Bullseye Locations Alternative: 2026 Buyer's Guide

This guide compares Bullseye and StoreRocket across features, pricing, design, analytics, developer experience, and industry fit.

#What Is Bullseye Locations?

Bullseye Locations is a dealer locator and store locator platform whose software was first developed in 1998 and has been offered as a hosted service since 2005. The company positions itself as an enterprise solution for manufacturers, distributors, and brands that need to help customers find authorized dealers, retailers, or service providers.

Over the past two decades, Bullseye has built its reputation on serving large manufacturing and distribution networks. The platform offers dealer locator widgets, territory management, lead management, partner portals, and analytics.

Bullseye publishes Search at $89/month and Find at $225/month, with a 14-day free trial. Connect and Enterprise require sales contact.

Related: What is a store locator? | Best dealer locator software | Best store locator software 2026 | HVAC dealer locator | Equipment dealer locator | Store locator ROI

#Bullseye's Target Industries

Bullseye has carved out a niche in industries where manufacturer-to-dealer relationships are central to the business model. Understanding where they focus helps you evaluate whether they are the right fit or whether a more flexible platform serves you better.

Building Materials: Bullseye targets manufacturers of windows, doors, roofing, siding, and other building products that sell through distributor networks. These companies need customers to find certified installers and authorized dealers by territory.

Manufacturing: This is Bullseye's core market. Industrial equipment manufacturers, parts suppliers, and OEMs with dealer networks that span regions or countries. The platform's territory management features were built with this use case in mind.

Healthcare: Medical device companies, healthcare equipment suppliers, and pharmaceutical brands that need patients or facilities to find authorized distributors or service centers. Bullseye publishes content around medical equipment marketing to attract this segment.

Insurance: Agents and broker networks that need a locator to help consumers find local representatives. This is a less common use case for store locators but aligns with Bullseye's lead management features.

Food and Beverage: CPG brands and beverage companies that sell through retail channels and want to help consumers find where to buy their products. For a deeper look at this use case, see our guide on CPG marketing and distribution strategy.

Consumer Electronics: Audio, tech, and gadget brands with authorized retailer networks. These companies need locators that can differentiate between premium dealers, standard retailers, and online-only sellers.

Retail: The broadest category, covering any brand that sells through physical retail locations.

#Billing and Developer Options

Bullseye offers monthly and annual billing with no long-term contract.

Bullseye publishes a REST API and developer documentation for building custom locator interfaces and integrations. See our guide on what is a store locator for a breakdown of the integrations modern locators can include.

#StoreRocket vs Bullseye: The Full Comparison

Both platforms do the core job. The difference is what each capability costs, and whether you can find that out without a sales call.

| A locator on your site | $25/mo | $89/mo (Search), plus a separate Google or Mapbox subscription | | Search reporting | $39/mo (Pro) — demand heatmap, search terms, per-location clicks | from $89/mo — searches per day, a country-shaded world map, top 10 cities and locations | | A REST API | $69/mo (Business) | $225/mo (Find) | | Lead capture | $69/mo (Business) | a separate Lead Manager Subscription, Connect tier, "Talk to Sales" | | White label | $69/mo (Business) | Connect tier, "Talk to Sales" | | All of the above | $69/mo, on the pricing page | quote only | | Prices you can read | all three, on the page | Search and Find; Connect and Enterprise are "Talk to Sales" | | Free trial | 7 days, no credit card | 14 days | | Annual billing | 10% off — $270 / $421 / $745 a year | discount offered, price on request | | Locations included | 100 / 1,000 / 10,000 by plan | unlimited from $89 |

Three honest notes. Bullseye's 14-day trial is a week longer than ours. Their entry plan carries unlimited locations where ours steps up by tier, so if you have 50,000 dealers and need nothing else, that is a real advantage. And their dashboard reporting is, in their own documentation's words, "Available in all Accounts" — search volume by day, a world map shaded by search intensity, and top-ten cities and locations, all from $89 rather than from a higher tier.

For everyone else the arithmetic is blunt: the moment you want an API, lead capture or white label, Bullseye is $225 a month or a phone call, and StoreRocket is $69 with the number printed on the page. That is the same capability set for less than a third of the price, and you can start using it this afternoon without speaking to anybody.

Try StoreRocket Free for 7 Days →

#Feature-by-Feature Deep Dive

#Dealer and Distributor Management

Bullseye was built for dealer networks, and it shows. The platform includes territory management, partner portals, and dealer tier differentiation. These are useful features for large manufacturing operations with complex channel structures.

StoreRocket handles dealer networks through a different, more flexible approach. Custom fields let you create any dealer attribute you need: authorized vs. preferred, dealer tier (Gold, Silver, Bronze), product lines carried, certification level, service capabilities. Custom filters let end users narrow results by these attributes.

For companies managing complex distribution networks, our distribution strategy guide covers the operational side of making dealer locators drive real business results.

#Analytics and Reporting

StoreRocket's analytics include geographic heatmaps, search term analysis, location performance tracking, and trend analysis. These reports show where customers search, what they type, which locations receive engagement, and how search patterns change over time.

For brands that use locator data to inform business decisions, which every brand should, StoreRocket's analytics capabilities provide actionable intelligence, not just data dumps.

#Lead Capture

Both platforms offer lead capture, but the implementation differs. Bullseye includes lead management as a core enterprise feature with CRM integrations. StoreRocket builds lead capture directly into the locator widget with customizable forms and instant email notifications.

The advantage of StoreRocket's approach is that it catches the searches nobody else counts. When a visitor searches for a dealer and there is none nearby, the locator offers them a form instead of an empty map, so a gap in your network arrives as a named contact rather than a bounce. The lead is stored in the dashboard and can trigger an email notification.

#Map Provider Support

Bullseye and StoreRocket both support Google Maps and Mapbox.

Why does this matter? Google Maps is familiar and feature-rich, but it comes with significant API costs that scale with usage. Mapbox offers beautiful custom map styles, often lower pricing at scale, and a developer-friendly platform. Having the choice means you can optimize for cost, aesthetics, or both depending on your needs.

Our detailed Google Maps vs Mapbox comparison breaks down the trade-offs so you can choose the right provider for your use case.

#Widget Design and Customization

StoreRocket's widget is fully customizable, with controls for colors, fonts, layout, map markers, search behavior, result card design, and more. Every widget is fully responsive and mobile-optimized. You can see examples of what modern locators look like in our store locator examples gallery.

For brands where the locator is a visible, customer-facing touchpoint, which is every brand, the quality of the widget directly impacts user experience and conversion rates.

#API and Developer Experience

StoreRocket provides a REST API with CRUD operations for locations. API tokens with granular permissions let you integrate securely with other systems.

Bullseye publishes a REST API for teams that need to build custom integrations, automate data flows, or embed locator data into other systems.

#Pricing and Total Cost of Ownership

Here is where StoreRocket's flat, published pricing stands out.

StoreRocket pricing is simple and public:

Every plan includes the core locator, custom fields, filters, and CTAs. Analytics starts on Pro. Business adds lead capture, Google Sheets sync, and the REST API.

Bullseye pricing:

• Search costs $89/month
• Find costs $225/month
• Connect and Enterprise are quote-only
• Billing can be monthly or annual, with no long-term contract

For the full business case on locator investment, see our store locator ROI guide.

#For Dealer and Distributor Networks Specifically

Bullseye's primary pitch is to manufacturers and brands with dealer networks. If that describes your business, you might wonder whether a general-purpose locator platform can handle the specific needs of dealer management. The answer is yes.

#Dealer Tier Differentiation

With StoreRocket's custom fields and filters, you can create any tier structure your dealer program requires. Premium partners, authorized dealers, certified installers, preferred distributors, or whatever hierarchy your business uses. Each tier can have its own visual treatment in the locator: different badge colors, priority positioning in results, or unique CTAs.

#Lead Capture for Dealer Networks

When a customer submits a lead through the locator, StoreRocket captures their search query, contact details, and custom form fields in the dashboard.

#Dealer Data Management at Scale

This is where StoreRocket's Google Sheets sync becomes transformative for dealer networks. Instead of logging into a portal to update dealer information, your team manages everything in a shared Google spreadsheet. Add a new dealer, update hours, change a certification status, or deactivate a location, and the changes appear after the daily sync.

For manufacturers with regional sales teams, this means each team can manage their territory's dealers in a spreadsheet they already know how to use. No training, no portal logins, no tickets to the marketing team requesting updates.

#"Where to Buy" Pages for Manufacturers

Many manufacturers use their locator as the backbone of a where-to-buy page. StoreRocket's customizable widget creates a complete "where to buy" experience for customers searching on your site.

#For Every Industry Bullseye Targets

StoreRocket can be configured for each industry Bullseye targets.

#Building Materials

Window, door, roofing, and siding manufacturers need customers to find certified installers and authorized dealers. StoreRocket handles this with custom fields for certification types, product lines, and service areas. Filters let homeowners narrow results by product category or certification level. Lead capture collects inquiries from interested homeowners.

#Healthcare

Medical device companies, equipment suppliers, and healthcare brands need patients and facilities to find authorized distributors and service centers. StoreRocket's locator can include fields for specializations, equipment types, insurance networks, and service capabilities. For healthcare-specific SEO strategies, see our healthcare SEO guide.

#Consumer Electronics

Audio brands, tech companies, and gadget manufacturers need locators that differentiate between retailer types: premium experience centers, authorized retailers, and standard stockists. StoreRocket's tier system handles this natively. Our guide on retail customer experience covers how locators drive in-store engagement for electronics brands.

#Food and Beverage

CPG brands and beverage companies need to help consumers find where to buy their products at retail. The locator needs to handle hundreds or thousands of retail locations, often managed through distributor data feeds. StoreRocket's CSV import and Google Sheets sync make managing large, frequently changing location datasets practical. See our CPG marketing guide for the full playbook.

#Insurance

Agent and broker networks need locators that function as lead generation tools, not just directories. StoreRocket's built-in lead capture turns the locator from a passive directory into an active lead funnel. Visitors find the nearest agent and submit an inquiry in the same interaction.

#Manufacturing

This is Bullseye's core market, and it is also well-served by StoreRocket. Manufacturers with dealer networks benefit from custom fields (dealer type, product lines, territory), filters, and lead capture, managed through a familiar spreadsheet interface.

#Retail

Retail is the broadest category, and it is where StoreRocket's flexibility shines brightest. From small DTC brands with 20 stores to national chains with 5,000 locations, the same platform scales. For franchise marketing strategies specifically, our dedicated guide covers the unique challenges of multi-location retail.

#Complete Migration Guide: Bullseye to StoreRocket

Here is the migration process.

#Step 1: Export Your Data from Bullseye

Log into your Bullseye dashboard and export your locations as a CSV file. Include all fields: name, address, phone, hours, dealer tier, custom attributes, and any other data you have stored.

If Bullseye's export does not include all your custom fields, contact their support to request a complete data export. You are entitled to your data.

#Step 2: Sign Up for StoreRocket

Create a free account at storerocket.io/get-started. No credit card required, no sales call, no demo scheduling. You will have access to the full platform immediately.

#Step 3: Import Your Locations

Upload your Bullseye CSV export to StoreRocket. The column mapper automatically detects and matches your fields: name, address, city, state, zip, phone, website, hours, and any custom fields. Review the mapping, confirm, and your locations are imported.

For large datasets (1,000+ locations), the import runs in the background and you will receive a notification when it completes.

#Step 4: Set Up Google Sheets Sync (Optional but Recommended)

Connect a Google spreadsheet to keep your locations in sync going forward. This eliminates the CSV import/export cycle entirely. Update the spreadsheet, and your locator updates after the daily sync.

#Step 5: Configure Your Widget

Choose a theme, set your brand colors, configure filters, customize map markers, and set up lead capture forms. Use the live preview to see exactly how your locator will look before publishing.

#Step 6: Replace the Embed Code

Remove the Bullseye embed code from your website and replace it with the StoreRocket snippet:

 1<!-- Remove old Bullseye code -->
 2<!-- <script src="bullseye-widget.js"></script> -->
 3
 4<!-- Add StoreRocket -->
 5<div class="storerocket-store-locator"></div>
 6
 7<script src="//cdn.storerocket.io/widget.js"></script>
 8<script>
 9StoreRocket.init({
10    selector: ".storerocket-store-locator",
11    account: "YOUR_ACCOUNT_ID"
12});
13</script>

Replace YOUR_ACCOUNT_ID with the account ID shown under Widget → Install in the StoreRocket dashboard.

If your site runs on WordPress, Shopify, Squarespace, Wix, or any of the 35+ platforms StoreRocket supports, follow the platform-specific installation guide in our docs for the smoothest implementation.

#Step 7: Verify and Test

Test the locator on desktop and mobile. Search for a few locations, submit a test lead, and verify that analytics are tracking. Check that all custom fields and filters display correctly.

#Step 8: Cancel Bullseye

Once you have confirmed everything works, cancel your Bullseye subscription according to your account terms.

#What Transfers

• All location data (names, addresses, coordinates, phone, website, hours)
• Custom field data (dealer tiers, certifications, product lines)
• Your existing location coordinates (no re-geocoding needed)

#What Improves Immediately

• Modern, responsive widget design
• Geographic heatmap analytics
• Daily Google Sheets sync for ongoing management
• Lower monthly cost with no annual contract
• REST API for location data
• Dual map provider support (Google Maps + Mapbox)

#Cost of Ownership: Predictable and Published

StoreRocket's pricing is public and month-to-month:

Bullseye publishes Search at $89/month and Find at $225/month. Connect and Enterprise require a quote. Monthly and annual billing are available, with no long-term contract. Two things sit outside those numbers, both stated on their pricing page: "Google or Mapbox mapping requires a separate subscription. Purchase through Bullseye or bring your own", and "All subscriptions include up to 10,000 searches per month", with additional volume priced in tiers.

Try StoreRocket Free for 7 Days →

#Other Bullseye Alternatives Worth Considering

StoreRocket is our recommendation, but here is an honest look at the other options if you are evaluating the market.

#Storepoint

Storepoint is a lightweight store locator with clean design and simple pricing. It publishes Google Sheets sync, search analytics, heatmaps, and location-request leads. Its white label sits on the $99 plan and dashboard seats are metered at 2, 5 and 20, where StoreRocket includes both at $69.

#Locally

Locally specializes in connecting brands with retail partners and focuses on the "where to buy" use case, particularly for products with real-time inventory data. Real-time inventory is a retail-integration project priced on application. For the locator itself — search, lead capture, analytics and dealer management — StoreRocket does the whole job at $69, with the price on the page.

#Why StoreRocket Is the Strongest Alternative

StoreRocket combines modern design and published pricing with analytics from Pro. Business adds lead capture, daily Google Sheets sync, and the REST API. For a broader market overview, see our best store locator software 2026 guide.

#Frequently Asked Questions

#Is StoreRocket a good replacement for Bullseye's dealer locator features?

Yes. StoreRocket handles dealer and distributor networks through custom fields, filters, and lead capture. You can create dealer tier structures, display dealer-specific attributes such as certifications and product lines, and let visitors filter the network by those attributes.

#How does StoreRocket pricing compare to Bullseye?

StoreRocket pricing starts at $25/month for 100 locations, $39/month for 1,000, and $69/month for 10,000 locations, with no setup fees. Bullseye publishes Search at $89/month and Find at $225/month; Connect and Enterprise are quote-only. Bullseye offers monthly or annual billing with no long-term contract.

#Can I migrate my locations from Bullseye to StoreRocket?

Yes. Export your locations from Bullseye as a CSV file, then upload it to StoreRocket. The column mapper automatically detects your fields and matches them to StoreRocket's data structure. Custom fields, dealer attributes, and location data transfer through the CSV import.

#Does StoreRocket work with our existing CRM?

StoreRocket's REST API lets external systems read and manage location data. Lead notification emails provide the information your team needs without a formal integration.

#Is StoreRocket suitable for enterprise-scale networks with thousands of locations?

Yes. Google Sheets sync and CSV import support thousands of locations, and the widget uses clustering for dense location networks.

#Can I use StoreRocket for a "where to buy" page?

The widget embeds directly on a "Where to Buy" page and helps visitors find the nearest retailer or dealer.

#How long does it take to set up StoreRocket compared to Bullseye?

StoreRocket setup covers importing locations via CSV or Google Sheets, customizing the widget, and adding the embed code. Bullseye offers a 14-day trial and asks customers to contact sales for higher plans.

#What happens if I want to cancel StoreRocket?

Since StoreRocket billing is month-to-month, you can cancel at any time. No cancellation fees, no contract penalties, no retention calls. Export your data, remove the embed code, and your account closes at the end of the billing cycle.

#Does StoreRocket support multiple languages for international dealer networks?

Yes. StoreRocket supports localized locator experiences for international audiences. You can configure search labels, result text, and CTA buttons in any language. For manufacturers with global dealer networks spanning multiple countries and languages, this is essential.

#Can I display different information based on dealer type or tier?

Yes. Custom fields and conditional display logic let you show different CTAs, descriptions, badges, and information based on any dealer attribute. Premium dealers can feature a "Schedule a Demo" button while standard retailers show a "Get Directions" link. Certified installers can display their certification badge. The display logic is flexible and does not require custom development.

#The Bottom Line

StoreRocket is a strong Bullseye alternative. Whether you are a manufacturer managing a dealer network of 200, a CPG brand with 2,000 retail locations, or an enterprise with 10,000 points of sale, StoreRocket provides the locator features covered in this comparison without annual contracts.

The comparison is straightforward:

• Transparent pricing from $25/month
• Month-to-month billing
• Google Sheets sync for StoreRocket data management

If you want to increase foot traffic to your dealers and retail locations, the locator platform you choose matters. It is the last mile between a customer searching for your product and walking through a dealer's door.

Try StoreRocket Free for 7 Days →

Start a free trial today. Import your Bullseye data, customize your widget, and see how StoreRocket fits your dealer network. No credit card required, no sales call, no commitment.

Switching from Bullseye or any other locator platform? Contact us and we will help you migrate smoothly.