Stay with Bullseye if you run an enterprise dealer programme that needs territory management, partner portals and a sales team to scope a quote-based plan, or if your network is very large and you want unlimited locations on every plan. Switch to StoreRocket if you want the REST API, lead capture and white label on self-serve plans, and a locator your team runs from a dashboard or a Google Sheet without a sales call. The deciding difference is how you buy those features: Bullseye's API starts on its $225 Find plan, with lead capture and white label on its sales-led Connect tier, while StoreRocket publishes its plans on its pricing page, with a free trial and no sales call.
Store locators are the only thing StoreRocket makes, and we have been building them since 2018. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, so your team only keeps the dealer list current. We make StoreRocket, so weigh our view with that in mind.
The short answer
Stay with Bullseye when
- Your dealer programme needs territory management and partner portals.
- Your network is very large: Bullseye’s plans carry unlimited locations (check StoreRocket’s plan limits on its pricing page).
- You want a sales team to scope an enterprise plan and its lead management for you.
Choose StoreRocket when
- You want the REST API, lead capture and white label without a quote or a sales call.
- Your team updates dealers in a dashboard or a Google Sheet that syncs once a day.
- You want dealer tiers, certifications and product lines as filters visitors can use.
- You would rather sign up and start than book a sales call.
Only a few locations and no budget? You may not need Bullseye or StoreRocket. A free embedded map with a pin for each location is fine when the list is short, rarely changes and visitors only need to see where you are. Our guide to free store locator options compares them.
StoreRocket vs Bullseye: The Full Comparison
Both platforms do the core job. The difference is what each capability costs, and whether you can find that out without a sales call.
| What you want | StoreRocket | Bullseye Locations |
|---|---|---|
| Locations included | Plans sized by location count | unlimited from $89 |
| Free trial | Yes, no credit card | 14 days |
| Annual billing | Yes, monthly or yearly | discount offered, price on request |
| A locator on your site | Every plan, your own Google or Mapbox key after the trial | $89/mo (Search), plus a separate Google or Mapbox subscription |
| Searches per month | no limit on any plan | up to 10,000, more priced in tiers |
| Search reporting | Yes, depends on the plan: a map of where people searched, search terms, per-location clicks | from $89/mo — searches per day, a country-shaded world map, top 10 cities and locations |
| A REST API | Yes, depends on the plan | $225/mo (Find) |
| Lead capture | Yes, depends on the plan | a separate Lead Manager Subscription, Connect tier, "Talk to Sales" |
| White label | Yes, depends on the plan | Connect tier, "Talk to Sales" |
| Prices you can read | every plan, on StoreRocket's current plans | Search and Find; Connect and Enterprise are "Talk to Sales" |
Two honest notes. Bullseye's free trial runs 14 days. Their entry plan carries unlimited locations where StoreRocket's plans are sized by location count, so if you have 50,000 dealers and need nothing else, that is a real advantage.
For everyone else the question is how you buy: the moment you want an API, lead capture or white label, Bullseye is $225 a month or a sales call, and StoreRocket is a self-serve plan with its price printed on the pricing page. You can start without speaking to anybody: create your locator and import your dealer list during the free trial.
What Is Bullseye Locations?
Bullseye Locations is a dealer locator and store locator platform whose software was first developed in 1998 and has been offered as a hosted service since 2005. The company positions itself as an enterprise solution for manufacturers, distributors, and brands that need to help customers find authorized dealers, retailers, or service providers.
Over the past two decades, Bullseye has built its reputation on serving large manufacturing and distribution networks. The platform offers dealer locator widgets, territory management, lead management, partner portals, and analytics.
Bullseye publishes Search at $89/month and Find at $225/month, with a 14-day free trial. Connect and Enterprise require sales contact.
Bullseye's Target Industries
Bullseye has carved out a niche in industries where manufacturer-to-dealer relationships are central to the business model. Understanding where they focus helps you evaluate whether they are the right fit or whether a more flexible platform serves you better.
Building Materials: Bullseye targets manufacturers of windows, doors, roofing, siding, and other building products that sell through distributor networks. These companies need customers to find certified installers and authorized dealers by territory.
Manufacturing: This is Bullseye's core market. Industrial equipment manufacturers, parts suppliers, and OEMs with dealer networks that span regions or countries. The platform's territory management features were built with this use case in mind.
Healthcare: Medical device companies, healthcare equipment suppliers, and pharmaceutical brands that need patients or facilities to find authorized distributors or service centers. Bullseye publishes content around medical equipment marketing to attract this segment.
Insurance: Agents and broker networks that need a locator to help consumers find local representatives. This is a less common use case for store locators but aligns with Bullseye's lead management features.
Food and Beverage: CPG brands and beverage companies that sell through retail channels and want to help consumers find where to buy their products. For a deeper look at this use case, see our guide on CPG marketing and distribution strategy.
Consumer Electronics: Audio, tech, and gadget brands with authorized retailer networks. These companies need locators that can differentiate between premium dealers, standard retailers, and online-only sellers.
Retail: The broadest category, covering any brand that sells through physical retail locations.
StoreRocket can be set up for each of these industries on the same published plans. How it handles each one is further down this page.
Feature-by-Feature Deep Dive
Dealer and Distributor Management
Bullseye was built for dealer networks, and it shows. The platform includes territory management, partner portals, and dealer tier differentiation. These are useful features for large manufacturing operations with complex channel structures.
StoreRocket handles dealer networks through a different approach. Custom fields let you create any dealer attribute you need: authorized vs. preferred, dealer tier (Gold, Silver, Bronze), product lines carried, certification level, service capabilities. Custom filters let end users narrow results by these attributes.
For companies managing complex distribution networks, our distribution strategy guide covers the operational side of making dealer locators drive real business results.
Analytics and Reporting
StoreRocket's analytics, which depend on the plan, record locator views, a map of the places people searched, the words they typed, the searches that found nothing nearby, and clicks per location, for the date range you pick. Searches with nothing nearby point to where your dealer coverage is thin.
For more on putting locator data to use, see our guide to retail analytics.
Lead Capture
Both platforms offer lead capture, but they sell it differently. Bullseye's is a separate Lead Manager subscription on its Connect tier, priced through sales. StoreRocket builds lead capture into the locator, depending on the plan: a form that appears when a search finds no location nearby.
When a visitor searches for a dealer and there is none nearby, the locator can ask for their email instead of showing an empty map. The lead lands in your dashboard, and your team can also get an email for each new lead. It gives a search your network does not yet cover a next step.
Map Provider Support
Bullseye and StoreRocket both support Google Maps and Mapbox.
Why does this matter? Google Maps is familiar and feature-rich, but it comes with significant API costs that scale with usage. Mapbox offers its own map styles, prices differently, and has a developer-friendly platform. Having the choice means you can optimize for cost, aesthetics, or both depending on your needs.
Our detailed Google Maps vs Mapbox comparison breaks down the trade-offs so you can choose the right provider for your use case.
Widget Design and Customization
In StoreRocket you choose the locator style, brand colour, font, button text and every word it shows, use your own marker image, set the search distance and filters, and add custom CSS. The layout adapts from a desktop map to a phone. You can see examples of what modern locators look like in our store locator examples gallery.
The locator is often the page a customer uses right before visiting a dealer, so it should look like your brand.
API and Developer Experience
Bullseye publishes a REST API for teams that need to build custom integrations, automate data flows, or embed locator data into other systems. It starts on the $225 Find plan.
StoreRocket's REST API, which depends on the plan, lets your own software create, update and delete locations, including hours, filters, custom fields, buttons and markers, and read leads.
Pricing and Total Cost of Ownership
StoreRocket publishes every plan: they are sized by location count, and the prices are on the pricing page, with no setup fee. Every plan includes the core locator, custom fields, filters, buttons and team access. Analytics, lead capture, Google Sheets sync, white label and the REST API depend on the plan.
Bullseye pricing:
- Search costs $89/month
- Find costs $225/month
- Connect and Enterprise are quote-only
- Billing can be monthly or annual, with no long-term contract
Set side by side, the REST API alone is $225 a month on Bullseye, and lead capture and white label need a sales call. On StoreRocket all three are on self-serve plans with the price on the page. For the full business case on locator investment, see our store locator ROI guide.
For Dealer and Distributor Networks Specifically
Bullseye's primary pitch is to manufacturers and brands with dealer networks. If that describes your business, you might wonder whether a general-purpose locator platform can handle the specific needs of dealer management. The answer is yes.
Dealer Tier Differentiation
With StoreRocket's custom fields and filters, you can create any tier structure your dealer program requires. Premium partners, authorized dealers, certified installers, preferred distributors, or whatever hierarchy your business uses. Depending on the plan, location types sort dealers by tier and, with priority sorting switched on, list your premium partners first. Buttons can differ by dealer too, so a premium partner can carry a "Book a demo" button that a standard retailer does not.
Lead Capture for Dealer Networks
When a visitor searches an area with no dealer nearby, StoreRocket's lead form (plan-dependent) can appear in place of an empty result. The visitor leaves their email, the lead lands in your dashboard, and your team can also get an email for each new lead.
Dealer Data Management at Scale
This is where StoreRocket's Google Sheets sync (plan-dependent) helps dealer networks most. Instead of logging into a portal to update dealer information, your team manages everything in a shared Google spreadsheet. Add a new dealer, update hours, change a certification status, or remove a location, and the changes appear after the daily sync, or on demand when someone runs Sync from Sheets.
For manufacturers with regional sales teams, each team can update their region's dealers in a spreadsheet they already know how to use, without a portal login or a ticket to the marketing team.
"Where to Buy" Pages for Manufacturers
Many manufacturers use their locator as the backbone of a where-to-buy page. StoreRocket's customizable widget creates a complete "where to buy" experience for customers searching on your site.
For Every Industry Bullseye Targets
StoreRocket can be configured for each industry Bullseye targets.
Building Materials
Window, door, roofing, and siding manufacturers need customers to find certified installers and authorized dealers. StoreRocket handles this with custom fields for certification types, product lines, and service areas. Filters let homeowners narrow results by product category or certification level. When a search finds no installer nearby, the lead form (plan-dependent) can take the homeowner's email.
Healthcare
Medical device companies, equipment suppliers, and healthcare brands need patients and facilities to find authorized distributors and service centers. StoreRocket's locator can include fields for specializations, equipment types, insurance networks, and service capabilities. For healthcare-specific SEO strategies, see our healthcare SEO guide.
Consumer Electronics
Audio brands, tech companies, and gadget manufacturers need locators that differentiate between retailer types: premium experience centers, authorized retailers, and standard stockists. Location types and filters handle this. Our guide on retail customer experience covers how locators drive in-store engagement for electronics brands.
Food and Beverage
CPG brands and beverage companies need to help consumers find where to buy their products at retail. The locator needs to handle hundreds or thousands of retail locations, often managed through distributor data feeds. StoreRocket's CSV import and Google Sheets sync make managing large, frequently changing location datasets practical. See our CPG marketing guide for the full playbook.
Insurance
Agent and broker networks need visitors to find a local representative and get in touch. StoreRocket shows each agent's phone, email and website, with phone and email tappable in the location's details, and buttons can link to a booking or quote page you already use. When a search finds no agent nearby, the lead form (plan-dependent) can take the visitor's email so your team can follow up.
Manufacturing
This is Bullseye's core market, and it is also well-served by StoreRocket. Manufacturers with dealer networks benefit from custom fields (dealer type, product lines, region), filters, and lead capture for searches with no dealer nearby, managed through a familiar spreadsheet.
Retail
Retail is the broadest category, and it is where StoreRocket's flexibility shines brightest. From small DTC brands with 20 stores to national chains with 5,000 locations, the same platform scales. For franchise marketing strategies specifically, our dedicated guide covers the unique challenges of multi-location retail.
Complete Migration Guide: Bullseye to StoreRocket
Here is the migration process.
Step 1: Export Your Data from Bullseye
Log into your Bullseye dashboard and export your locations as a CSV file. Include all fields: name, address, phone, hours, dealer tier, custom attributes, and any other data you have stored.
If Bullseye's export does not include all your custom fields, contact their support to request a complete data export. You are entitled to your data.
Step 2: Sign Up for StoreRocket
Create a free account at storerocket.io/get-started. No credit card required, no sales call, no demo scheduling. Start with a free trial, no credit card needed.
Step 3: Import Your Locations
Upload your Bullseye CSV export to StoreRocket. It matches the columns it recognises, such as name, address, city, state, zip, phone, website and hours, and asks about the rest, including your custom fields. Before anything goes live, the import shows what will change, and you choose to add the rows or replace the current list. Rows that already have latitude and longitude keep them.
Step 4: Set Up Google Sheets Sync (Optional but Recommended)
After importing your locations, open Google Sheets Sync in StoreRocket and create a new linked spreadsheet. StoreRocket exports your locations to it. Edit that sheet using its template columns, then run Sync from Sheets or enable automatic daily sync. Continuous sync uses the spreadsheet created by StoreRocket. See the Google Sheets setup guide.
Step 5: Configure Your Widget
Open Widget Studio and choose a style, set your brand colors, configure filters, customize map markers, and, where your plan includes it, switch on the lead form that appears when a search finds no nearby dealer. The live preview shows the result, and nothing changes on your site until you save.
Step 6: Replace the Embed Code
Remove the Bullseye embed code from your website and replace it with the StoreRocket embed code. Copy the embed code shown on your StoreRocket Install page. It already carries your account ID, so paste it exactly as copied.
On Shopify, skip the embed code: install StoreRocket from the Shopify App Store and the app creates the locator page for you. On WordPress, Squarespace, Wix or any other site that accepts an HTML block, follow the platform-specific installation guide in our docs for the smoothest implementation.
Step 7: Verify and Test
Test the locator on desktop and mobile. Search for a few locations, search an area with no dealer nearby and submit a test lead, and verify that analytics are tracking. Check that all custom fields and filters display correctly.
Step 8: Cancel Bullseye
Once you have confirmed everything works, cancel your Bullseye subscription according to your account terms.
What Transfers
- All location data (names, addresses, coordinates, phone, website, hours)
- Custom field data (dealer tiers, certifications, product lines)
- Your existing location coordinates (no re-geocoding needed)
What Changes After the Switch
- The REST API, lead capture and white label are on self-serve, published plans, not a $225 plan or a sales call
- No monthly search limit on any plan, where Bullseye's plans count searches
Cost of Ownership: Predictable and Published
StoreRocket's pricing is public and month-to-month: plans are sized by the number of locations, you pay monthly or yearly, and the current prices are on the pricing page.
Bullseye publishes Search at $89/month and Find at $225/month. Connect and Enterprise require a quote. Monthly and annual billing are available, with no long-term contract. Both products need a Google or Mapbox map account once you are live: Bullseye sells one or lets you bring your own, and StoreRocket subscribers connect their own key after the trial. The real difference is the meter: Bullseye's pricing page says "All subscriptions include up to 10,000 searches per month", with additional volume priced in tiers. StoreRocket puts no limit on searches, on any plan.
Other Bullseye Alternatives Worth Considering
StoreRocket is our recommendation, but here is an honest look at the other options if you are evaluating the market.
Storepoint
Storepoint is a lightweight store locator with clean design and simple pricing. It publishes Google Sheets sync, search analytics, heatmaps, and location-request leads. Its white label sits on the $99 plan and dashboard seats are metered at 2, 5 and 20; on StoreRocket white label depends on the plan, and teammates come with any plan.
Locally
Locally specializes in connecting brands with retail partners and focuses on the "where to buy" use case, particularly for products with real-time inventory data. Real-time inventory is a retail-integration project priced on application. If live product availability is what you need, Locally fits that job better. For the locator itself, with search, lead capture, analytics and dealer filters, StoreRocket's plans have their prices on the page.
Why StoreRocket Is the Strongest Alternative
StoreRocket combines a locator you style yourself and published pricing; analytics, lead capture, daily Google Sheets sync and the REST API depend on the plan. For a broader market overview, see our best store locator software 2026 guide.
Frequently Asked Questions
Which costs less to run over time, Bullseye or StoreRocket?
StoreRocket's current prices are on its pricing page. Bullseye starts at $89 plus a separate Google or Mapbox subscription, and its API is on the $225 Find plan. Compare the plan on each that includes the features you need. Both are hosted, so neither leaves you maintaining locator code. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, and store locators are all StoreRocket makes. Your running cost is the plan plus, after the trial, your own Google Maps or Mapbox account, which you pay directly. StoreRocket puts no limit on searches on any plan, where Bullseye's subscriptions include up to 10,000 searches a month with more priced in tiers. If you need territory management or partner portals, compare Bullseye's quote with that in mind.
Is StoreRocket a good replacement for Bullseye's dealer locator features?
For the locator, yes. StoreRocket handles dealer and distributor networks through custom fields, filters, location types, and lead capture for searches with no dealer nearby. You can create dealer tier structures, display dealer-specific attributes such as certifications and product lines, and let visitors filter the network by those attributes.
How does StoreRocket pricing compare to Bullseye?
StoreRocket's current prices are on its pricing page, with plans sized by location count and no setup fees. Bullseye publishes Search at $89/month and Find at $225/month; Connect and Enterprise are quote-only, and both companies bill monthly or annually with no long-term contract. The gap opens when you need more than a map: Bullseye's API starts at $225 and its lead capture and white label need a sales call, while StoreRocket offers all three on self-serve plans. Compare the plan on each that includes the features you need.
Can I migrate my locations from Bullseye to StoreRocket?
Yes. Export your locations from Bullseye as a CSV file, then upload it to StoreRocket. StoreRocket matches the columns it recognises, asks about the rest, and shows what will change before you publish. Custom fields, dealer attributes, and location data transfer through the CSV import.
Does StoreRocket work with our existing CRM?
Leads land in your StoreRocket dashboard, and your team can also get an email for each new lead, so they can log them in whatever CRM you use. Depending on the plan, the REST API lets the system that owns your dealer list create, update and remove locations, and read leads, so the locator stays in step with it.
Is StoreRocket suitable for enterprise-scale networks with thousands of locations?
Yes. Plans are sized by the number of locations; see current plans. Google Sheets sync and CSV import handle thousands of locations, and nearby pins can group into clusters for dense networks.
Can I use StoreRocket for a "where to buy" page?
The widget embeds directly on a "Where to Buy" page and helps visitors find the nearest retailer or dealer.
How long does it take to set up StoreRocket compared to Bullseye?
It depends mostly on how much styling and testing you want to do. You sign up without a sales call, import your dealers from a CSV or Google Sheet, match the widget to your brand, and paste one embed code. Bullseye's higher plans start with a sales conversation; every StoreRocket plan starts with a signup.
What happens if I want to cancel StoreRocket?
StoreRocket billing is month-to-month or yearly, with no long-term contract on monthly billing. You can download your locations as a CSV file at any time, then remove the embed code from your site.
Does StoreRocket support multiple languages for international dealer networks?
Yes. You can edit every word the locator shows on any plan, so its labels and buttons can read in your visitors' language. Showing the locator's built-in text in each visitor's own language, from StoreRocket's catalogue of languages, depends on the plan (see pricing). Your dealer details show as you enter them.
Can I display different information based on dealer type or tier?
Yes. Custom fields carry any dealer attribute, such as certifications, product lines or service area, and show on that dealer's card, and filters let visitors narrow the network by them. Buttons are set per dealer, so a premium dealer can feature a "Schedule a Demo" button while a standard retailer shows only directions. Depending on the plan, location types also group dealers, such as "Certified installer", and with priority sorting on, list that type first. None of it needs custom development.
The Bottom Line
Bullseye fits a buyer who wants unlimited locations on the entry plan and a sales team to scope the rest.
Choose StoreRocket if you are a manufacturer, distributor or brand that wants the API, lead capture and white label without a sales call. Whether you run a dealer network of 200, a CPG brand with 2,000 retail locations, or an enterprise with 10,000 points of sale, StoreRocket covers the locator itself on plans you can read before you sign up.
The comparison is straightforward:
- Published pricing, with the API, lead capture and white label on self-serve plans
- No search meter: Bullseye includes up to 10,000 searches a month, StoreRocket has no limit
- Google Sheets sync so your team updates dealers in a spreadsheet they already use
If you want to increase foot traffic to your dealers and retail locations, the locator platform you choose matters. It is the last mile between a customer searching for your product and walking through a dealer's door.
Import your Bullseye data, customize your widget, and see how StoreRocket fits your dealer network. Start with a free trial, no credit card needed, no sales call, no commitment.
Switching from Bullseye or any other locator platform? Contact us and we will help you migrate smoothly.
Related: What is a store locator? | Best dealer locator software | Best store locator software 2026 | HVAC dealer locator | Equipment dealer locator | Store locator ROI