How to Add a Store Locator to Your Website (2026)

If customers can't find your stores, they can't visit your stores. And if they can't visit, they can't buy.

A store locator fixes this. It's a searchable, filterable, embeddable map on your website that lets visitors type their zip code or city, find the nearest location, and get directions with one tap. 46% of brick-and-mortar shoppers check store inventory online before making local purchases and every one of them is looking for a way to find your closest store.

This guide covers every method for adding a store locator to your website, from free DIY approaches to dedicated store locator software, with platform-specific instructions for Shopify, WordPress, Squarespace, Wix, and more.

Related: How to put multiple locations on Google Maps | Store locator examples | Google Maps API alternatives

#What a Store Locator Should Do

Before choosing a method, know what a good store locator actually includes:

A map with pins may be enough for simple use cases. A searchable locator adds the tools visitors need to find a relevant location.

#Method 1: Google My Maps (Free, Limited)

The simplest approach: create a custom map on Google My Maps, add your locations, and embed the iframe on your website.

How to do it:

1. Go to google.com/maps/d and create a new map
2. Add locations by searching addresses or importing a CSV/Google Sheet
3. Click Share, make the map public
4. Click the three-dot menu, select "Embed on my site"
5. Paste the iframe code into your website

What you get: Pins on a map that visitors can click.

For the full comparison, see our guide to putting multiple locations on Google Maps.

#Method 2: Build It Yourself (Google Maps API)

You can build a custom store locator using the Google Maps JavaScript API. You get full control over every pixel, but you also get full responsibility for every line of code.

What you'll need:

• A developer who knows JavaScript
• A Google Cloud Platform account with Maps JavaScript API, Geocoding API, and Places API enabled
• A backend/database to store your locations
• An admin interface to manage locations
• Custom code for search, filters, directions, and mobile layout
• Ongoing maintenance as Google updates their APIs and pricing

API cost: Google Dynamic Maps costs $7 per 1,000 loads and Geocoding costs $5 per 1,000 requests in their first paid bands after each SKU's free monthly allowance.

When this makes sense: If you're building a platform where the store locator is the core product, you have unique requirements no existing tool handles, and you have a development team ready to build and maintain it.

#Method 3: Dedicated Store Locator Software (Recommended)

Dedicated store locator tools handle everything: the map, search, filters, analytics, hosting, and the embed code. You paste one snippet on your website and you're done.

#How It Works (Using StoreRocket as an Example)

Step 1: Import your locations

Upload a CSV or sync a Google Sheet with your location data, address, phone, hours, categories, and any custom fields. Each location is geocoded automatically.

You can also add locations manually through the dashboard or connect to an API for automatic syncing.

Step 2: Customize the design

Choose a map style, set your brand colors, select a marker design, and configure which filters and fields appear. The locator should look like it belongs on your website, not like a third-party widget bolted on.

Step 3: Configure search and filters

Set the default search radius, enable auto-location detection, add custom filters (e.g., "Services," "Product availability," "Wheelchair accessible"), and configure how results are sorted and displayed.

Step 4: Embed on your website

Copy the provider-independent embed code and paste it into any page on your website:

 1<div class="storerocket-store-locator"></div>
 2
 3<script src="//cdn.storerocket.io/widget.js"></script>
 4<script>
 5StoreRocket.init({
 6    selector: ".storerocket-store-locator",
 7    account: "YOUR_ACCOUNT_ID"
 8});
 9</script>

Replace YOUR_ACCOUNT_ID with the account ID shown under Widget → Install in the StoreRocket dashboard.

The same embed works on Shopify, WordPress, Squarespace, Wix, Webflow, and other websites that accept JavaScript embeds.

Step 5: Monitor performance

Your analytics dashboard shows where people search and which locations get the most clicks. Heatmaps reveal where demand exists, including areas where you don't have stores yet, and zero-result searches name those gaps outright.

#What You Get vs. What You Build

#Platform-Specific Instructions

#Adding a Store Locator to Shopify

One way to add a store locator to Shopify is:

1. Sign up for StoreRocket and import your locations
2. In Shopify Admin, go to Online Store > Pages > Add page
3. Click "Show HTML" in the content editor (the <> button)
4. Paste the embed code into the HTML editor
5. Save and add the page to your navigation

The store locator will appear on your new "Store Locator" or "Find a Store" page. No Shopify app installation needed, it's a simple embed.

Alternatively, add it to any existing page by pasting the embed code into a Custom HTML section in Shopify's theme editor.

For the complete Shopify guide, see our Shopify store locator page.

#Adding a Store Locator to WordPress

WordPress offers the most flexibility:

Option A: Page embed (simplest)

1. Create a new page in WordPress
2. Add a Custom HTML block (Gutenberg) or switch to the Text editor (Classic)
3. Paste the embed code
4. Publish

Option B: Template embed (for developers) Add the embed code directly to any PHP template file where you want the locator to appear.

Either way, the locator loads through JavaScript rather than a WordPress plugin.

For the complete WordPress guide, see our WordPress store locator page.

#Adding a Store Locator to Squarespace

1. In the Squarespace editor, navigate to the page where you want the locator
2. Add a Code Block (Insert Point > Code)
3. Paste the embed code into the code block
4. Save and publish

Note: Squarespace's Business plan or higher is required for custom code blocks.

For the complete Squarespace guide, see our Squarespace store locator page.

#Adding a Store Locator to Wix

1. In the Wix Editor, add an Embed HTML element (Add > Embed > Custom Embeds > Embed a Widget)
2. Paste the embed code
3. Resize the embed element to fill the content area
4. Publish

For the complete Wix guide, see our Wix store locator page.

#Adding a Store Locator to Webflow

1. In the Webflow Designer, add an Embed element to your page
2. Paste the embed code into the embed element
3. Publish

Webflow's embed elements support JavaScript, so the store locator loads and functions natively.

For the complete Webflow guide, see our Webflow store locator page.

#Adding a Store Locator to Any Other Website

If your website supports custom HTML, you can add a store locator:

1. Navigate to the page where you want the locator
2. Open the HTML editor for that page
3. Paste the embed code
4. Save

The same pattern works on GoDaddy, Weebly, Drupal, Joomla, Magento, BigCommerce, custom-coded sites, and other platforms that accept JavaScript embeds.

#What to Look For in a Store Locator

#Must-Have Features

• Search with autocomplete. Visitors type a zip code or city and get instant results
• Auto-detect location. Uses the visitor's device location (with permission) to show nearby stores automatically
• Directions. One-tap directions, opening the destination in Google Maps
• Mobile responsive. Looks great on phones, tablets, and desktops
• Loading performance. Test the locator on representative devices and connections
• Easy location management. Add, edit, and delete locations without touching code

#Features That Separate Good from Great

• Custom filters. Let visitors filter by services, products, hours, amenities, or any custom attribute
• Analytics and heatmaps. See where people search, which locations get clicks, and where unserved demand exists
• SEO location pages. Individual pages for each location that rank in local search
• Bulk import and Google Sheets sync. Manage hundreds of locations without manual entry
• Lead capture. Collect visitor information and inquiries
• Custom branding. Match your website's look and feel, not a generic widget
• Multi-language support. If you operate in multiple countries

#Red Flags

• No analytics. If you can't see how people use the locator, you can't optimize it.
• No search functionality. Just a map with pins isn't a store locator. It's a decoration.
• Charges per location. Pricing should scale with your plan, not punish you for having more stores.

#Store Locator Pricing Comparison

The API route requires development and usage-based billing. Plugins and dedicated store locator services publish their own pricing and plan limits.

#Common Questions

#Do I need a developer to add a store locator?

Not for a standard embed. Dedicated store locator tools generate code that you paste into a page that accepts JavaScript embeds. You need a developer for a custom solution built from scratch.

#How much does a store locator cost?

Dedicated-solution pricing varies by provider, location count, and features. Building custom carries development, maintenance, and map-provider usage costs.

#Can I add a store locator to Shopify/WordPress/Squarespace?

Yes, all three. Any website platform that supports custom HTML can embed a store locator. See the platform-specific instructions above.

#What's the difference between a store locator and Google Maps?

Google Maps shows the world. A store locator shows YOUR locations with YOUR branding, YOUR filters, YOUR data, and YOUR analytics. It's purpose-built for helping customers find your specific stores, not generic map browsing.

#Can my store locator help with SEO?

Yes. Store locators with auto-generated location pages create SEO-optimized content for each store, targeting "[your brand] + [city]" searches. This is particularly valuable for multi-location businesses competing in local search across many markets.

#Frequently Asked Questions

#How much does a store locator cost?

Dedicated store locator software pricing varies by provider, features, and location count. A custom solution also carries development, maintenance, and map-provider usage costs.

#Do I need a developer to add a store locator to my website?

Not for a standard embed. Dedicated tools like StoreRocket generate code that you paste into a page that accepts JavaScript embeds. You need a developer for a custom solution built from scratch with the Google Maps API or Mapbox.

#Which map provider should I use for my store locator?

For most businesses, a dedicated store locator handles the map integration while you connect a provider key. On a paid StoreRocket project, your own Google Maps or Mapbox key is billed directly by that provider, while StoreRocket covers geocoding when locations are imported. The best provider depends on the exact APIs, traffic, geography, and styling you need.

#Can I customize the design of my store locator?

Yes. Dedicated store locator software lets you match your brand colors, choose marker styles, configure filters, and control the layout without writing CSS. Custom API builds offer unlimited design control but require a developer to implement and maintain every visual change.

#How do I import my locations into a store locator?

If your chosen platform supports CSV uploads or Google Sheets sync, prepare each location's name, address, phone number, and hours. Platforms that geocode imported addresses do not require latitude and longitude data in the source file.

#Getting Started

1. Decide your method. A dedicated store locator avoids building and maintaining the mapping interface yourself.
2. Gather your location data. At minimum: store name, address, phone, and hours. Bonus: categories, services, photos, and custom attributes.
3. Import and customize. Upload your data, set your brand colors, configure filters.
4. Embed on your site. Paste the embed code on your "Find a Store" page.
5. Tell customers about it. Link to your store locator from navigation, emails, social media, and ad campaigns.

Ready to add a store locator to your website? StoreRocket lets you import locations, customize the design, and paste the embed code. You get search, filters, directions, and heatmap analytics on website platforms that accept JavaScript embeds. Start your free 7-day trial and help your customers find you.