Stay with Store Locator Widgets if you have a single location (it publishes a Free for Life plan for one), if you have up to 1,000 locations and want white label, sync and several languages on its $39 Premium plan, or if you need 100,000 locations on a published plan. Switch to StoreRocket if you want searches that find nothing nearby to become leads, or teammates in the dashboard without moving up to Store Locator Widgets' $79 Professional plan. StoreRocket builds a lead form into the locator for those empty searches, and publishes its plans on its pricing page, with a free trial and no sales call.
Store locators are the only thing StoreRocket makes, and we have been building them since 2018. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site. We make StoreRocket, so weigh our view with that in mind.
The short answer
Stay with Store Locator Widgets when
- You have one location: its Free for Life plan covers a single location.
- You have up to 1,000 locations and want white label, Google and Airtable sync and several languages for $39.
- You need 100,000 locations on a published plan, or you already use its Location Search API.
Choose StoreRocket when
- You want a lead form on searches that find no location nearby.
- You want teammates in the dashboard on every plan; its account delegation starts at $79.
- You want views, searches, a map of where people searched and clicks per location in one dashboard; its click tracking starts at $79.
- You are on Shopify or WordPress and want the app to create the locator page, or a free plugin with a block.
Only a few locations and no budget? You may not need a paid store locator at all. A free embedded map with a pin for each location is fine when the list is short, rarely changes and visitors only need to see where you are. Our guide to free store locator options compares them.
StoreRocket vs Store Locator Widgets: The Full Comparison
Store Locator Widgets publishes a four-tier matrix, and the interesting column is not the price, it is which tier each capability sits behind.
| What you want | StoreRocket | Store Locator Widgets |
|---|---|---|
| Click tracking on your locations | Yes, depends on the plan | $79/mo (Professional) |
| Search analytics with a map of where people searched | Yes, depends on the plan | $39/mo (Premium) |
| Lead capture inside the locator | Yes, depends on the plan | Its plans list search analytics ($39) and click tracking ($79) |
| Extra people in the dashboard | Yes, every plan | $79/mo (Professional, account delegation) |
| Location capacity | Plans sized by location count | 100 locations at $19, up to 100,000 at $299/mo (Enterprise) |
| A free way in | Free trial, no credit card | Free for Life plan for a single location; a $19 entry plan for 100 locations with none of the rows above |
| Prices | On Current plans | $19, $39, $79 and $299 a month |
Credit where it is due. At up to 1,000 locations their Premium plan is $39 and bundles white label, Google and Airtable sync and multiple languages; on StoreRocket those depend on the plan. Below that they publish a Free for Life plan for a single location, aimed at one-site businesses, charities and non-profits, and a $19 entry plan for 100 locations with no analytics, no white label, no sync and one language.
The picture changes as soon as you need more. Click tracking, the number that tells you which stores your visitors actually chose, starts on Store Locator Widgets' $79 Professional plan, and so does account delegation. StoreRocket adds a lead form for searches that find nothing nearby. If those matter, compare its $79 plan with the StoreRocket plan that includes them, and create your locator and import your locations during the free trial.
Store Locator Widgets is a hosted store locator service with embeds for WordPress, Shopify, Squarespace, and other website platforms. Upload your locations, embed the widget, and visitors can search for nearby stores.
The plans run $19, $39, $79 and $299. Google and Airtable sync, search analytics, white label and multiple languages all start on Premium at $39; click tracking and account delegation start on Professional at $79.
What Is Store Locator Widgets?
Store Locator Widgets is a hosted service that adds a store locator to websites through an embed. You enter your store locations, configure the widget, and visitors can search for nearby results.
The service handles location display, proximity search, and result cards with address and contact information. It publishes installation options across several website platforms.
Its published plans extend well beyond map pins and search. Premium at $39 adds Google and Airtable sync, search analytics, white label branding and multiple languages. Professional at $79 adds click tracking and account delegation.
Published Feature Comparison
Analytics by Plan
Store Locator Widgets publishes search analytics from Premium and click tracking from Professional. Premium and higher plans also publish heatmaps and report exports.
Locator analytics answer practical questions:
- Where are people searching for us?
- Which searches find no location nearby?
- What are visitors typing in the search box?
- Which locations do visitors open most?
They inform where to open new locations, where to recruit dealers and where to focus marketing.
Depending on the plan, StoreRocket records locator views, the words people search, a heatmap of the places they searched, the searches that found nothing nearby, and clicks per location. Exporting the data also depends on the plan. See our retail analytics guide for what this intelligence looks like in practice.
Lead Capture
When a visitor searches your store locator, they are telling you they want to find your product. Their published plan matrix turns that into a search analytics row and, from $79, a click. StoreRocket can also turn the search that finds nothing nearby into a contact.
StoreRocket's lead capture, which depends on the plan, gives that search a next step:
- A form appears when a search finds no nearby location
- It asks for the visitor's email, and you can add name, phone and a comment
- The lead lands in your dashboard, with an email to let you know
For the wider business case, see our store locator ROI guide.
Google and Airtable Sync
Store Locator Widgets publishes Google Sheets and Airtable sync from Premium. Its public pricing page does not describe the update interval.
Where your plan includes it, create a linked Google spreadsheet from StoreRocket's dashboard, then your team edits locations using that sheet's template columns. Enable automatic daily sync or run Sync from Sheets manually to update your locator. For teams where multiple people manage location data, this replaces repeated CSV uploads.
Platform Support
Store Locator Widgets publishes installation support for WordPress, Shopify, Squarespace, and other website platforms.
The StoreRocket embed can be used on website platforms that accept an HTML or embed block. On Shopify there is an app that creates the Store Locator page, and on WordPress a free plugin adds it with a block or a shortcode. For platform-specific setup guides, see our articles on adding a store locator to Shopify, WordPress, Squarespace, Webflow, and BigCommerce.
Published APIs
Store Locator Widgets publishes a REST Location Management API, a Location Search API, and a Widget JavaScript API.
Location data is managed in the hosted service, with Google and Airtable sync published from Premium.
StoreRocket's REST API, which depends on the plan, lets your own software create, update and delete locations, including hours, filters, custom fields, buttons and markers, and read leads.
Widget Design and Customization
Store Locator Widgets publishes six layouts, a style designer, custom markers, custom fields, and multi-level filters. Its pricing page publishes white-label branding from Premium.
StoreRocket lets you choose the locator style, brand colour, font, button text and your own marker image in Widget Studio, with a live preview, and add custom CSS for the last details.
StoreRocket Lead Capture
A store locator search is one of the highest-intent actions on your website. The visitor is actively looking for where to find your product or visit your store. When that search finds no location nearby, an empty result gives them no next step.
Where the plan includes lead capture, StoreRocket shows them a short form instead. Each one who fills it in becomes a contact in an area you do not cover yet, and those searches show you where people look for you and find nothing nearby.
Other Store Locator Widgets Alternatives
Other WordPress Plugins
Several WordPress plugins offer store locator functionality. Analytics, lead capture, data-sync, update, and compatibility details vary, so compare the current plugin listings before choosing one. Our best WordPress store locator plugins guide compares the options. StoreRocket goes on a WordPress page with its free plugin (a block or a shortcode) or one embed code, and the locator itself is hosted by StoreRocket.
Google My Maps
Google's free tool for creating custom maps. You can drop pins, share the map, and embed it on a website. It is free, which is the main selling point.
Viewers can search the contents of the map and toggle layers, which is what My Maps is designed for. It is a free tool for sharing a map, not a product for running a locator on a commercial site. For more detail, see our guide on how to put multiple locations on Google Maps.
Custom Development
Building a custom store locator gives you complete control while making your team responsible for development and ongoing maintenance. Our how to add a store locator to your website guide covers the build-vs-buy decision in detail.
Storepoint
Storepoint is a SaaS store locator with simple setup. Its current documentation publishes Google Sheets sync, search heatmaps, and location-request leads. Storepoint's analytics start on its $49 Pro plan and its white label on its $99 Business plan; on StoreRocket, both depend on the plan.
Stockist
Stockist focuses on "where to buy" pages, from $10 to $40, with heatmaps, search analytics and Google Sheets sync on every plan. Its largest self-serve plan holds 2,000 locations and four display languages, with more on request. StoreRocket plans are sized by location count, and showing the locator in each visitor's own language depends on the plan.
Making the Switch to StoreRocket
Step 1: Audit Your Current Setup
Document your current locations: how many you have, what custom fields you use, how location data is organized. Export from Store Locator Widgets to CSV if possible, or compile the data manually.
Step 2: Sign Up for StoreRocket
Create your free account at storerocket.io/get-started. No credit card, no commitment. Start with a free trial, no credit card needed.
Step 3: Import Your Locations
Upload your CSV. StoreRocket matches the columns it recognises and asks about the rest. The import shows what will change before you publish.
For ongoing Google Sheets sync, open Google Sheets Sync in StoreRocket after importing your data and create a new linked spreadsheet. StoreRocket exports your locations to it. Edit that sheet using its template columns, then run Sync from Sheets or enable automatic daily sync. Continuous sync uses the spreadsheet created by StoreRocket. See the Google Sheets setup guide.
Step 4: Configure Your Widget
Open Widget Studio and choose a style. Set your brand colour, search distance, filters and markers. The live preview shows the result, and nothing changes on your site until you save. Location buttons, such as a booking or shop link, are added to each location in the dashboard.
Step 5: Set Up Lead Capture
Switch on the lead form in its settings on the Leads page (plan-dependent) and choose which fields it shows. It appears when a search finds no nearby location, and each lead lands in your dashboard with an email to let you know.
Step 6: Replace the Embed
Replace the existing Store Locator Widgets embed on your locator page with the StoreRocket embed code. Copy the embed code shown on your StoreRocket Install page. It already carries your account ID, so paste it exactly as copied.
Step 7: Verify and Celebrate
Test on desktop and mobile. Search for locations. Submit a test lead. Check analytics tracking. Once everything works, remove the old embed.
What Transfers
- All location data (names, addresses, coordinates, contact info)
- Custom fields and categories
- Existing geocoded coordinates
StoreRocket Features to Configure
- Analytics showing where people search and what they type (plan-dependent)
- Lead capture for the searches that find no nearby location (plan-dependent)
- Daily Google Sheets sync (plan-dependent)
- The locator style and branding in Widget Studio
- Google Maps and Mapbox support
- The REST API for your own systems (plan-dependent)
Frequently Asked Questions
Which costs less to run over time, Store Locator Widgets or StoreRocket?
It depends on the size of your network and the features you need. For one location their Free for Life plan costs nothing, and up to 1,000 locations their $39 Premium plan bundles white label, sync and several languages; click tracking and delegation take you to $79, and 100,000 locations to $299. StoreRocket's current prices are on its pricing page: compare the plan on each that includes the features you need. Both are hosted, so neither leaves you maintaining locator code. With StoreRocket, the running cost is the plan plus, after the trial, your own Google Maps or Mapbox account, which you pay directly. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, and store locators are all StoreRocket makes.
How do the published features compare?
Both publish hosted, multi-platform widgets with analytics, data sync and APIs. The separation is the tier each one sits on. Store Locator Widgets puts white label, sync and multiple languages on its $39 Premium plan, and click tracking and delegation on its $79 Professional plan. StoreRocket also offers a lead form for searches that find nothing nearby, and teammates on every plan; which plan includes each feature is on its pricing page.
How hard is the setup?
Not hard, and all of it is self-serve: import a CSV (or, where your plan includes it, sync a linked Google spreadsheet), style the widget, then paste one embed code. No sales call or onboarding project sits in between.
How do I replace the current embed?
Test StoreRocket on a hidden or staging page first. Once you have confirmed the searches, filters, and location details, replace the existing Store Locator Widgets embed with the StoreRocket embed.
What about mobile responsiveness?
StoreRocket's locator adapts from a desktop map to a phone layout. Test it on your own phone during the free trial.
Can I use Mapbox instead of Google Maps?
Yes. StoreRocket supports both Google Maps and Mapbox. You can switch later too: the dashboard gives you a new embed code to paste. Mapbox has its own map styles and prices its usage differently. See our Google Maps vs Mapbox comparison for details.
Is the API good enough for custom integrations?
StoreRocket's REST API, which depends on the plan, lets your own software create, update and delete locations, including hours, filters, custom fields, buttons and markers, and read leads. It is documented at docs.storerocket.io.
Can I use either platform outside WordPress?
Yes. Both are hosted embeds that publish installation options for multiple website platforms. On Shopify, StoreRocket also installs from the Shopify App Store and creates the locator page for you.
Is there a free plan?
Store Locator Widgets publishes a Free for Life plan that covers a single location, which is a free map pin for a one-shop business.
If you have more than one, you are past it on day one, and the question becomes what the paid plans include. StoreRocket starts with a free trial, no credit card needed, so you can create your locator, load your real locations and see the analytics, lead capture and sync working on your own data before you pay anything.
What about existing Google Maps API keys?
During the free trial StoreRocket supplies the map. After you subscribe, you connect your own Google Maps or Mapbox key and pay that provider directly; a Google key you already have can work if its restrictions allow your site. StoreRocket reminds you and gives a grace period before anything stops.
The Bottom Line
Store Locator Widgets is a capable hosted locator: sync, search analytics, white label and multiple languages from $39, click tracking and delegation from $79, with published APIs throughout.
Choose StoreRocket if you want the searches that find nothing nearby to become leads, teammates in the dashboard on every plan, and analytics, daily Google Sheets sync and a REST API from one locator. StoreRocket publishes its plans on its pricing page, with a free trial and no sales call.
No credit card required. Compare the published features for yourself.
Related: What is a store locator? | Best store locator software 2026 | Best WordPress store locator plugins | How to add a store locator to WordPress
Questions about switching to StoreRocket? Contact us and we will help.