Store Locator Widgets is a hosted store locator service with embeds for WordPress, Shopify, Squarespace, and other website platforms. Upload your locations, embed the widget, and visitors can search for nearby stores.
The plans run $19, $39, $79 and $299. Google and Airtable sync, search analytics, white label and multiple languages all start on Premium at $39; click tracking and account delegation start on Professional at $79.
If you are looking for a Store Locator Widgets alternative, this guide compares its published features with StoreRocket.
Related: What is a store locator? | Best store locator software 2026 | Best WordPress store locator plugins | How to add a store locator to WordPress
#What Is Store Locator Widgets?
Store Locator Widgets is a hosted service that adds a store locator to websites through an embed. You enter your store locations, configure the widget, and visitors can search for nearby results.
The service handles location display, proximity search, and result cards with address and contact information. It publishes installation options across several website platforms.
Its published plans extend well beyond map pins and search. Premium at $39 adds Google and Airtable sync, search analytics, white label branding and multiple languages. Professional at $79 adds click tracking and account delegation.
#Published Feature Comparison
#Analytics by Plan
Store Locator Widgets publishes search analytics from Premium and click tracking from Professional. Premium and higher plans also publish heatmaps and report exports.
Without analytics, you cannot answer basic business questions:
- Where are customers looking for us?
- Which markets have high demand but low store coverage?
- What are visitors typing in the search box?
- Which locations generate the most engagement?
- Are search patterns changing over time?
These questions are not academic. They inform where to open new locations, where to focus marketing spend, where to recruit dealers, and where demand is growing. A store locator without analytics is just a map. A store locator with analytics is a business intelligence tool.
StoreRocket provides geographic heatmaps, search term analysis, location performance metrics, trend tracking, and exportable reports. The data starts flowing from the moment the widget is live. See our retail analytics guide for what this intelligence looks like in practice.
#Lead Capture
When a visitor searches your store locator, they are telling you they want to find your product. Their published plan matrix turns that into a search analytics row and, from $79, a click. StoreRocket can also turn it into a contact.
StoreRocket's lead capture turns that anonymous search into a qualified contact:
- Customizable forms appear after a search or on a location card
- Capture name, email, phone, and custom questions
- Instant email notifications when a lead comes in
A single captured lead can be worth more than a year of subscription fees. Multiply that by every month, and the ROI case writes itself. For the full business case, see our store locator ROI guide.
#Google and Airtable Sync
Store Locator Widgets publishes Google Sheets and Airtable sync from Premium. Its public pricing page does not describe the update interval.
Connect a Google spreadsheet to StoreRocket, and your team's changes (add a row, update an address, change hours) flow to the live locator daily. For teams where multiple people manage location data, this replaces repeated CSV uploads with a scheduled sync.
#Platform Support
Store Locator Widgets publishes installation support for WordPress, Shopify, Squarespace, and other website platforms.
The StoreRocket embed can be used on website platforms that accept custom HTML and JavaScript. For platform-specific setup guides, see our articles on adding a store locator to Shopify, WordPress, Squarespace, Webflow, and BigCommerce.
#Published APIs
Store Locator Widgets publishes a REST Location Management API, a Location Search API, and a Widget JavaScript API.
Location data is managed in the hosted service, with Google and Airtable sync published from Premium.
StoreRocket provides a REST API for reading and managing location data. Your locator becomes part of your business infrastructure, not an isolated feature.
#Widget Design and Customization
Store Locator Widgets publishes six layouts, a style designer, custom markers, custom fields, and multi-level filters. Its pricing page publishes white-label branding from Premium.
StoreRocket's widget is fully customizable, with controls for colors, fonts, map markers, layout, search behavior, and result card design.
#StoreRocket vs Store Locator Widgets: The Full Comparison
Store Locator Widgets publishes a four-tier matrix, and the interesting column is not the price, it is which tier each capability sits behind.
| What you want | StoreRocket | Store Locator Widgets |
|---|---|---|
| Room for 10,000 locations | $69/mo (Business) | $79/mo (Professional) |
| Click tracking on your locations | $39/mo (Pro) | $79/mo (Professional) |
| Demand heatmaps, not just search counts | $39/mo (Pro) | search analytics from $39 (Premium) |
| Lead capture inside the locator | $69/mo (Business) | Professional buys click tracking and account delegation |
| Extra people in the dashboard | $69/mo (Business) | $79/mo (Professional, account delegation) |
| All of the above | $69/mo | $79/mo |
| The entry plan | $25 — 100 locations | $19 — 100 locations, and none of the rows above. They also publish a Free for Life plan for a single location | | 100,000 locations | talk to us | $299/mo (Enterprise) |
Credit where it is due. At exactly 1,000 locations their Premium plan is $39 and bundles white label, Google and Airtable sync and multiple languages, which we put on our $69 Business plan. If your network is that size and lead capture does not matter to you, that is the better-value tier and it would be dishonest to pretend otherwise.
The picture changes twice as you grow. At 10,000 locations we are $69 and they are $79. And click tracking, the number that tells you which stores your visitors actually chose, is on our $39 plan and their $79 one. Below that they publish a Free for Life plan for a single location, aimed at one-site businesses, charities and non-profits. Their entry paid plan at $19 is the cheapest way to put pins on a map for a network, and it carries no analytics, no white label, no sync and one language, so it is a starting point rather than a plan you stay on.
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#StoreRocket Lead Capture
A store locator search is one of the highest-intent actions on your website. The visitor is actively looking for where to find your product or visit your store. Capturing even a small percentage of those searches as leads generates revenue that far exceeds subscription costs.
If your locator gets 500 searches per month and you capture 5% as leads, that is 25 qualified contacts. At any reasonable conversion rate and deal size, those leads pay for the platform many times over.
#Other Store Locator Widgets Alternatives
#Other WordPress Plugins
Several WordPress plugins offer store locator functionality. Analytics, lead capture, data-sync, update, and compatibility details vary, so compare the current plugin listings before choosing one. Our best WordPress store locator plugins guide compares the options.
#Google My Maps
Google's free tool for creating custom maps. You can drop pins, share the map, and embed it on a website. It is free, which is the main selling point.
Viewers can search the contents of the map and toggle layers, which is what My Maps is designed for. It is a free tool for sharing a map, not a product for running a locator on a commercial site. For more detail, see our guide on how to put multiple locations on Google Maps.
#Custom Development
Building a custom store locator gives you complete control while making your team responsible for development and ongoing maintenance. Our how to add a store locator to your website guide covers the build-vs-buy decision in detail.
#Storepoint
Storepoint is a SaaS store locator with simple setup. Its current documentation publishes Google Sheets sync, search heatmaps, and location-request leads.
#Stockist
Stockist focuses on "where to buy" pages, from $10 to $40, with heatmaps, search analytics and Google Sheets sync on every plan. Its top published tier holds 2,000 locations and four display languages.
#Making the Switch to StoreRocket
#Step 1: Audit Your Current Setup
Document your current locations: how many you have, what custom fields you use, how location data is organized. Export from Store Locator Widgets to CSV if possible, or compile the data manually.
#Step 2: Sign Up for StoreRocket
Create your free account at storerocket.io/get-started. No credit card, no commitment. Full access to every feature for 7 days.
#Step 3: Import Your Locations
Upload your CSV. StoreRocket's column mapper detects and matches your fields automatically. Review, confirm, and your locations are imported.
Alternatively, if your location data lives in a spreadsheet already, skip the import and go straight to Google Sheets sync. Connect the spreadsheet, and your locator is populated after the daily sync.
#Step 4: Configure Your Widget
Choose a theme. Set brand colors. Configure search behavior, filters, and map markers. Set up CTAs. Preview in the live editor.
#Step 5: Set Up Lead Capture
Configure forms and notification emails.
#Step 6: Replace the Embed
Replace the existing Store Locator Widgets embed on your locator page with the StoreRocket embed code:
1<div class="storerocket-store-locator"></div>
2
3<script src="//cdn.storerocket.io/widget.js"></script>
4<script>
5StoreRocket.init({
6 selector: ".storerocket-store-locator",
7 account: "YOUR_ACCOUNT_ID"
8});
9</script>
Replace YOUR_ACCOUNT_ID with the account ID shown under Widget → Install in the StoreRocket dashboard.
The embed uses a locator element, the provider-independent bundle, and an explicit initialization call.
#Step 7: Verify and Celebrate
Test on desktop and mobile. Search for locations. Submit a test lead. Check analytics tracking. Once everything works, remove the old embed.
#What Transfers
- All location data (names, addresses, coordinates, contact info)
- Custom fields and categories
- Existing geocoded coordinates
#StoreRocket Features to Configure
- Analytics showing where customers search and what they want
- Lead capture turning anonymous visitors into contacts
- Daily Google Sheets sync
- Widget themes and branding controls
- Google Maps and Mapbox support
- API and integrations connecting to your business tools
#Frequently Asked Questions
#How do the published features compare?
Both publish hosted, multi-platform widgets with analytics, data sync, APIs and a choice of map provider. The separation is the tier each one sits on, plus lead capture, which is a $69 line here.
#How hard is the setup?
Setup covers importing locations, configuring the widget, and adding the embed code.
#How do I replace the current embed?
Test StoreRocket on a hidden or staging page first. Once you have confirmed the searches, filters, and location details, replace the existing Store Locator Widgets embed with the StoreRocket embed.
#What about mobile responsiveness?
StoreRocket widgets are fully responsive with an app-like mobile experience. Smooth animations, touch-friendly interactions, and layouts that adapt elegantly to phone screens.
#Can I use Mapbox instead of Google Maps?
Yes. StoreRocket supports both Google Maps and Mapbox. You can switch between them at any time. Mapbox offers beautiful custom map styles and often lower API costs at scale. See our Google Maps vs Mapbox comparison for details.
#Is the API good enough for custom integrations?
StoreRocket's REST API provides access to location data. API tokens with granular permissions enable secure integrations. For developers who need to embed location data in custom applications or automate data flows, the API is well-documented and robust.
#Can I use either platform outside WordPress?
Yes. Both are hosted embeds that publish installation options for multiple website platforms.
#Is there a free plan?
Store Locator Widgets publishes a Free for Life plan that covers a single location. If you have one shop, that is a genuinely free map pin and you should take it.
If you have more than one, you are past it on day one, and the question becomes what the paid plans include. StoreRocket offers a 7-day free trial with full access to every feature and no credit card, so you can load your real locations and see the analytics, lead capture and sync working on your own data before you pay anything.
#What about existing Google Maps API keys?
If you are already using a Google Maps API key with Store Locator Widgets, you can use the same key with StoreRocket. Or you can switch to Mapbox. The platform handles API key configuration and gives you flexibility in how you manage map provider costs.
#The Bottom Line
Store Locator Widgets is a capable hosted locator: sync, search analytics, white label and multiple languages from $39, click tracking and delegation from $79, with published APIs throughout.
StoreRocket includes analytics, lead capture, daily Google Sheets sync, dual map providers, and API access at the documented plan levels.
For $69/month, StoreRocket's Business plan adds lead capture, daily Google Sheets sync, and API access.
Try StoreRocket Free for 7 Days
No credit card required. Compare the published features for yourself.
Questions about switching to StoreRocket? Contact us and we will help.