
Here is the migration process.
Step 1: Export Your Locations from Storepoint
Log into your Storepoint dashboard and export your locations as a CSV file. Make sure to include all fields: name, address, phone, website, hours, categories, and any custom data you have stored. Save this file somewhere accessible.
Step 2: Sign Up for StoreRocket
Create a free account at storerocket.io/get-started. No credit card required, no sales call. The free trial includes the features compared here, so you can test them before you pick a plan.
Step 3: Import Your Locations
Navigate to Locations and click Import. Upload your Storepoint CSV export. StoreRocket matches the columns it recognises and asks about the rest. Before anything goes live, the import shows what will change, and you choose to add the rows or replace the current list. Rows that already have latitude and longitude keep them; the rest are placed on the map for you.
Step 4: Set Up Google Sheets Sync (Optional but Recommended)
After importing your locations, open Google Sheets Sync in StoreRocket (depends on the plan) and create a new linked spreadsheet. StoreRocket exports your locations to it. Your team can edit that sheet going forward, then run Sync from Sheets or enable automatic daily sync. Continuous sync uses the spreadsheet created by StoreRocket. See the Google Sheets setup guide.
Step 5: Configure Your Widget
Open Widget Studio and choose a style. Set your brand colour and font, the search distance, filters and markers. The live preview shows the result, and nothing changes on your site until you save.
Step 6: Set Up Lead Capture
If you want a next step for searches with no nearby location, turn on lead capture (depends on the plan): the visitor can leave their email, and each lead lands in your dashboard with an email to let you know.
Step 7: Replace the Embed Code
Remove the Storepoint embed code and paste the code from Install in the StoreRocket dashboard; it already carries your account ID.
On Shopify, skip the snippet: install StoreRocket from the Shopify App Store and the app creates the locator page for you. If your site runs on WordPress, Squarespace, Wix, Webflow, or any other platform that accepts an HTML block, follow the platform-specific installation guide for the smoothest setup.
Step 8: Verify and Test
Test your new locator on desktop and mobile. Search for a few locations. Submit a test lead. Check that analytics are tracking. Verify that all location data displays correctly, including custom fields, hours, and categories.
Step 9: Cancel Storepoint
Once everything is confirmed working, cancel your Storepoint subscription. The locator URL on your site stays the same; only the underlying widget changes.
What Transfers
- All location data (names, addresses, coordinates, phone, website, hours)
- Custom field data
- Category and filter assignments
- Your existing coordinates (no re-geocoding needed)
What you gain
- Analytics with a map of where people searched and the searches that found nothing nearby
- Lead capture, Google Sheets sync, the REST API and white label from one locator, depending on the plan (current plans)
- A Shopify app that creates the Store Locator page
For Shopify Store Owners Specifically
Storepoint installs on Shopify from the Shopify App Store, or with its embed code in a Custom Liquid section or a page's HTML. If you installed Storepoint's Shopify app, uninstall it; if you added its embed code, remove that code.
StoreRocket is in the Shopify App Store. Install the app and it creates a Store Locator page with the locator already on it, with no Liquid or theme file to edit. App installs can pay through Shopify.
For a step-by-step walkthrough, see our how to add a store locator to Shopify guide.
For WordPress Users
If you are running Storepoint on a WordPress site, you can add the StoreRocket embed code to any page or post using a Custom HTML block in the Gutenberg editor.
For WordPress-specific guidance, see our how to add a store locator to WordPress guide and our comparison of the best WordPress store locator plugins.
Frequently Asked Questions
Which costs less to run over time, Storepoint or StoreRocket?
Both are hosted, so neither leaves you maintaining locator code. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, and store locators are all StoreRocket makes. On StoreRocket your running cost is the plan plus, after the trial, your own Google Maps or Mapbox account, which you pay directly; Storepoint offers your own key or a managed-maps option. Storepoint publishes Starter at $25, Pro at $49 and Business at $99 a month; StoreRocket's plans are on its pricing page. Compare the plan on each that includes the features you need, and remember that StoreRocket puts no limit on views or searches on any plan.
Is StoreRocket more expensive than Storepoint?
StoreRocket's current prices are on its pricing page. Storepoint publishes Starter at $25, Pro at $49 with analytics, and Business at $99 with white label and no location cap. Compare the plan on each that includes the features you need.
Can I use Google Maps with StoreRocket?
Yes. StoreRocket supports Google Maps and Mapbox. You can use either one; switching is a dashboard setting plus pasting the new embed code. If you are currently using Google Maps with Storepoint, the experience will be familiar, and Mapbox is there if its styles or pricing suit you better. After the trial you connect your own key for either provider.
Does StoreRocket work with Shopify?
Yes. Install StoreRocket from the Shopify App Store and the app creates the Store Locator page for you, with no theme or Liquid file to edit. On WordPress, Squarespace, Wix, Webflow, BigCommerce, Magento and any other platform that accepts an HTML block, the same locator goes in with one embed code, so your setup travels with you if you change platforms.
How long does migration take?
It depends mostly on how much styling and testing you want to do; the import itself runs in the dashboard. Your Storepoint locator stays live until you swap the embed code, so visitors never see a gap.
Will my existing location data transfer?
Yes. Export a CSV from Storepoint and import it: names, addresses, phone numbers, websites, hours, categories and custom fields come across as columns. StoreRocket matches the columns it recognises and asks about the rest, and the import shows what will change before you publish. Rows with latitude and longitude keep their coordinates.
Does Storepoint have any advantages over StoreRocket?
A few, plainly. Its $25 Starter plan holds 200 locations, its $99 Business plan has no location cap, and its location API comes on every plan. Both publish Google Sheets sync; ours runs once a day or on demand. StoreRocket's answer is one locator that carries search analytics, lead capture, Sheets sync, the REST API and white label, published plans with a free trial and no sales call, and a Shopify app that creates the Store Locator page for you.
Can I run both side-by-side before switching?
Yes. Create your locator on a free trial while your Storepoint account is still active. Set up everything, test thoroughly, and only swap the embed code when you are confident.
Is StoreRocket support responsive?
Help is by live chat and email ([email protected]) for imports, installs and setup, and priority support depends on the plan. The help centre covers each step, and setup is self-service.
Can I try StoreRocket without a credit card?
Yes. The free trial requires no credit card and includes the features compared on this page, so you can create your locator and evaluate it properly before committing.
The Bottom Line
Storepoint is a capable locator, and its edge is capacity and access: no location cap on its $99 plan, 200 locations on its entry plan and its location API on every plan.
Choose StoreRocket if your network fits its current plans and you want search analytics, lead capture, Google Sheets sync, the REST API and white label in one locator, and a Shopify app that builds the locator page for you.
Import your Storepoint data, customize your widget, and see how StoreRocket fits your workflow. Start with a free trial, no credit card needed, no sales call, no commitment.
Related: What is a store locator? | Best store locator software 2026 | Store locator examples | Store locator ROI | Best free store locator solutions
Switching from Storepoint or evaluating store locator alternatives? Contact us and we will help you migrate smoothly.