Dealer locator software lets customers find the dealers and distributors who sell your products. For most manufacturers, StoreRocket fits: your team keeps the dealer list in the dashboard, a spreadsheet or a Google Sheet, and customers search, filter by dealer tier or product line, and see the nearest dealers first.
If you need territory management or leads routed to individual dealers, look at MetaLocator or Bullseye Locations, which list those features. A few dealers that rarely change may need nothing more than a free map. We make StoreRocket, so weigh our view with that in mind.
This guide compares dealer locator options for manufacturers, wholesalers, and brands with distribution networks.
The short answer
Choose another tool on this list when
- You assign dealers to territories and need the locator to manage them: MetaLocator lists territory management.
- Each enquiry must be routed to a specific dealer: Bullseye Locations lists lead routing.
- You need multi-level dealer hierarchies and an enterprise contract.
- A developer will build and own a custom locator wired into your ERP.
Choose StoreRocket when
- Your dealer list lives in a spreadsheet that sales, marketing and operations all edit.
- Customers need to filter dealers by tier, product line or service.
- You want to see where people searched and where they found no dealer nearby, which depends on the plan.
- The people who update dealers aren’t developers, and you’d rather not maintain the locator yourself.
Only a few dealers and no budget? You may not need a dealer locator at all. A free embedded map with a pin for each dealer is fine when the list is short, rarely changes and customers only need to see where your dealers are. Our guide to free store locator options compares them.
StoreRocket maintains the hosted locator and delivers updates through the embed already on your site. Store locators are all StoreRocket makes. To try it with your own dealer list, create your locator.
What Makes Dealer Locators Different
A dealer locator isn't just a store locator with a different name. Manufacturers have unique requirements:
Dealer Network Complexity
- Multiple dealer tiers (authorized, premium, certified)
- Different product lines per dealer
- Territory assignments
- Certification status
Data Management at Scale
- Hundreds or thousands of dealers
- Frequent changes (new dealers, closures, updates)
- Multiple people managing data
- Integration with ERP/CRM systems
Brand Protection
- Only show authorized dealers
- Highlight premium partners
- Control how your brand appears
Lead Generation
- Know who's looking for dealers
- Capture contact information
- Route leads to nearest dealer
Related: What is a store locator? | Dealer locator for manufacturers | HVAC dealer locator | Equipment dealer locator | Auto dealer locator | Best store locator software | Product locator vs store locator | Best product locator software
Top Dealer Locator Software in 2026
#1: StoreRocket ⭐ Best Overall
Why manufacturers choose StoreRocket:
StoreRocket includes features specifically valuable for dealer networks.
Key Features:
- Google Sheets sync (depends on the plan): Manage thousands of dealers in a spreadsheet
- Filters and tiers: "Authorized Dealer," "Premium Partner," product lines
- Lead capture (depends on the plan): When a search finds no dealer nearby, ask the visitor for their email
- Heatmap analytics (depends on the plan): See where people searched, and which searches found no dealer nearby
- REST API (depends on the plan): Custom integrations with ERP systems
- Dual maps: Google Maps + Mapbox options
Pros:
- ✅ Scales to thousands of locations
- ✅ Daily spreadsheet sync
- ✅ Analytics that show searches with no dealer nearby
- ✅ Lead capture
- ✅ Modern interface
- ✅ Clear pricing
Also worth knowing:
- Published pricing rather than an enterprise quote, with a free trial and no sales call
Pricing: see StoreRocket's current plans. Plans are sized by the number of locations.
Best For: Manufacturers wanting modern dealer locator functionality.
#2: MetaLocator
What it is: Enterprise-focused dealer/location management.
Key Features:
- Multi-tier dealer hierarchies
- Territory management
- Enterprise integrations
Pros:
- ✅ Complex hierarchy support
- ✅ Territory features
Pricing: From $19/month (Essential, Growth, and Scale; Enterprise is quote-only)
Best For: Businesses with very complex hierarchy requirements.
Where StoreRocket differs: their heat maps sit on Enterprise, which is priced by phone, while StoreRocket's heatmap is on a published plan (current plans). MetaLocator's Essential, Growth and Scale plans meter visits (5,000, 25,000 then 50,000 a month), and StoreRocket puts no limit on views or searches.
#3: Storepoint
What it is: Store locator SaaS that works for dealers.
Key Features:
- Quick setup
- Search and filters
- CSV import
- Google Sheets sync from Pro
- Analytics dashboard from the $49 Pro plan; APIs on every plan
- Search heatmaps and location-request leads
Pros:
- ✅ Easy to use
- ✅ Reasonable pricing
Pricing: Starting at $25/month
#4: Bullseye Locations
What it is: Enterprise dealer locator platform.
Key Features:
- Dealer management
- Lead routing
- Enterprise features
Pros:
- ✅ Enterprise-focused
- ✅ Lead routing
Pricing: Search starts at $89/month; monthly and annual billing are available
#5: Build Your Own
What it is: Custom development with mapping APIs.
Pros:
- ✅ Complete control
- ✅ Custom integrations
Cons:
- ❌ Ongoing maintenance
Best For: Companies with very specific requirements and development resources.
Feature Comparison for Manufacturers
| Feature | StoreRocket | MetaLocator | Storepoint |
|---|---|---|---|
| Price/mo | Current plans | $19+ | $25+ |
| Google Sheets sync | ✅ Depends on the plan | Google Drive | ✅ Pro+ |
| Lead capture | ✅ Depends on the plan | ✅ | Location requests |
| Heatmap analytics | ✅ Depends on the plan | ✅ | ✅ |
| Dealer tiers | ✅ Filters | ✅ | Filters |
| API access | ✅ Depends on the plan | ✅ | ✅ |
What StoreRocket Brings to Dealer Networks
1. Google Sheets Sync
Storepoint and MetaLocator also sync from a spreadsheet; on StoreRocket it depends on the plan.
Most manufacturers manage dealer data in spreadsheets, often shared across sales, marketing, and operations.
Without a sync:
- Someone updates the spreadsheet
- Someone else exports to CSV
- Someone imports to the dealer locator
- Changes wait until someone has time
With StoreRocket:
- Update the spreadsheet
- Dealer locator updates once a day, or when you click sync
- No manual re-importing
Google Sheets sync depends on the plan; see pricing.
2. Heatmap Analytics Reveal Coverage Gaps
Where are people searching for your dealers? Where aren't there enough?
StoreRocket's analytics show:
- A map of the places people searched
- The searches that found no dealer nearby
- The words people typed
This data can guide dealer recruitment. "We need more dealers in Phoenix, searches are high but coverage is low."
3. Lead Capture
When a search finds no dealer nearby, StoreRocket's locator can ask the visitor for their email instead of showing an empty list:
- The lead lands in your dashboard
- Your team gets an email for each new lead (on by default)
- Leads can also be read through the REST API
You decide who follows up. Lead capture depends on the plan.
4. Dealer Tiers via Filters
Create filter groups for dealer classifications:
- Certification level: Authorized, Certified, Premium
- Product lines: Product A, Product B, Full catalog
- Services: Sales, Service, Parts
- Visits: Walk-in, By appointment
Customers filter to find exactly the right dealer.
Dealer Locator Use Cases
Consumer Goods Manufacturers
Need: Help end consumers find retail partners selling your products.
StoreRocket solution:
- List all retail partners
- Filter by product line availability
- Capture leads where no partner is nearby
- Search maps show where to expand distribution
Industrial Equipment
Need: Connect businesses with authorized service dealers.
StoreRocket solution:
- Filter by certification level
- Show service capabilities
- Capture leads from areas with no dealer yet
Automotive Aftermarket
Need: Parts buyers find installers or distributors.
StoreRocket solution:
- Dealer vs installer differentiation
- Filter by product specialty
- Installer certification tiers
Food & Beverage
Need: Consumers find where to buy your products locally.
StoreRocket solution:
- Grocery, convenience, specialty filters
- A filter or custom field for which products each retailer carries, kept current by import, Google Sheet or API
- Regional availability
Implementation Guide
Step 1: Prepare Your Dealer Data
Create a spreadsheet with:
- Dealer name
- Address (full address for geocoding)
- Contact information (phone, email, website)
- Dealer tier/status
- Product lines carried
- Services offered
Step 2: Sign Up for StoreRocket
Create your account with a free trial, no credit card needed.
Step 3: Import or Sync
Option A: Google Sheets Sync (Recommended)
- Open Google Sheets Sync in StoreRocket and create a new linked spreadsheet
- StoreRocket exports your current dealers and emails you the spreadsheet link
- Edit the linked spreadsheet using its template columns
- Enable automatic daily sync, or click Sync from Sheets after editing
For an existing dealer spreadsheet, first import a CSV or Excel export using Option B below. Continuous sync uses the spreadsheet created by StoreRocket. See the Google Sheets setup guide.
Option B: CSV Import
- Locations > Import
- Upload your file (CSV, TSV, TXT, XLS or XLSX)
- Map columns
- Review what will change, then publish
Step 4: Create Filters
- Go to Filters
- Create filter groups (Dealer Type, Product Lines, Services)
- Create filter options within each group
- Assign filters to dealers (bulk edit available)
Step 5: Customize the Widget
- Choose a theme
- Set brand colors
- Upload your own marker image
- Configure default search radius
Step 6: Set Up Lead Capture
Turn on the lead form in your locator settings (it depends on the plan). It appears when a search finds no dealer nearby and asks for the visitor's email. Leads land in the dashboard, and each teammate gets an email for new leads unless they switch that notification off.
Step 7: Embed on Your Website
Add the locator to your "Find a Dealer" page. Copy the embed code shown on your StoreRocket Install page. It already carries your account ID, so paste it exactly as copied.
Step 8: Train Your Team
- Show how to update the Google Sheet
- Explain that changes sync once a day, or when someone clicks sync
- Set up analytics review cadence
Frequently Asked Questions
Which costs less to run over time, another dealer locator or StoreRocket?
It depends on what you would otherwise run. Enterprise tools are often quoted, and some meter visits by tier. A custom build has no licence fee but needs a developer, hosting and a map provider bill for as long as it runs. StoreRocket is a published monthly or yearly plan (see pricing) with no limit on views or searches; after the trial you connect your own Google Maps or Mapbox key and pay that provider directly. StoreRocket maintains the hosted locator, so the upkeep is ours.
How many dealers can the software handle?
Plans are sized by the number of locations; see current plans.
Can customers filter dealers by region?
Use filters to label dealers by region, then let customers filter by region.
Can we integrate with our ERP/CRM?
Yes, through the REST API, which depends on the plan. It lets your own software create, update and delete locations, including hours, filters and custom fields, and read leads.
What about dealer leads?
When a search finds no dealer nearby, the locator can ask the visitor for their email. The lead lands in your dashboard and your team gets an email for each new lead. Lead capture depends on the plan.
Can we white-label the solution?
You can match the locator to your brand: style, colours, fonts, markers, every word it shows and your own CSS. A small Powered by StoreRocket credit shows unless your plan includes white label; see pricing.
Start Helping Customers Find Dealers
Import your dealers, check the search on your own website and see where people look for them.
- ✅ Import your dealers
- ✅ See heatmaps of search demand
- ✅ Capture leads
- ✅ No credit card required
Have complex dealer network requirements? Talk to our team about your specific needs.