The best store locator depends on what you have to run. A free plugin or a shared map suits a handful of locations that rarely change. Dealer-network tools such as Bullseye and MetaLocator suit manufacturers who route leads by territory, and Yext or Uberall suit enterprises that also need listings and review management. A dedicated hosted locator suits a business with real locations, a team without developers and a brand to match.
This guide compares 12 platforms by published pricing, features and limits, and says which one each kind of business should pick. StoreRocket is one of the 12, and it is ours. We make StoreRocket, so weigh our view with that in mind.
Related: What is a store locator? | Store locator examples | Store locator ROI | Best product locator software | Product locator vs store locator | Locally alternative
The short answer
Choose another tool on this list when
- You run a WordPress site with a few locations and want it managed inside WordPress: the free WP Store Locator plugin does the job.
- You route dealer leads by territory: Bullseye and MetaLocator publish territory and lead-routing workflows.
- You need listings, reviews and local pages across directories as well as a locator: Yext or Uberall.
- Your network is very large: check StoreRocket’s plan limits on its pricing page; Storepoint and Storemapper publish unlimited plans.
Choose StoreRocket when
- The people who update locations are not developers, and you want a dashboard, spreadsheet import and Google Sheets sync.
- You want search analytics, lead capture and the REST API on published plans, without a sales call.
- You want one locator that works on Shopify, WordPress, Webflow, Wix, Squarespace or any site that accepts an embed code.
- You would rather not maintain the locator yourself: StoreRocket maintains the hosted locator and delivers updates through the embed already on your site.
Only a few locations and no budget? You may not need store locator software at all. A free embedded map with a pin for each location is fine when the list is short, rarely changes and visitors only need to see where you are. Our guide to free store locator options compares them.
If StoreRocket fits, create your locator and import your spreadsheet during the free trial, no credit card needed.
Best Store Locator by Use Case
Here is our pick for each kind of business, including the cases where the answer is not StoreRocket.
Best for Small Business (Under 100 Locations)
Winner: StoreRocket
Small businesses need simplicity, value, and the ability to grow. StoreRocket starts with the core locator, and analytics, lead capture and Google Sheets sync are there when you need them, depending on the plan (current plans). StoreRocket hosts the locator, and after the trial you connect your own Google Maps or Mapbox key.
Runner-up: Storepoint (from $25/month) if its documented feature set fits your needs.
Best for Shopify
Winner: StoreRocket (Runner-up: Storepoint)
StoreRocket installs from the Shopify App Store and creates a Store Locator page for you, or you can paste the embed code. Storepoint has a native Shopify app and publishes an analytics dashboard, search heatmaps, location-request leads, and Google Sheets sync from Pro.
Related: Best store locator for Shopify
Best for WordPress
Winner: StoreRocket
A free StoreRocket plugin on WordPress.org adds the locator with a block or a shortcode, and the embed code works without it.
Budget alternative: WP Store Locator plugin (free). For a small WordPress site with a few locations, it is enough.
Related: Best store locator for WordPress | Best WordPress store locator plugins
Best for Manufacturers and Dealer Networks
Winner: StoreRocket (Alternative: Bullseye or MetaLocator for complex hierarchies)
StoreRocket provides filters on every plan, with analytics and lead capture depending on the plan. Bullseye and MetaLocator publish additional workflows for dealer networks.
Related: Best dealer locator software
Best Free Option
Winner: Google My Maps (with major limitations)
Google My Maps is free, and it is built for sharing a map rather than running a locator on a commercial site. Viewers can search the map's contents and toggle layers, and the map carries Google's interface rather than yours. StoreRocket's free trial lets you evaluate another approach without a credit card.
Related: Best free store locator solutions
Best for Agencies Building for Clients
Winner: StoreRocket
Agencies need a platform they can set up quickly for clients, hand off easily, and support with minimal overhead. StoreRocket's embed code, teammates on any plan and the REST API (plan-dependent) suit agency workflows. There is no plugin to maintain, and after the trial each client connects their own map key, so map billing stays on their account.
How We Evaluated Store Locator Software
- Published pricing at every tier, not just the entry plan the marketing page leads with. This is where the real differences live, and it is the number most comparisons get wrong.
- Public feature documentation and API reference for each platform.
What this is not: we have not run a controlled head-to-head with the same dataset loaded into all 12 products. If you want one specific comparison run properly before you commit, ask and we will run it.
What to Look for in Store Locator Software
Use this checklist on any platform, whether it is on this list or not:
- Location management. Add and edit locations by hand, import a spreadsheet in bulk, and ideally sync a Google Sheet so your team keeps working in a familiar format.
- Search. Visitors should find locations by address, postcode, city or their current location, with suggestions as they type and geocoding to place each address.
- Phone layout. Many visitors search on a phone. Open the locator on yours during the trial and run a real search.
- Your brand. Colours, fonts and markers should match your website.
- Analytics. What people search for, where they search and which searches find nothing nearby tell you where demand is.
- Filters. Store type, services, products or any attribute that matters to your customers.
Worth having, depending on your business: lead capture, a choice of Google Maps or Mapbox, an API for your own systems, team access, custom markers, and SEO location pages or CRM integrations if your marketing depends on them.
Related: Best free store locator solutions | How to increase foot traffic
The 12 Best Store Locator Software Solutions
#1: StoreRocket. Best Overall
Website: storerocket.io
StoreRocket combines a modern interface with features for multi-location businesses: analytics, lead capture, Google Sheets sync and a REST API. Store locators are all StoreRocket makes, and we have been building them since 2018.
What sets StoreRocket apart is that analytics, lead capture, Google Sheets sync and the REST API all sit on published self-serve plans, with no sales call. Every plan supports custom filters and both Google Maps and Mapbox.
Copy the embed code from the Install page and paste it on your website to publish the locator. Location management supports individual entry, bulk CSV import, and daily Google Sheets sync (plan-dependent). The analytics dashboard (plan-dependent) provides geographic heatmaps and search reports.
Key Features:
- Daily Google Sheets sync
- Geographic heatmap analytics with search insights
- Built-in lead capture forms
- Google Maps + Mapbox dual provider support
- Full REST API for custom integrations
- Custom markers, map styles and widget styling
- Invite teammates on any plan
- Custom filters and categories
- Locator text in multiple languages
Pros:
- Analytics, leads, Sheets sync and the API on published plans, no sales call
- Modern, clean interface that is a pleasure to use daily
- Analytics that tell you something useful: the words people search, a map of where they searched, and the searches that found nothing nearby
- No limit on views or searches on any plan
- StoreRocket maintains the hosted locator and delivers updates through the embed already on your site
Worth knowing:
- A free trial, no credit card needed
- Analytics, lead capture, Sheets sync, multi-language text, white label and the API depend on the plan
- Built for locators specifically rather than as one module of a bigger platform
Pricing: see StoreRocket's current plans. Every plan includes the core locator, search filters, custom markers and the brand colour, font and wording controls.
Best For: Any business that wants a complete store locator without complexity.
Our Verdict: Our pick for most businesses with real locations and no developer in 2026. The combination of features, published pricing, a modern interface and a locator someone else maintains is what puts it first. We make it, so weigh that in.
#2: Storepoint
Website: storepoint.co
Storepoint has been in the store locator space for years, particularly among Shopify merchants. It offers a native Shopify app, and the platform focuses on simplicity.
Storepoint publishes entry-level pricing and a Shopify app, along with filters and CSV import.
Key Features:
- Shopify app integration (native install)
- CSV import for bulk location management
- Analytics dashboard
- Google Sheets sync from Pro
- Location Management, Query, and JavaScript APIs on every plan
- Google Maps and Mapbox support
- Search heatmaps and location-request leads
- Search by location with radius
- Category filters
- Custom map styling
Pros:
- Shopify app integration
- Published entry-level pricing
Cons:
- SEO location pages are a custom-priced add-on
Pricing: Storepoint publishes Starter at $25/month, Pro at $49/month, and Business at $99/month.
Best For: Shopify stores with straightforward locator needs.
Where StoreRocket differs: Storepoint's analytics start on its $49 Pro and its white label on its $99 Business, and its $25 Starter carries one display language and no spreadsheet sync. StoreRocket offers demand heatmaps, lead capture, Google Sheets sync, the REST API, white label and multi-language locator text on published plans, with a free trial and no sales call.
Related: Best store locator for Shopify | Storepoint alternative
#3: Bullseye Locations
Website: bullseyelocations.com
Bullseye Locations targets manufacturers and brands with dealer networks, and publishes territory management and lead routing.
Key Features:
- Dealer and store locator widgets
- Territory management for dealer networks
- Lead management and routing
- Analytics and reporting
- Category and product filters
- Multi-language support
Pros:
- Strong dealer network management with territory controls
- Lead routing sends inquiries to the right dealer automatically
Pricing: Search costs $89/month and Find costs $225/month. Connect and Enterprise are quote-only; monthly and annual billing are available with no long-term contract.
Best For: Manufacturers with established dealer networks who need territory management and lead routing.
Where StoreRocket differs: Bullseye starts at $89 and puts its API on a $225 tier, while StoreRocket's REST API is on a published self-serve plan. Lead management needs a separate Lead Manager subscription on the Connect tier, which is quoted rather than published.
Related: Bullseye alternative | Best dealer locator software
#4: Stockist
Website: stockist.co
Stockist focuses specifically on "where to buy" pages, helping product brands and manufacturers show consumers where their products are sold in retail.
Stockist publishes Google Sheets sync, search analytics and neighbourhood heatmaps on every plan, plus an API for building a fully custom locator layout. What its plans meter is scale: 100, 500 or 2,000 locations, and one, two or four display languages.
Key Features:
- Clean "where to buy" page interface
- Simple location search with autocomplete
- Basic category filters
- Google Sheets sync
- Search analytics and neighborhood heatmaps
- CSV import
- Embeddable widget
Pros:
- Clean, minimal design that does not overwhelm
- Focused on the "where to buy" use case specifically
- Reasonable starting price
Cons:
- Its published plans meter locations and display languages; the API is for building a custom locator layout
Pricing: Starting at $10/month. Tiers scale with location count.
Best For: CPG brands and manufacturers building "where to buy" pages.
Where StoreRocket differs: Stockist is genuinely cheap and puts analytics on every plan, and its largest self-serve plan holds 2,000 locations and four display languages, with up to 100,000 stores per map available on request. StoreRocket plans are sized by the number of locations, and they offer the locator's built-in text in each visitor's language from the catalogue of languages, plus lead capture, depending on the plan. Location content itself is not translated.
Related: Stockist alternative | Where to buy page guide
#5: Storemapper
Website: storemapper.com
Storemapper works across Shopify, WordPress, Squarespace, and custom sites.
Key Features:
- Multi-platform support (Shopify, WordPress, Squarespace, etc.)
- CSV import for location management
- Google Drive sync from Premium
- Analytics from Premium
- Lead capture on Corporate
- Customization controls for colors and styling
- Location search with radius
Pros:
- Multi-platform embed
- Competitive entry-level pricing
- Familiar to long-time users
Cons:
- Google Drive sync and analytics require Premium; lead capture requires Corporate
Pricing: Published plans start at $24.99/month. See Storemapper's live page for higher-tier pricing.
Related: Storemapper alternative
#6: Elfsight
Website: elfsight.com
Elfsight is a widget platform with over 90 different widgets, including a store locator.
Elfsight prices plans by widget views rather than location count.
Key Features:
- Drag-and-drop widget builder
- Store locator with search by address, ZIP or name (adjustable location filters are listed as “Soon”)
- Works on any website (embed code)
- Visual customization options
- CSV import and export
- Free tier available (limited)
Pros:
- Very easy to install on any website
- Visual builder is user-friendly for non-technical people
- Free tier for testing (200 views/month)
- Large library of other widgets if you need them
Cons:
- Not a dedicated store locator (general widget platform)
- Priced by monthly views rather than by locations or capability, with a free tier of 200 views a month carrying Elfsight branding
- Free plan includes Elfsight branding
Pricing: The free tier includes 200 views/month with Elfsight branding. Paid plans are priced by monthly widget views and billed yearly.
Best For: Small businesses that want a drag-and-drop locator.
Where StoreRocket differs: Elfsight meters monthly views across an account of 90+ widgets, and the free tier stops at 200 views with Elfsight branding on your map. StoreRocket puts no limit on views or searches on any plan, and it is a locator rather than a widget library. Map usage after the trial bills to your own map provider account.
Related: Elfsight pricing breakdown
#7: ZenLocator
Website: zenlocator.com
ZenLocator publishes a store locator and developer documentation.
Key Features:
- Clean location management dashboard
- Search functionality with autocomplete
- Google Sheets sync on every plan
- Developer documentation and API
- Widget customization
- Analytics reporting
Pros:
- Clean, well-designed interface
- Strong developer documentation
- Decent API for custom implementations
- Professional appearance
Pricing: Basic costs $49/month, or $44/month billed annually ($528/year). Pro costs $99/month, Premium costs $249/month, and Enterprise pricing is by quote.
Best For: Developer-led teams who value API documentation.
Where StoreRocket differs: at $49 the ZenLocator branding stays on your map, there is no API, and Google Maps is capped at 2,000 views a day. The $99 Pro plan removes the branding, adds the API and raises the Google Maps cap to 5,000 views a day. StoreRocket puts no limit on views or searches, has a REST API, and offers lead capture and demand heatmaps, depending on the plan.
Related: ZenLocator alternative
#8: MetaLocator
Website: metalocator.com
MetaLocator targets the enterprise end of the market, focusing on complex dealer networks with multi-tier hierarchies, territory management, and compliance requirements. It is one of the few platforms built specifically for organizations with hundreds or thousands of dealers across multiple regions.
Key Features:
- Multi-tier dealer network hierarchies
- Territory-based management and rules
- Google Drive and other published data sources
- Enterprise compliance and data controls
- Advanced form builder
- White-label options
- Custom reporting
Pros:
- Handles genuinely complex dealer structures that simpler tools cannot
- Enterprise-grade data controls and compliance features
- White-label capability for agencies and large brands
- Mature platform with years of enterprise deployments
Pricing: Published plans start at $19/month; Enterprise pricing is by quote.
Best For: Enterprises evaluating multi-tier dealer hierarchies and compliance workflows.
Where StoreRocket differs: their heat maps sit on Enterprise, which is priced by phone, while StoreRocket's demand heatmaps are on a published self-serve plan. MetaLocator's Essential, Growth and Scale plans meter visits: 5,000, 25,000 then 50,000 a month. StoreRocket puts no limit on views or searches.
Related: MetaLocator alternative
#9: Yext
Website: yext.com
Yext is not a store locator in the traditional sense. It is a full-scale digital presence platform that includes listings management, reviews, pages, and search. A store locator is one feature within a much larger product suite.
Key Features:
- Listings management across 200+ directories
- Review monitoring and response
- Location pages with SEO optimization
- Search experience management
- Analytics and reporting dashboard
- Enterprise API
Pros:
- Comprehensive digital presence management beyond just store locators
- Strong local SEO features if you need listings management too
- Enterprise-grade infrastructure and reliability
- Detailed analytics across all channels
Pricing: Pricing is not published; contact Yext for a quote.
Best For: Enterprise brands that need full listings management, review monitoring, and local SEO alongside a store locator and have the budget to match.
Where StoreRocket differs: Yext prices by quote. StoreRocket's plans are printed on its pricing page, billed monthly or yearly, with a free trial and no sales call.
Related: Yext alternative
#10: Uberall
Website: uberall.com
Similar to Yext, Uberall is an enterprise location marketing platform where the store locator is one component of a broader product suite. It offers listings management, reputation management, local SEO, and location pages alongside the locator widget.
Key Features:
- Location marketing platform with multi-channel management
- Listings management across directories
- Reputation and review management
- Local pages and store locator
- Analytics across all location marketing channels
- Enterprise API
Pros:
- Comprehensive location marketing beyond just store finding
- Strong presence management across directories and platforms
- Enterprise-grade support and SLAs
- Unified dashboard for all location data
Pricing: Pricing is not published; contact Uberall for a quote.
Best For: Large multi-location enterprises that need unified location marketing management.
Where StoreRocket differs: Uberall files "Locator & local pages" under add-ons, so you buy a listings platform first and attach the map to it, at a price no figure on their page will tell you. Here the locator is the product, and its plans are published.
Related: Uberall alternative
#11: Store Locator Widgets
Website: storelocatorwidgets.com
Store Locator Widgets is a service for adding a searchable map and location list to any website.
The published feature set includes Google Sheets sync, analytics and heatmaps from Premium, REST APIs, custom filters, multiple map providers and a location-submission form. Click tracking and account delegation arrive on Professional at $79.
Key Features:
- Basic map display with location pins
- Location search by address and zip code
- Google Sheets sync and analytics from Premium
- REST APIs and custom filters
- Google Maps, Mapbox, and OpenStreetMap support
- Location-submission form
- Works on any website, with platform-specific installation guides
- Simple embed code installation
Pros:
- Simple and straightforward
- Low cost entry point
- Works on most platforms
Cons:
- Search analytics and white label start on Premium at $39; click tracking on Professional at $79
Pricing: Published plans cost $19, $39, $79, or $299 per month.
Best For: Businesses that want a multi-platform embed.
Where StoreRocket differs: they publish a Free for Life plan for a single location, which is worth taking if that is you. Above one location, their $19 tier carries no analytics, no white label, no sync and one language, and click tracking and 10,000 locations both sit on their $79 plan.
Related: Store Locator Widgets alternative
#12: WP Store Locator (WordPress Plugin)
Website: wordpress.org
WP Store Locator is a free WordPress plugin that adds basic store locator functionality to WordPress sites. It does the fundamentals: a map on OpenStreetMap, Stadia Maps, Mapbox or Google Maps, with a search bar, filters and opening hours.
Key Features:
- WordPress native integration
- OpenStreetMap (no API key), Stadia Maps, Mapbox or Google Maps
- Basic location search
- Category filters
- Custom fields for location data
Pros:
- Free to use, with no map bill on OpenStreetMap (Google Maps usage is billed by Google)
- WordPress native with familiar admin interface
- Open source with community contributions
- Basic but functional for simple needs
Cons:
- The free plugin covers the map, the search and the results list; the paid add-ons are where the rest lives
Pricing: Free plugin with paid add-ons; on Google Maps, API usage is billed separately by SKU.
Best For: WordPress sites that want to manage the locator inside WordPress.
Where StoreRocket differs: the plugin is free and you keep it working through WordPress and PHP upgrades, with your own map API key and bills. StoreRocket is hosted, places each address on the map when you import, and the same locator works on other sites you run.
Related: Best store locator for WordPress | Best WordPress store locator plugins
Comprehensive Feature Comparison Table
This table compares published features across all 12 platforms. A warning icon means availability is partial or tier-dependent.
Every figure below comes from the vendor's own published pricing page. Where a vendor prices by quote, that is said plainly rather than guessed at. The columns are the four questions that actually decide a locator purchase: what it costs to start, what it costs once you want the analytics and the leads, how many locations the top published plan holds, and whether you can find any of that out without a sales call.
| Software | Entry price | Analytics from | Lead capture from | Locations, top published plan | Free trial |
|---|---|---|---|---|---|
| StoreRocket | current plans | Yes, depends on the plan | Yes, depends on the plan | depends on the plan | Free trial, no card |
| Stockist | $10/mo | every plan | — | 2,000 self-serve; up to 100,000 on request | 14 days |
| MetaLocator | $19/mo (100 locations, 5,000 visits/mo) | $19/mo basic; heat maps are Enterprise, "Call" | $49/mo | 100,000 ($199/mo) | 30 days |
| SL Widgets | $19/mo | $39/mo | — | 100,000 ($299/mo) | 14 days |
| Storemapper | $24.99/mo | $69.99/mo | $199.99/mo | unlimited ($199.99/mo) | 7 days, no card |
| Storepoint | $25/mo (200 locations, one language) | $49/mo | location requests (plan not stated) | unlimited ($99/mo) | 7 days |
| ZenLocator | $49/mo | Google Analytics | — | 20,000 ($249/mo) | see their site |
| Bullseye | $89/mo | every account | Lead Manager subscription | unlimited | 14 days |
| BatchGeo | free, with ads | own-data heat map ($99/mo) | — | 100,000 markers/map | 30-day refund |
| Grappos | from $300/mo | SearchTracker, in the quote | in the quote | not published | 30 days, after a demo |
| Yext | quote only | in the quote | in the quote | not published | book a demo |
| Uberall | quote only | "Locator & local pages" add-on | in the quote | not published | book a demo |
A dash means the capability is not part of that vendor's published plan list. It is not a statement that the product cannot do it, and their sales team is the right place to ask.
Read the second and third columns together. Stockist and MetaLocator both have low entry prices, and both are worth taking seriously at the bottom of the range. The question is what happens when you want the whole set. MetaLocator's heat maps sit on Enterprise, which is priced by phone. Storemapper's leads sit on a $199.99 plan. Storepoint's white label is $99, and its $25 Starter carries one display language and no spreadsheet sync. StoreRocket offers demand heatmaps, leads, Sheets sync and the API on published self-serve plans, and the price is printed on the page rather than quoted after a call.
*WP Store Locator is free and runs on your own WordPress hosting; on OpenStreetMap it needs no map key, on Google Maps your own key with billing.
Detailed Pricing Comparison
Pricing is one of the most confusing parts of choosing store locator software. Some platforms advertise low starting prices but charge extra for features. Others do not publish prices. Here is what you actually pay.
Self-Service Store Locator Platforms
These platforms publish their prices and let you sign up and start building without a sales call. StoreRocket's are on its pricing page.
| Platform | Entry Plan | Mid Plan | Top Plan | Billing Options |
|---|---|---|---|---|
| Storepoint | $25/mo | $49/mo | $99/mo | Monthly/Annual |
| Stockist | $10/mo | $20/mo | $40/mo | Monthly/Annual |
| Storemapper | From $24.99/mo | See live pricing | See live pricing | Monthly/Annual |
| Elfsight | Free (200 views/mo) | View-based paid plans | View-based Enterprise plans | Paid plans billed yearly |
| SL Widgets | $19/mo | $39/mo | $299/mo (Enterprise) | Monthly/Annual |
| WP Store Locator | Free | N/A | N/A | N/A |
Enterprise Platforms (Custom Pricing)
| Platform | Published Price | Contract | Notes |
|---|---|---|---|
| Bullseye | $89/mo Search; $225/mo Find | Monthly or annual | Connect and Enterprise are quote-only |
| MetaLocator | From $19/mo | Monthly or annual | Self-service entry; complex dealer tiers by quote |
| Yext | Pricing not published | Contact Yext | Quote-only pricing |
| Uberall | Pricing not published | Contact Uberall | Quote-only pricing |
| ZenLocator | Basic: $49/mo or $44/mo billed annually | Monthly or annual | Pro $99; Premium $249; Enterprise quote-only |
Store Locator Software Trends in 2026
These are the capabilities worth checking in any store locator software in 2026.
Analytics-First Design
Many store locators pair the map with reporting on what happened: geographic heatmaps, search query analysis and popular locations. Businesses use this data to identify coverage gaps, optimize store operations, and prove ROI on their retail presence.
Google Sheets Sync
Google Sheets sync lets teams manage locations in a familiar format. StoreRocket imports spreadsheet changes on a daily schedule, depending on the plan.
Lead Capture Integration
Store locators generate high-intent traffic. Visitors searching for nearby locations are actively looking to buy. Lead capture forms embedded in the locator experience convert that intent into actionable contact information.
API-First and Headless Approaches
Brands with custom websites, mobile apps, or unique frontend frameworks need locator data without a pre-built widget. REST APIs allow developers to build completely custom locator experiences while using the platform for location management, geocoding, and analytics on the backend.
Mobile-First Design
Many locator visits happen on a phone, often by someone already on the way. The best store locator software in 2026 is designed for phones first: touch-friendly controls, directions one tap away, and layouts built for smaller screens. Check this on your own phone during any trial.
AI-Powered Search
Natural language search lets visitors type "stores near the airport" or "locations open late" instead of a zip code. If a platform offers it, test it on your own locations during the trial.
SEO-Friendly Location Pages
Individual location pages can rank in local search results. When each store has its own page with structured data, business hours, directions, and reviews, it can earn traffic from "near me" searches and location-specific queries. These pages are a separate project from an embedded locator; see location pages for SEO.
Related: What is a store locator? | Google Maps vs Mapbox
Our Verdict
Across the twelve platforms and the criteria disclosed above, the picture is consistent.
For most businesses with real locations in 2026, StoreRocket is our pick. It publishes its plans, puts analytics, lead capture, Google Sheets sync and the REST API on self-serve plans, and maintains the locator for you. We make StoreRocket, so weigh our view with that in mind.
Here is the summary:
- Best overall: StoreRocket
- Best for Shopify: StoreRocket (runner-up: Storepoint)
- Best for WordPress: StoreRocket (budget: WP Store Locator)
- Best for dealer networks: StoreRocket (complex hierarchies: Bullseye or MetaLocator)
- Best for enterprise with listings management: Yext or Uberall
- Best free option: Google My Maps (with major limitations)
- Best budget option: Stockist from $10/month, or the free WP Store Locator plugin on WordPress
Import your spreadsheet during the free trial and run a real search on your own phone before you decide.
Have questions about choosing store locator software? Contact us for personalized recommendations based on your specific business needs.
Frequently Asked Questions
Which store locator costs less to run over time?
Count three things, not one: the subscription, the map provider's bill, and who keeps the locator working. A free plugin costs nothing to license, but you keep it updated through WordPress and PHP upgrades and pay for your own map API key. A hosted locator costs a monthly fee and the vendor does that upkeep. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site; after the trial you connect your own Google Maps or Mapbox key and pay that provider directly. Plans are on the pricing page, and the map key guide covers what map usage costs.
What is store locator software?
Store locator software is a tool that helps businesses display their physical locations on an interactive map, allowing website visitors to search for the nearest store, dealer, or stockist. It typically includes features like address search, GPS-based location detection, driving directions, and location details. Modern store locator software goes beyond basic mapping to include analytics, lead capture, filters, and spreadsheet sync with tools like Google Sheets. Learn more in our complete guide: What is a store locator?
How much does store locator software cost?
Prices range dramatically. Map-provider usage is billed separately wherever the customer supplies a Google Maps or Mapbox key, including StoreRocket. Stockist starts at $10/month, Storemapper at $24.99, and Storepoint at $25. StoreRocket's current prices are on its pricing page. Yext and Uberall do not publish pricing; contact each vendor for a quote.
What is the best free store locator?
Google My Maps is a free option built for sharing a map rather than running a commercial locator. Viewers can search the map's contents and toggle layers, and it carries Google's interface rather than yours. It is the right tool for an internal map or a quick shared visualisation, and a different tool from a locator that carries your brand. WP Store Locator is a free WordPress plugin that can run on OpenStreetMap with no map key, or on your own Google Maps or Mapbox key. Elfsight offers a free tier limited to 200 views/month with their branding. StoreRocket offers a free trial, no credit card needed. See our full breakdown: Best free store locator solutions
Do I need a developer to set up a store locator?
With StoreRocket, no. Sign up, import your locations, copy the embed code from the Install page, and paste it into your website. On Shopify the app creates the Store Locator page for you, and on WordPress the free plugin adds it with a block or shortcode. After the trial you connect your own Google Maps or Mapbox key.
Which store locator is best for Shopify?
StoreRocket installs from the Shopify App Store and creates a Store Locator page for you, or you can paste the embed code. Analytics with heatmaps, lead capture and Google Sheets sync depend on the plan. Storepoint is a solid runner-up with a native Shopify app, search heatmaps, and location-request leads. Read our dedicated comparison: Best store locator for Shopify
Which store locator is best for WordPress?
A free StoreRocket plugin on WordPress.org adds the locator with a block or a shortcode, and the embed code works without it. For a small site with a few locations, the free WP Store Locator plugin is enough. Full analysis: Best store locator for WordPress
Can store locator software help with SEO?
It helps visitors already on your site, and the locator page can rank for searches about your locations as a whole. Ranking for "your brand + city" takes a separate, indexable page per location with unique content and structured data, which is a different job from a locator embedded on one page. See our guide on location pages for SEO.
How many locations can store locator software handle?
It depends on the platform and plan. Check each vendor's current documented location limit or written quote before choosing; published limits and enterprise arrangements vary substantially.
What analytics should a store locator provide?
Decide which analytics matter for your workflow, then verify them against the selected product's current documentation. StoreRocket's analytics (plan-dependent) show geographic heatmaps and search reports.
Is StoreRocket better than Storepoint?
For most businesses, yes. StoreRocket offers advanced analytics with heatmaps, lead capture forms and daily Google Sheets sync, depending on the plan; its current prices are on the pricing page. Every plan supports Google Maps and Mapbox and includes a modern interface. Storepoint publishes Starter at $25/month, Pro at $49/month, and Business at $99/month. Compare the documented features at each tier rather than assuming the lowest starting price includes everything. See our detailed comparison: Storepoint alternative
Can I migrate from one store locator to another?
When your current vendor provides a CSV export, you can import that file into a new platform. StoreRocket imports CSV, TSV, TXT, XLS and XLSX files, with column mapping, and shows what will change before you publish. Google Sheets sync depends on the plan.
Do I need my own Google Maps API key?
With StoreRocket, the map is supplied during the free trial. After you subscribe you connect your own Google Maps or Mapbox key and pay that provider directly, with reminders and a grace period before anything stops. StoreRocket hosts the locator and places your addresses on the map when you import. Learn more: How to use Google Maps API free