A product locator tells shoppers which nearby stores carry a specific product. Which tool fits depends on where your availability data comes from. If you need live, per-store stock from your retailers' systems, choose a platform built on retailer inventory feeds, such as Locally, or a CPG data platform such as Destini.
If you know which retailers carry which products and keep that list yourself, a store locator with product filters does the job. StoreRocket works that way: you tag each retailer with the product lines it carries, and shoppers filter by them. We make StoreRocket, so weigh our view with that in mind.
Unlike a store locator that shows all of your retail partners on a map, a product locator answers a more specific question: where can I buy Product X near me? A store locator says "here are stores that carry our brand." A product locator says "here are stores that carry the product you are looking at."
This guide compares 10 product locator tools in 2026, breaks down pricing, explains which features matter, and helps you choose the right platform for your brand.
Related: What is a store locator? | Best store locator software 2026 | Best dealer locator software | Where to buy page guide | Distribution strategy | Store locator ROI
The short answer
Choose another tool on this list when
- Shoppers must see whether a specific size or colour is in stock at a store today: Locally connects to participating retailers’ inventory.
- You need shelf and distribution data across grocery and mass retail: Destini combines a locator with retail intelligence.
- Where to buy mostly means an online cart at Instacart, Walmart or Amazon: MikMak and Pear Commerce are built for that.
- You want a team to build and maintain the locator and its data for you: Grappos offers a managed service.
Choose StoreRocket when
- You know which retailers carry which product lines, and keep that list in a spreadsheet.
- Shoppers need to filter nearby retailers by product, product line or category.
- You want published plans and to set it up yourself, with no sales call.
- You want to see where people searched and which searches found no retailer nearby, which depends on the plan.
Only a few retailers and no budget? You may not need a product locator at all. A free embedded map with a pin for each stockist is fine when the list is short, rarely changes and shoppers only need to see where you are sold. Our guide to free store locator options compares them.
When you need live product availability. StoreRocket shows which retailers carry a product from the data you keep, not whether it is on the shelf today. If your shoppers buy by exact size, shade or model and your retailers share stock data, a live-inventory platform is the better choice. If "who carries it" changes only when your distribution changes, a filtered locator is simpler to run. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site; to try it with your retailer list, create your locator.
The list at a glance, in order, with the reasoning and the catch on each further down.
| # | Tool | Best for | From |
|---|---|---|---|
| 1 | StoreRocket | Best overall value | Current plans |
| 2 | Locally | Real-time inventory at enterprise scale | Quote |
| 3 | Grappos | Wine, spirits and CPG, managed for you | Quote |
| 4 | Destini | CPG retail intelligence | Quote |
| 5 | MikMak | Ecommerce enablement | Quote |
| 6 | Pear Commerce | Grocery and CPG shoppable links | Quote |
Four more follow. If you want the reasoning rather than the ranking, keep reading.
What Is Product Locator Software?
Product locator software is a tool that helps customers find specific products at nearby retail locations. You embed it on your website (usually on product pages or a dedicated "Where to Buy" page), and visitors search by zip code, city, or GPS location to find retailers that carry what they want.
The core workflow is simple:
- Customer visits your product page
- They click "Find in Store" or "Where to Buy"
- They enter their location
- The product locator shows nearby retailers that carry that product
- Customer gets directions, clicks to call, or buys online from a listed retailer
Product Locator vs Store Locator: The Key Difference
A store locator shows every retail partner that carries your brand. A product locator narrows results to stores that carry a specific product, product line, or SKU.
Think of it this way:
- Store locator: "Here are the stores that carry Nike products"
- Product locator: "Here are the stores near you that carry the Air Max 90"
For brands with a single product or a small catalog, a store locator and a product locator are functionally the same. But for brands with large product lines, multiple categories, or products available at different retailer types, the distinction becomes critical.
A supplement brand selling through GNC, Whole Foods, and independent health stores does not have every product at every location. A product locator lets customers find exactly where their specific protein powder or vitamin is available, not just where any of the brand's products might be.
Product Locator vs Dealer Locator
A dealer locator focuses on finding authorized dealers, distributors, or service centers. It is more common in B2B and manufacturing contexts where the relationship between brand and dealer matters (certifications, territories, tiers).
A product locator focuses on the consumer question: "Where can I buy this thing?" The customer does not care whether the store is a Tier 1 Authorized Dealer. They care whether the store has the product and how far away it is.
In practice, many tools can serve as more than one. StoreRocket works as a store or dealer locator, and as a product locator when you record each retailer's products as filters, with custom fields for any other detail you show.
Who Needs a Product Locator?
If your brand sells through retail partners and not every retailer carries every product, a product locator helps shoppers. These are the industries where it matters most:
CPG Brands (Consumer Packaged Goods)
The classic product locator use case. Food, beverage, cleaning products, personal care items, and household goods are distributed through complex retail networks. Your energy drink might be at 7-Eleven but not at Whole Foods. Your organic snack bar might be at Whole Foods but not at Costco. A product locator helps customers find the exact product at the right retailer without wasting a trip.
Related: CPG marketing guide | Retail marketing
Food and Beverage Brands
Craft breweries, spirits brands, specialty food companies, and beverage startups live and die by retail distribution. A product locator is essential because distribution is almost always regional. Your craft beer might be in 200 stores in Colorado but only 15 in Arizona. Customers need a way to find it.
Related: Brewery and winery marketing | Store locator for beverage brands
Beauty and Cosmetics Brands
Beauty brands often distribute through a mix of department stores, specialty retailers (Sephora, Ulta), pharmacies, and independent boutiques. Different products may be available at different retailer types. A product locator helps customers find which retailers carry their specific shade, formula, or product line.
Related: Store locator for beauty brands | Fashion marketing
Supplement and Wellness Brands
The supplement industry relies heavily on retail distribution through GNC, Vitamin Shoppe, Whole Foods, independent health stores, and pharmacies. Product availability varies wildly by location and retailer. A product locator reduces the friction between "I want this supplement" and "I found it at a store near me."
Related: Store locator for supplement brands
Pet Product Brands
Pet food, treats, and accessories are distributed through Petco, PetSmart, independent pet stores, and farm supply retailers. Premium pet brands often have limited distribution. A product locator helps pet owners find specific formulas without calling stores.
Related: Pet product marketing | Store locator for pet brands
Cannabis and Dispensary Brands
Cannabis brands face unique distribution challenges because product availability changes constantly and varies by state. A product locator integrated with dispensary inventory data can show customers exactly where to find specific strains, edibles, or concentrates.
Related: Store locator for dispensaries | Dispensary SEO
DTC Brands Expanding Into Retail
Brands that started direct-to-consumer and are now entering retail need a way to tell their existing online audience where to find them in stores. A product locator bridges the DTC-to-retail gap by saying: "You have been buying from us online. Now you can also find us at these stores near you."
Related: DTC marketing | Store locator for DTC brands
Audio and Electronics Brands
Headphones, speakers, and audio equipment are distributed through a mix of Best Buy, specialty audio shops, Amazon, and independent retailers. Different product tiers (entry-level vs. premium) may have different retail partners. A product locator helps customers find the exact model they want to try before buying.
Related: Store locator for audio brands
Key Features to Look For
Not every product locator needs every feature. But understanding what is available helps you avoid tools that are missing something critical for your use case.
1. Product-Level Filtering
The defining feature. Can the locator filter results by specific product, product line, category, or SKU? Without this, you have a store locator, not a product locator. Look for:
- Multiple filter types (dropdown, checkbox, toggle)
- The ability to assign different products to different locations
- Filter combinations ("stores near me that carry Product X AND offer free samples")
- Customer-facing filter names (not internal SKU codes)
2. Retailer Database Management
How do you add, update, and organize your retailer list? This is the operational backbone of the tool.
- Bulk import/export: CSV upload for adding hundreds of retailers at once
- Spreadsheet sync: Sync with Google Sheets for ongoing management
- API access: Programmatic updates from your ERP, CRM, or distribution management system
- Team access: Multiple team members managing different regions or product lines
3. Search Experience
The search experience makes or breaks the product locator. Shoppers should reach a nearby result in a couple of steps.
- Autocomplete: Suggestions as the user types their location
- Geolocation: One-click "use my location" detection
- Radius search: Let customers control how far they are willing to travel
- Results list + map: Both visual and list-based results
- Mobile-first design: Many shoppers search from a phone, often on the way to the store
4. Analytics and Reporting
Product locators generate uniquely valuable data. You learn exactly which products customers are looking for, where they are looking, and whether your retail coverage matches demand.
- Search analytics: What locations and products are customers searching for?
- Heatmaps: Visual representation of search density by geography
- Coverage gap identification: Where are customers searching but finding no nearby retailers?
- Product interest data: Which products generate the most locator searches?
- Exportable reports: Get the data out for broader business intelligence
Related: Retail analytics | Retail store analytics
5. "Buy Online" Integration
Not every customer wants to drive to a store. The best product locators include online retailer links alongside physical locations.
- Links to specific product pages on retailer websites (Amazon, Walmart.com, Target.com)
- "Buy Now" buttons that send customers directly to the product on the retailer's site
- Mix of online and physical results in the same search
6. Embed Flexibility
Where and how you embed the product locator matters.
- Product page embeds: Small "Find in Store" widget on individual product pages
- Dedicated page: Full-page "Where to Buy" experience
- Any website platform: Works on Shopify, WordPress, Squarespace, custom sites, and everything else
- Responsive design: Looks good on desktop, tablet, and mobile without separate configurations
Related: How to add a store locator to Shopify | How to add a store locator to WordPress
7. Customization and Branding
Your product locator should feel like part of your website, not a third-party widget dropped in.
- Custom colors, fonts, and styling
- Your brand's map pins/markers
- No third-party branding (or at minimum, removable branding)
- Custom CTAs ("Get Directions," "Buy Online," "Call Store")
8. SEO-Friendly Location Pages
Individual pages for each retailer that carry your product can rank in local search results, driving organic traffic to your product locator.
- Unique URLs per location
- Structured data (Schema.org LocalBusiness markup)
- Indexable by Google
Related: Location pages for SEO | Location page design
9. API and Integrations
For brands with complex tech stacks, the product locator needs to play nicely with existing systems.
- REST API for programmatic access
- Zapier/Make integrations
- CRM connections (Salesforce, HubSpot)
- Google Sheets sync
- Notifications that push changes to other systems
10. Pricing Transparency
Enterprise "contact us for pricing" models are fine for Fortune 500 brands. But mid-market brands, startups, and growing companies need to know what they are paying before they commit.
- Published pricing on the website
- Clear feature tiers
- No per-location surcharges that explode costs at scale
- Free trial or demo to test before buying
The 10 Best Product Locator Tools in 2026
#1: StoreRocket, Best Overall Value
Best for: Brands that keep their own retailer list and want shoppers to filter it by product line, without enterprise pricing
StoreRocket is a self-serve store locator platform that works as a product locator through its filters. You tag locations with the products they carry, and customers filter results by product, product line, category, or another attribute you set up as a filter. Custom fields add other details to each listing; they are shown, not filtered on.
The same platform handles store locators, product locators, dealer locators, and where to buy pages depending on how you configure it. Analytics, lead capture, Google Sheets sync and API access come with published plans.
Key Features:
- Product filtering: Filters grouped into categories. Assign products, product lines and attributes to each retailer as filters, and customers filter by them, matched all or any. Custom fields carry other details shown on each listing
- Google Sheets sync: Manage your retailer list in a Google Sheet and sync it to the locator on demand or automatically once a day. Useful for teams whose distribution changes often
- Heatmap analytics: See a map of where people searched, and the searches that found nothing nearby
- Lead capture: When a search finds no retailer nearby, the locator can ask the shopper for their email, and the lead lands in your dashboard
- Dual map support: Google Maps and Mapbox. Choose based on cost or aesthetic preference
- API: REST API for reading and managing location data
- Works everywhere: Shopify, WordPress, Squarespace, Wix, BigCommerce, custom HTML. One embed code
Pricing: see StoreRocket's current plans. Plans are sized by the number of locations, with a free trial and no credit card needed.
Every plan includes filters and custom fields, with no limit on views or searches. Analytics, custom map themes, lead capture, Google Sheets sync and the REST API depend on the plan.
Pros:
- Product-line filtering through filters, with custom fields for other details, from the retailer list you keep
- Transparent, published pricing (rare in this space)
- Analytics and heatmaps, depending on the plan
- Google Sheets sync (depends on the plan) cuts out manual re-importing
- Works on any website that accepts an HTML or embed block
- Adapts from a desktop map to a phone layout
Trade-off:
- Product availability comes from your own data rather than a live POS feed. It shows which retailers carry a product, not whether it is in stock today, and it works with any retailer rather than only the ones wired into a network
Related: StoreRocket pricing | How it works
#2: Locally. Best for Enterprise Brands With Real-Time Inventory
Locally is an omnichannel "online-to-offline" platform that connects your brand's product catalog to retailer inventory systems. When a customer searches for your product, Locally can show not just which stores carry it, but whether it is currently in stock.
The platform works with a network of participating retailers who share inventory data. This means Locally works best when your retailers are already part of their network (major chains like REI, Dick's Sporting Goods, Nordstrom, and many independent retailers).
Key Features:
- Real-time inventory integration with retailer POS systems
- "In Stock Nearby" widget for product pages
- BOPIS (Buy Online, Pick Up In-Store) integration
- Product-level search with specific style/size/color availability
Pricing:
- Core Tools, Growth, and Enterprise pricing is not published; request a quote
Pros:
- Real-time inventory is a genuine differentiator for brands whose retailers participate
- Deep integration with major retail chains
- BOPIS support connects online browsing to in-store pickup
- Enterprise-grade platform with solid data handling
Related: BOPIS guide | Click and collect
#3: Grappos, Best for Wine, Spirits, and CPG With Managed Service
Grappos takes a completely different approach: they manage your product locator for you. You provide your product and distributor data, and Grappos builds, maintains, and updates your locator. Their team handles data accuracy, retailer verification, and ongoing maintenance.
This managed model appeals to brands that do not have the internal resources (or desire) to maintain a locator themselves.
Key Features:
- Fully managed service (Grappos handles setup, data, and maintenance)
- Distributor and retailer data management
- Product-specific search (find stores carrying a specific wine varietal or spirit)
- "Buy Online" links to retail partner websites
- Designed specifically for alcohol and CPG industries
Pricing:
- Plans start at $300/month; contact Grappos for a quote based on your products and locations
Pros:
- Zero maintenance on your end. Grappos handles everything
- Deep expertise in alcohol and CPG distribution
- Good for brands with complex distributor relationships
- Data quality management included
Best for: Wine, spirits, food, and beverage brands that want someone else to handle everything
Where StoreRocket differs: Grappos starts at $300 a month and the rest arrives by quote after a demo. StoreRocket publishes its plans on its pricing page, with a free trial and no sales call, and you set it up yourself.
#4: Destini. Best for CPG Brands Needing Retail Intelligence
Best for: Mid-to-large CPG brands that want product locator functionality combined with retail intelligence data
Destini combines product locator software with retail data intelligence. Beyond showing customers where to buy, Destini provides brands with data about where their products are (and are not) on shelves. This dual function makes it popular with CPG brands that care as much about distribution visibility as customer-facing search.
Key Features:
- Product-level "where to buy" locator
- Retail intelligence and distribution data
- Planogram and shelf placement data (for some retailers)
- National retailer coverage across grocery, convenience, and mass merchant
- Distribution gap analysis
Pricing:
- Pricing is not published; contact Destini for a quote
Pros:
- Combines customer-facing locator with internal distribution intelligence
- Strong coverage of grocery, convenience, and mass merchant retail
- Useful for sales teams trying to expand distribution
- Distribution gap analysis is genuinely valuable for CPG brands
#5: MikMak, Best for eCommerce Enablement
Best for: Brands focused on converting online product discovery into retailer purchases (both online and in-store)
MikMak is less of a traditional product locator and more of an eCommerce enablement platform. When a customer views your product (on your website, social media, or an ad), MikMak shows them a "Where to Buy" overlay with links to purchase from online retailers like Amazon, Walmart, Target, and Instacart.
The product locator functionality is secondary to MikMak's core value prop: connecting your marketing spend to measurable retail sales.
Key Features:
- "Where to Buy" multi-retailer checkout buttons
- Commerce media analytics (track which ads drive retail purchases)
- Social commerce integration (shoppable links from Instagram, TikTok, YouTube)
- Product-level availability across major online retailers
- Attribution data connecting marketing spend to retail sales
Pricing:
- Pricing is not published; contact MikMak for a quote
Pros:
- Excellent at connecting digital marketing to retail sales attribution
- Strong integrations with major online retailers
- Social commerce features are unique in this space
- Commerce analytics provide genuine marketing ROI data
#6: Pear Commerce. Best for Grocery and CPG Shoppable Links
Best for: Grocery and CPG brands that want to connect their website directly to retailer online shopping carts
Pear Commerce focuses specifically on the grocery and CPG space, providing shoppable links that send customers directly to retailer checkout pages (Instacart, Walmart Grocery, Kroger, etc.) with your product pre-loaded in their cart.
Like MikMak, Pear Commerce is more about eCommerce enablement than physical store finding. But for grocery brands where "where to buy" increasingly means "where to buy online for delivery or pickup," it fills an important niche.
Key Features:
- Shoppable links to retailer checkout pages
- Product pre-loaded in retailer shopping cart
- Coverage across major grocery retailers (Instacart, Walmart, Kroger, Target, etc.)
- Attribution and conversion reporting
- Recipe integration (shoppable ingredient lists)
Pricing:
- Pricing is not published; contact Pear Commerce for a quote
Pros:
- Grocery retailer integration
- Shoppable recipe feature is unique and valuable for food brands
- Direct-to-cart functionality reduces purchase friction
- Good attribution and conversion reporting
#7: Bullseye Locations, Best for Manufacturer Dealer Networks
Bullseye Locations targets manufacturers and brands with dealer networks. It combines store/dealer locator functionality with lead management, allowing brands to capture leads from the locator and route them to the nearest dealer.
The product locator aspect comes through Bullseye's category and filter system, which lets customers search by product type, certification, or service offered.
Key Features:
- Dealer/store locator with category filters
- Lead capture and dealer lead routing
- Dealer tiers and territories
- Event locator (trade shows, demos)
- CRM integrations
- Custom landing pages per dealer
Pricing:
- Search costs $89/month and Find costs $225/month; Connect and Enterprise are quote-only
Pros:
- Strong lead capture and routing system
- Dealer tier management
- Good for manufacturers with complex channel partner relationships
- Event locator is a useful bonus feature
Best for: Manufacturers with complex dealer and distributor networks that need lead management alongside location finding
Where StoreRocket differs: Bullseye starts at $89 and puts the REST API on its $225 tier; StoreRocket publishes its plans, with the REST API depending on the plan. Lead management needs a separate Lead Manager subscription on the Connect tier, which is quoted rather than published.
Related: Bullseye alternative
#8: Metalocator. Best for WordPress-Based SEO Location Pages
Metalocator differentiates through SEO. Instead of (or in addition to) a map-based search widget, Metalocator generates individual landing pages for each location or product-location combination. These pages are designed to rank in Google for "[product] near [city]" searches.
For brands where organic search traffic is a primary customer acquisition channel, this SEO-first approach is compelling.
Key Features:
- SEO-optimized individual location pages
- One-line JavaScript installation on any website
- Category and product filtering
- Customizable page templates
- Map-based search alongside static pages
- Lead generation, heatmaps, Google Drive data sources, APIs, and Buy Online features
Pricing:
- Essential costs $19/month, Growth $49/month, and Scale $199/month; Enterprise is quote-only
Pros:
- SEO-first approach generates organic traffic
- Individual location pages can rank well for local queries
- Good WordPress integration
- Customizable page templates
Best for: WordPress-based brands that want SEO-optimized individual location pages as their primary product locator strategy
Where StoreRocket differs: their heat maps sit on Enterprise, which is priced by phone, while StoreRocket's heatmap is on a published plan (current plans). MetaLocator's Essential, Growth and Scale plans meter visits (5,000, 25,000 then 50,000 a month), and StoreRocket puts no limit on views or searches.
Related: Metalocator alternative | Location pages for SEO
#9: Stockist, Best Budget Option
Key Features:
- Map-based search
- Search filters and customization controls
- Google Sheets sync, search analytics, and neighborhood heatmaps on every plan
Pricing:
- Basic costs $10/month, Plus $20/month, and Premium $40/month
Cons:
- Its plans meter scale rather than capability: 100, 500 or 2,000 locations, and one, two or four display languages
Related: Stockist alternative | Best free store locator solutions
#10: Storepoint. Simplest Setup
Key Features:
- Quick embed code setup
- Multiple map styles
- Location import via CSV
- Google Sheets sync from Pro
- Analytics dashboard from the $49 Pro plan; APIs on every plan
- Search heatmaps and location-request leads
- Multi-language support
Pricing:
- Starter costs $25/month, Pro $49/month, and Business $99/month
Related: Storepoint alternative
Comparison Table: All 10 Product Locator Tools
| Feature | StoreRocket | Locally | Grappos | Destini | MikMak | Pear Commerce | Bullseye | Metalocator | Stockist | Storepoint |
|---|---|---|---|---|---|---|---|---|---|---|
| Product-level filtering | Yes | Yes | Yes | Yes | Yes | Yes | Category | Category | Yes | Yes |
| Buy online links | Yes | Yes | Yes | Yes | Yes | Yes | — | Yes | — | Yes |
| Map-based search | Yes | Yes | Yes | Yes | — | — | Yes | Yes | Yes | Yes |
| Heatmap analytics | Depends on the plan | Enterprise | — | Analytics, no heatmap published | — | — | — | Yes | Yes | Yes |
| Lead capture | Depends on the plan | — | — | — | — | — | Yes | Yes | — | Location requests |
| Google Sheets sync | Depends on the plan | — | — | — | — | — | — | Google Drive | Yes | Pro+ |
| REST API | Depends on the plan | Yes | — | — | Yes | Yes | Yes | Yes | Custom-layout API | Yes |
| Mobile-first design | Yes | Yes | Varies | Varies | Yes | Yes | — | — | Yes | Yes |
| Self-serve setup | Yes | — | — | — | — | — | — | Partial | Yes | Yes |
| Multi-platform embed | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes | Yes |
| Custom branding | Yes | Yes | Yes | — | — | — | Yes | Yes | Yes | Yes |
| Published pricing | Yes | No | Yes | No | No | No | Yes | Yes | Yes | Yes |
| Starting price | Current plans | Quote | $300/mo | Quote | Quote | Quote | $89/mo | $19/mo | $10/mo | $25/mo |
A dash means the capability is not part of that vendor's published plan list or product page. It is not a statement that the product cannot do it, and their sales or support team is the right place to confirm.
Product Locator vs Store Locator vs Dealer Locator
These three terms get used interchangeably, but they serve different audiences and use cases. Understanding the distinctions helps you choose the right tool and configure it correctly.
Store Locator
Purpose: Help customers find any of your retail locations or retail partners.
Typical user: A customer who likes your brand and wants to visit a store that carries your products. They are not searching for a specific SKU. They just want to know "where is the nearest store?"
Best for: Retailers with their own stores, restaurant chains, banks, fitness studios, franchises, and service businesses.
Example: Starbucks store locator. You are looking for the nearest Starbucks. Every location sells roughly the same products.
Related: What is a store locator? | Store locator examples
Product Locator
Purpose: Help customers find where to buy a specific product near them.
Typical user: A customer on your product page who is ready to buy but needs to find a nearby retailer that carries that specific item.
Best for: CPG brands, food and beverage, beauty, supplements, electronics, and any brand that sells multiple products through diverse retail channels where availability varies by location.
Example: A customer looking for a specific craft beer. Not every liquor store carries it. The product locator shows only stores that have that beer.
Dealer Locator
Purpose: Help customers or businesses find authorized dealers, distributors, or service providers.
Typical user: A customer looking for an authorized dealer (often for higher-consideration purchases like HVAC systems, vehicles, industrial equipment) or a business looking for a wholesale distributor.
Best for: Manufacturers, B2B brands, automotive, industrial equipment, and brands with formalized dealer/distributor networks where certification and territory assignments matter.
Example: A homeowner looking for a certified Carrier HVAC installer in their area. The dealer locator shows only authorized, certified installers.
Related: Best dealer locator software
Which Do You Need?
| Your Situation | What You Need |
|---|---|
| You own and operate retail locations | Store locator |
| You sell one product/brand through retailers | Store locator (same thing in this case) |
| You sell multiple products through retailers with varying availability | Product locator |
| You sell through authorized dealers with tiers/territories | Dealer locator |
| You sell through retailers AND have a dealer network | Product locator with dealer features |
| You are not sure | Start with a store locator. Add product filtering later |
StoreRocket covers store and dealer locators, and product locators where availability is recorded as filters on each location. For live stock per store, look at Locally. Start with the basics and add complexity as your distribution grows.
How to Choose: Decision Framework
With self-service tools and quote-only enterprise platforms on the same list, narrowing down your choice requires matching your situation to the right solution.
By Budget
Self-serve, with published plans:
Stockist ($10-$40/month) and Storepoint ($25-$99/month) publish their prices, and StoreRocket publishes its plans on its pricing page. Compare the features included at each tier, not just the starting price.
Quote-based:
Locally, Destini, MikMak, and Pear Commerce do not publish standard prices; contact each vendor for a quote.
By Industry
| Industry | Top Pick | Runner-Up |
|---|---|---|
| CPG (food, beverage, household) | StoreRocket | Destini (if you need retail intelligence) |
| Wine and spirits | StoreRocket | Grappos (if you want managed service) |
| Beauty and cosmetics | StoreRocket | Locally (enterprise only) |
| Supplements and wellness | StoreRocket | Stockist (budget option) |
| Pet products | StoreRocket | Stockist (budget option) |
| Cannabis | StoreRocket | Locally (if inventory integration needed) |
| DTC expanding to retail | StoreRocket | MikMak (if attribution is priority) |
| Electronics and audio | StoreRocket | Locally (enterprise only) |
| Grocery (online checkout focus) | Pear Commerce | MikMak |
| Manufacturing/dealers | StoreRocket | Bullseye |
By Location Count
1-100 locations: Any tool works. Start with StoreRocket (choose a plan with analytics if you want them) or a budget option.
100-1,000 locations: Bulk import matters at this size, and a Google Sheets sync (depends on the plan) saves re-importing when distribution changes often.
Thousands of locations: StoreRocket plans are sized by the number of locations; check the limits on current plans.
Very large networks: check StoreRocket's plan limits on the pricing page and compare enterprise platforms. At this scale, data management and API access are non-negotiable.
By Technical Requirements
"I just want something that works". StoreRocket or Storepoint. Self-serve, embed code, done.
"I need API integration with our systems". StoreRocket (depends on the plan), Storepoint, Bullseye, Metalocator and Locally list APIs; ask Destini about integrations.
"I need SEO location pages". Metalocator generates indexable location pages.
"I need WordPress-specific integration". Metalocator, or StoreRocket, whose free WordPress.org plugin adds the locator with a block or shortcode and whose embed code works on any other site you run.
Related: Best store locator for WordPress | Best store locator for Shopify
Setting Up Your Product Locator With StoreRocket
Here is the quick-start workflow.
Step 1: Create Your Account
Sign up at storerocket.io/get-started. Start with a free trial, no credit card needed.
Step 2: Add Your Retail Locations
You have three options:
- Spreadsheet import: Upload a CSV or Excel file with retailer names, addresses, and the products each carries. Imports place each address on the map, and the dashboard shows what will change before you publish
- Google Sheets sync (depends on the plan): Create a linked spreadsheet from StoreRocket's dashboard and manage locations there. Enable automatic daily sync or run Sync from Sheets manually. See the Google Sheets setup guide
- Manual entry: Add locations one by one through the dashboard (best for small lists)
Include the key data for each retailer: name, address, phone, website, hours, and most importantly, which products they carry.
Step 3: Set Up Product Filters
Navigate to the Filters section and create filters for your products or product categories:
- Single product brands: One filter per product variant (size, flavor, etc.)
- Multi-product brands: Filters by product line, category, or individual product
- Larger catalogs: Filters grouped into categories, such as Product line and Size
Assign the relevant filters to each location. Customers will use these to narrow their search results.
Step 4: Customize the Design
Match the locator to your brand:
- Set your brand colors and accent colors
- Upload custom map markers
- Configure the search box text and button labels
- Choose your map provider (Google Maps or Mapbox)
- Set the default search radius
Step 5: Embed on Your Website
Copy the embed code from the Install page and paste it into your website. StoreRocket works on Shopify, WordPress, Squarespace, Wix, BigCommerce, Webflow, and any platform that accepts custom HTML.
Two common placements:
- Dedicated "Where to Buy" page for brands that want a full-page locator experience
- Inline embed on product pages for a "Find in Store" section alongside product details. One embed attribute or a URL parameter opens the locator already filtered to that product
Step 6: Review Analytics
After launch, check your analytics dashboard to see:
- A map of where people searched
- The words they typed
- Searches that found no retailer nearby
- Clicks per location and leads
Analytics depend on the plan.
Use this data to optimize your retail distribution and identify markets where you need more retailer coverage.
Related: How to add a store locator to your website | Store locator ROI
The Bottom Line
Product locator software gets shoppers who want your product to the stores that sell it.
For brands that know which retailers carry which products, StoreRocket combines product filtering, published pricing and an easy setup. You get search analytics, Google Sheets sync, lead capture and a phone-friendly search, depending on the plan.
Enterprise brands with specific needs (real-time inventory, retail intelligence, social commerce attribution) may need specialized platforms like Locally, Destini, or MikMak.
For brands in the middle, from DTC brands entering retail to CPG companies managing hundreds of retail partners, StoreRocket is the simpler choice to run.
Ready to set up your product locator? Create your locator or explore how other brands use store locators.
Frequently Asked Questions
Which costs less to run over time, a product locator platform or StoreRocket?
Quote-based platforms such as Locally, Destini and MikMak price by contract, and their retailer data and integrations are part of what you pay for. StoreRocket is a published monthly or yearly plan (see pricing) with no limit on views or searches; after the trial you connect your own Google Maps or Mapbox key and pay that provider directly. StoreRocket maintains the hosted locator, so your ongoing work is keeping the retailer list current.
What is the difference between a product locator and a store locator?
A store locator shows all retail locations associated with your brand. A product locator filters those results to show only locations that carry a specific product, product line, or category. If you sell one product, they are functionally the same. If you sell multiple products with varying retail availability, a product locator provides a more accurate and useful experience for customers.
How much does product locator software cost?
Stockist starts at $10/month and Storepoint at $25/month. Locally, Destini, and MikMak do not publish standard pricing; contact them for quotes. StoreRocket includes filters on every plan; analytics, lead capture and API access depend on the plan.
Can I use a store locator as a product locator?
Yes, if the store locator supports filters and custom fields. StoreRocket, for example, functions as a store locator, product locator, or dealer locator depending on how you configure its filter system. You tag each retailer with the products they carry, and customers filter by product to find relevant locations.
Do I need real-time inventory data?
For most brands, no. Real-time inventory integration requires your retailers to share POS data, which adds complexity. Most brands manage product availability through their own data: you know which retailers carry which products, and you update your locator when distribution changes. If shoppers need in-stock answers, choose a platform built on retailer feeds, such as Locally.
How do I keep my retailer data up to date?
The biggest operational challenge with any product locator is data accuracy. Retailers open, close, change hours, and start or stop carrying specific products. With StoreRocket's Google Sheets sync, your team manages locations in a familiar spreadsheet, and changes sync to the locator once a day or when you click sync. The REST API can also take updates from your distribution management system. Both depend on the plan.
What about online retailers?
Many product locators show online retailers next to physical stores. MikMak and Pear Commerce specialize in linking shoppers to online retailers. In StoreRocket, every location on the map is a place with an address; to send shoppers online, add a "Buy online" button to each retailer that links to its product page, Amazon or your own store.
How do product locators handle international brands?
If you sell in multiple countries, look for multi-language support, international geocoding (address search in different countries and languages), and the ability to segment locations by country or region. StoreRocket's address suggestions show the state and country under each place, and you can limit them to the countries you choose. Showing the locator's built-in text in each visitor's language and country limits depend on the plan; your location content stays as you write it.
Can I embed a product locator on individual product pages?
Yes, and it is a natural placement. When a customer is viewing a specific product and sees a "Find in Store" section on the page, the step from "I want this" to "here is where to get it" is short. StoreRocket's embed goes on any page that accepts an HTML block, and one embed attribute or URL parameter can open it already filtered to that product.
What analytics should I track from my product locator?
The useful ones are search volume (how many people use the locator), search locations (where people look), coverage gaps (searches with no nearby results) and clicks on each location. Direction requests and phone calls are Google Business Profile metrics, so read them there. A map of where people searched is particularly useful for distribution planning. For working out what the locator is worth, see the ROI guide.
Related: Retail analytics | Retail customer analytics
How long does it take to set up a product locator?
It depends on how clean your retailer list is. With StoreRocket you import a spreadsheet, add product filters and paste one embed code; try it on your own list during the free trial.
Is a product locator worth the investment for a small brand?
It depends on how many retailers you have and how often shoppers ask where to buy. A short list that rarely changes may only need a free map. For a way to work it out with your own numbers, see our store locator ROI guide.
What if my product is only available in specific regions?
Product locators handle regional distribution naturally. You only add the retailers that actually carry your product, so when a customer in a region with no distribution searches, they see no results (or see the nearest available retailer further away). Some brands add a "Shop Online" fallback for customers in areas without local retail availability.
Can I show different products for the same retailer?
Yes. With filter-based product locators like StoreRocket, you tag each retailer location with the specific products they carry. Retailer A might carry Products 1, 2, and 3 while Retailer B carries only Product 2. When a customer searches for Product 3, only Retailer A appears. This granular product-to-location mapping is the core of what makes a product locator different from a simple store locator.
How do I measure whether my product locator is working?
Track three metrics: engagement (number of searches, and clicks per location), coverage (percentage of searches that return nearby results vs. "no stores found"), and business impact (increase in retail sell-through in markets with high locator usage vs. those without). StoreRocket's analytics dashboard shows searches, clicks per location and the searches that found nothing nearby, depending on the plan. For business impact, compare retail sales data before and after launching your locator.