Stay with Grappos if you need shoppers to see which stores carry a specific product, built from retailer and distributor data, or you want a managed service whose team handles your locator data for you. StoreRocket is a store locator built from the location list you keep, not a live inventory or product feed, so it fits when you can tag retailers by the product lines they carry. Switch to StoreRocket if that is enough and you want to run the locator yourself at a published price. The deciding difference is cost and control: Grappos starts at $300/month behind a demo request, and StoreRocket publishes its plans on its pricing page, with a free trial and no sales call.
Store locators are the only thing StoreRocket makes, and we have been building them since 2018. StoreRocket maintains the hosted locator and delivers updates through the embed already on your site, so your team only keeps the retailer list current. We make StoreRocket, so weigh our view with that in mind.
The short answer
Stay with Grappos when
- Shoppers need to see which stores carry a specific product, built from retailer and distributor data.
- You want a managed service whose team handles data updates and configuration for you.
- Buy Online Plus, showing online purchase options beside physical stores, is central to your page.
Choose StoreRocket when
- Your retailer list lives in a spreadsheet and you can tag each retailer by the product lines it carries.
- Your team would rather change the list itself, by import, Google Sheets sync or the REST API.
- You want to see what shoppers searched for and which searches found no retailer nearby.
- You want a published price and a free trial you start without a demo.
Only a few retailers and no budget? You may not need Grappos or StoreRocket. A free embedded map with a pin for each location is fine when the list is short, rarely changes and visitors only need to see where you are. Our guide to free store locator options compares them.
StoreRocket vs Grappos: Full Comparison
Both put the stores that carry your products on a map. The difference is who keeps the list current, how you see the price, and whether you can start today.
| What you want | StoreRocket | Grappos |
|---|---|---|
| See the price before you talk to anyone | yes, on the pricing page | "starting at just $300/month" |
| Start without booking a demo | sign up, import, embed | "Get a Demo" or "Request a Quote" |
| Try it free | free trial, no credit card | 30 days, after a demo request |
| A locator with search analytics and a map of where people searched | yes, depends on the plan | inside a quote that starts at $300 |
| Lead capture, Sheets sync, REST API, white label | yes, depends on the plan | inside a quote that starts at $300 |
| Google Maps or Mapbox | every plan | Mapbox |
| Locations included | plans sized by location count, published | set in the quote |
| Who updates the retailer list | your team, in the dashboard, a Sheet or the API | Grappos's managed service |
Two things in Grappos's favour, said plainly. Buy Online Plus is a genuinely nice piece of packaging for a beverage brand. And on terms they are as flexible as we are: their own switching guide promises "flexible monthly pricing, no long-term commitments" and no "hidden onboarding fees". StoreRocket sends shoppers to online retailers with per-location buttons and links, on every plan.
The number that decides it: Grappos starts at $300 a month and the rest arrives by quote. StoreRocket's plans are printed on its pricing page. If a locator built from your own retailer list fits, create your locator and import that list during the free trial.
What is Grappos?
Grappos is a managed product locator platform that helps brands show customers where to find their products in stores. Founded with a sharp focus on the wine, spirits, and beverage industry, Grappos has built a reputation among alcohol and CPG brands looking for a hands-off approach to store location management.
Key Grappos Features
- Product locator widget for "where to buy" pages
- SearchTracker analytics for monitoring demand by region
- Buy Online Plus showing online purchase options alongside physical stores
- Managed service model where their team handles data updates, configuration, and maintenance
- Industry-specific locator pages tailored for wineries, distilleries, and CPG
Who Uses Grappos?
Their client list leans heavily into alcohol and beverage brands, shown as customer logos and testimonials on their homepage. It is a strong list, built on a managed service starting at $300 a month.
What Does Grappos Cost?
Grappos pricing starts at $300/month. Their site advertises a 30-day free trial with no credit card, but every button on it goes to a demo request form — there is no self-serve signup.
For context, that's at least $3,600/year at the published starting price, with the managed service included.
Why Companies Look for Grappos Alternatives
Starting at $300/month, Grappos sits above the self-service alternatives in this comparison. For startups, emerging brands and mid-market companies, that is a large line in the budget, which is why many compare self-service locators.
Feature-by-Feature Deep Dive
Analytics: SearchTracker vs StoreRocket Heatmaps
Grappos promotes SearchTracker as their branded analytics tool for monitoring product demand by region. It shows where customers look for your products, so you can plan distribution.
StoreRocket's analytics, which depend on the plan, include:
- A map of the places people searched
- Search terms, the words shoppers typed
- Searches that found nothing nearby, a pointer to where retail coverage is thin
- Clicks per location, which retailers shoppers open
- Views of the locator and the pages they happened on
Exporting this data depends on the plan; see pricing.
Data Management with Google Sheets Sync
StoreRocket approach: Create a linked Google spreadsheet from the dashboard. StoreRocket exports your retailer list to it, and your team edits that sheet going forward. Need to add 200 new retailers? Add them using the template columns, then run Sync from Sheets or enable automatic daily sync.
- Your team already uses spreadsheets. No new workflow to learn.
- Changes sync daily. No manual CSV re-importing.
- Multiple team members can collaborate. Sales, marketing, ops can all update simultaneously.
- Version history is built in. Google Sheets tracks every change automatically.
- It is part of the plan, not an add-on. Sheets sync depends on the plan; no separate integration fee.
Lead Capture
Grappos names three products: Product Locator, Buy Online Plus for routing shoppers to online retailers, and SearchTracker for demand analytics.
StoreRocket's lead form, which depends on the plan, gives a search with no retailer nearby a next step:
- A visitor searches and no retailer is nearby
- A short form appears in place of the empty result
- The visitor leaves their email, and the lead lands in your dashboard
- Your team can also get an email for each new lead
For brands investing in CPG marketing, those leads show where shoppers want your product and cannot yet find it.
Widget Design and Customization
StoreRocket gives you:
- A choice of locator styles
- Your brand colour, font and every word the locator shows
- Custom map markers using your own marker image and pin size
- Custom CSS for anything further
- A live preview in Widget Studio, and nothing changes on your site until you save
Check out store locator examples to see what's possible.
API and Developer Access
Depending on the plan, StoreRocket provides a REST API that lets your own software create, update and delete locations and read leads.
Grappos publishes a locator API for customers who want to build their own interface, covering products, retailers, and inventory.
Map Provider Flexibility
StoreRocket supports both Google Maps and Mapbox. You choose the provider for your locator; switching is a dashboard setting plus pasting the new embed code. Mapbox has its own map styles and prices differently, so the choice lets you pick on cost, look, or both. After the trial you connect your own key and pay that provider directly.
Grappos publishes Mapbox as its locator map provider, including support for custom Mapbox Studio styles.
For a deep comparison of the two map providers, read Google Maps vs Mapbox.
When Managed Service Makes Sense
Let's address the elephant in the room. Grappos's core pitch is: "We manage everything for you." And for some brands, that's genuinely valuable. If your marketing team is small, stretched thin and nobody has time to learn a new dashboard, having someone else handle your locator has real appeal.
To be fair, there are situations where a managed service is the shape of the problem:
- Enterprise brands with zero internal bandwidth for self-service administration
- Companies with complex compliance requirements around alcohol distribution data
- Brands that specifically need Grappos's wine/spirits industry connections and relationships
What all three have in common is a brand willing to pay from $300 a month for someone else to make the changes. With StoreRocket, the change is a field you edit yourself, on a plan published on the pricing page.
For Wine, Spirits, and Beverage Brands Specifically
"But Grappos specializes in wine and spirits. Can a general-purpose locator handle my beverage brand?"
For a locator built from your retailer list, yes.
StoreRocket suits beverage brands of many kinds. Our store locator for beverage brands guide covers the specific features and workflows that wine, spirits, beer, kombucha, and non-alcoholic beverage brands use daily.
What Beverage Brands Need (and What StoreRocket Delivers)
Retailer management across tiers: Wine and spirits distribution involves multiple tiers (distributors, wholesalers, retailers, on-premise, off-premise). StoreRocket's custom fields and filters handle this naturally. Tag locations as "Wine Shop," "Liquor Store," "Restaurant/Bar," "Grocery," and let customers filter by type.
Seasonal and rotating availability: Products come and go from shelves. With Google Sheets sync (depends on the plan), your sales team can update which retailers carry which product from the road, with changes published once a day or on demand, instead of emailing a spreadsheet to a managed service provider. The locator shows what your list says; it is not a live stock feed.
Geographic demand insights: StoreRocket's analytics (depends on the plan) show a map of the places people searched and the searches that found nothing nearby. Use this to pitch new retailers in underserved areas: many searches from a city where you have few retailers is a distribution gap worth closing.
Multiple product lines: Manage multiple brands or product lines within a single account. Filter by product type so customers searching for your bourbon aren't shown retailers that only carry your vodka.
For breweries and wineries specifically, our brewery and winery marketing guide covers the full marketing stack beyond just locators, including taproom marketing, tasting room strategy, wine club retention, and distribution marketing.
For CPG Brands Beyond Beverages
StoreRocket works for any industry whose customers need to find the stores that carry it.
Beauty and Cosmetics
Help customers find your skincare, makeup, or haircare products at Sephora, Ulta, Target, or independent boutiques. See our guide for beauty brands.
Supplements and Wellness
Connect health-conscious consumers with retailers stocking your vitamins, protein powders, or wellness products. See our guide for supplement brands.
Pet Products
Make it easy to find your food, treats, or accessories at PetSmart, Petco, or independent pet shops. See our guide for pet brands.
Fashion and Apparel
Help shoppers find your clothing, shoes, or accessories at retail partners. See our guide for fashion brands.
Food and Snacks
Specialty food brands, snack companies, artisanal producers. If it's on a shelf somewhere, customers need to find it. Read our CPG marketing guide for the full playbook.
DTC Brands Going Wholesale
Direct-to-consumer brands expanding into retail need a way to tell customers "you can also buy us here." Our DTC brands guide covers this transition specifically.
The point: You shouldn't need a different locator for each product line or category. One locator with filters can cover them.
Cost Analysis at Grappos's Published Starting Price
Grappos publishes one number, its starting price. Set the StoreRocket plan that includes Google Sheets sync, lead capture and the REST API, the work Grappos's managed service does for you, against it. StoreRocket's current prices are on its pricing page.
| Cost item | StoreRocket | Grappos |
|---|---|---|
| Software | the plan you choose, on the pricing page | From $300 a month |
| Three years at the starting price | your plan × 36 months | From $10,800 |
| Setup/onboarding | Self-service, no fee | Included (managed) |
| Data updates | Your team: dashboard, import or Google Sheets sync | Included (managed) |
| Map usage | your own Google Maps or Mapbox account after the trial | Included |
On StoreRocket, add your own Google Maps or Mapbox key after the trial and pay that provider directly. StoreRocket puts no limit on views or searches on any plan.
Migration from Grappos to StoreRocket
Here's the step-by-step process.
Step 1: Export Your Location Data
Request a full data export from Grappos. You'll want a CSV or spreadsheet with all your retailer information: names, addresses, phone numbers, categories, product availability, and any custom data points.
Step 2: Sign Up for StoreRocket
Create your account at storerocket.io/get-started. Start with a free trial, no credit card needed. You can run both platforms simultaneously during the transition.
Step 3: Import Your Locations
Option A: CSV Import Upload your CSV. StoreRocket matches the columns it recognises and asks about the rest, and the import shows what will change before you publish it.
Option B: Google Sheets Sync (Recommended; depends on the plan) Import your existing retailer list using Option A above, then open Google Sheets Sync in StoreRocket and create a new linked spreadsheet. StoreRocket exports your locations to it. Edit that sheet using its template columns, then run Sync from Sheets or enable automatic daily sync. Continuous sync uses the spreadsheet created by StoreRocket. See the Google Sheets setup guide.
Step 4: Configure Your Widget
- Open Widget Studio and choose a style
- Set your brand colors and fonts
- Upload custom map markers if desired
- Configure search radius and default view
- Set up filters (product type, retailer type, etc.)
- Check the live preview, then save when it matches your brand
Step 5: Set Up Analytics and Lead Capture
Where your plan includes them, the analytics start recording searches once the locator is live, and you switch on the lead form so a search that finds no retailer nearby can leave an email.
Step 6: Replace the Embed Code
Swap the Grappos widget code on your website with the StoreRocket embed code. Copy the embed code shown on your StoreRocket Install page. It already carries your account ID, so paste it exactly as copied.
If you're on Shopify, WordPress, Squarespace, Wix, or another platform, we have specific guides:
- Add store locator to Shopify
- Add store locator to WordPress
- Add store locator to Squarespace
- Add store locator to your website
Step 7: Test Everything
Verify search works correctly, filters show the right categories, location details display properly, and a test lead from a search with no retailer nearby reaches your dashboard. Have someone outside your team test it fresh.
Step 8: Cancel Grappos
Once StoreRocket is running smoothly, cancel your Grappos subscription.
Running Both During the Switch
There is no implementation project to schedule: import the file, check the column mapping, style the widget and swap the embed. The step worth taking slowly is your own review of the imported data before the swap, and you can run both locators side by side while you do it.
Other Grappos Alternatives Worth Considering
StoreRocket is our recommendation when a locator built from your own retailer list fits, but here are other options in the space.
Destini
What it is: Product locator focused on CPG, food, and beverage brands. Grappos actually compares itself against Destini on their website.
Pros:
- CPG industry focus
- Retail chain data partnerships
- Product-level locator (find specific SKUs)
Cons:
- Enterprise pricing (not publicly listed)
Best for: Large CPG brands with dedicated vendor management teams.
Where StoreRocket differs: Destini prices by quote. StoreRocket's plans are on the pricing page, and you set the locator up yourself today.
MikMak
What it is: Ecommerce acceleration platform with "where to buy" functionality. More of a conversion tool than a pure locator.
Pros:
- Multi-retailer checkout ("buy now" buttons)
- Retail media analytics
- Strong enterprise integrations
Cons:
- Focused on online purchase rather than finding a nearby store
- Enterprise pricing
Best for: Enterprise CPG brands focused on measuring online-to-offline sales.
Where StoreRocket differs: StoreRocket is the locator itself: shoppers find the nearest store on your own page, and a per-location button can still send them to an online retailer.
Pear Commerce
What it is: Retail ecommerce platform connecting brands to retail partners for "add to cart" functionality across retailer websites.
Pros:
- Deep retailer integrations
- Cart-level sales measurement
- Retail media capabilities
Cons:
- Focused on online purchase rather than finding a physical store
- Enterprise-only
Best for: Brands that want to drive online purchases at specific retailers, not help customers find physical stores.
Where StoreRocket differs: StoreRocket gets the shopper to the shelf, and when you want both, a per-location button links to that retailer's online store, on every plan.
Locally
What it is: Product locator and "buy online, pick up in store" platform popular with outdoor, sporting goods, and lifestyle brands.
Pros:
- In-stock inventory data
- BOPIS (buy online, pick up in store) capability
- Strong outdoor/sporting goods network
Best for: Brands in outdoor, sporting goods, or categories where real-time inventory matters.
Where StoreRocket differs: Locally's own docs describe the locator as an iframe whose styling is not inherited from your site, restyled by their onboarding specialist. StoreRocket's script embed renders in your page on most platforms, and you change the look yourself in Widget Studio. If in-stock data is the job, Locally fits that better.
Where StoreRocket Fits
Compared with the alternatives above that price by quote, StoreRocket offers:
- Published pricing on the pricing page
- Analytics and lead capture, depending on the plan, with the price on the page
- Filters for any product line, set up yourself
- Google Sheets sync, depending on the plan, so your team makes the updates a managed service would
Frequently Asked Questions
Which costs less to run over time, Grappos or StoreRocket?
Grappos starts at $300 a month and includes its managed service. StoreRocket's current prices are on its pricing page: the running cost is a StoreRocket plan, your team keeps the retailer list current, and StoreRocket maintains the hosted locator and delivers updates through the embed already on your site. Store locators are all StoreRocket makes. After the trial you connect your own Google Maps or Mapbox key and pay that provider directly, and StoreRocket puts no limit on views or searches. If you need product-level availability from retailer data, that is a different job, and Grappos's price covers it.
Is StoreRocket good for wine and spirits brands?
Yes, when the locator is built from your own retailer list. StoreRocket works with beverage brands across wine, spirits, beer, kombucha, and non-alcoholic categories. Custom fields let you tag locations by license type (on-premise, off-premise), product availability, and retailer tier. Filters allow customers to search by product type. Our beverage brands guide covers the specific setup for alcohol brands.
Does StoreRocket have anything like Grappos SearchTracker?
Yes, depending on the plan. StoreRocket's analytics show a map of the places people searched, the words they typed, the searches that found nothing nearby and clicks per location.
Can StoreRocket show "buy online" options like Grappos Buy Online Plus?
Yes. StoreRocket's CTA buttons can link to any URL, including online retailer pages, Amazon listings, or your own ecommerce store. You can add several buttons per location (e.g., "Buy Online," "View Menu"), next to the built-in directions link. While it's not an identical feature to Buy Online Plus, it achieves the same goal of showing customers online purchase options alongside physical stores.
How does Google Sheets sync replace Grappos's managed data service?
Create a linked spreadsheet from StoreRocket's Google Sheets Sync page, then give your team access to that sheet. StoreRocket exports your current locations to it. Your team can edit addresses and add retailers using the template columns, then run Sync from Sheets or enable automatic daily sync. Existing retailer spreadsheets can be imported as CSV or Excel files first. Sheets sync depends on the plan. See the Google Sheets setup guide.
What if I have thousands of retailer locations?
StoreRocket's plans are sized by the number of locations; see current plans. CSV import matches the columns it recognises and shows what will change before you publish, and Google Sheets sync handles ongoing updates. Nearby pins can group into clusters so a dense map stays readable.
Can I track demand in specific regions to pitch new distributors?
Yes, depending on the plan. StoreRocket's analytics show a map of the places people searched and the searches that found nothing nearby. Many searches from a region where you have few or no retailers is useful evidence to bring to a distributor meeting. See our store locator ROI guide for frameworks on quantifying this data.
Is the migration from Grappos difficult?
No. Export your location data from Grappos, or use your own internal spreadsheet, and import it via CSV or Google Sheets; StoreRocket matches the columns it recognises and asks about the rest. There is no implementation project in between, and both locators can run until you are happy to swap the embed.
Does StoreRocket offer a trial period?
Yes. Start with a free trial, no credit card needed. This gives you enough time to import your data, configure the widget, and compare it directly against your Grappos locator before committing.
Can I manage multiple brands or product lines?
StoreRocket's filters let you tag locations by brand, product line, or the products each one stocks, and customers filter results to find stores that carry specific products, as your list records them; it is not a live stock feed. Custom fields add other details to each location. This works for single-brand wineries and multi-brand CPG portfolios alike.
What about compliance requirements for alcohol brands?
StoreRocket displays retailer information, and you choose which details the locator shows. A required disclaimer sits on the page around the locator, where you control the wording. The locator shows where to buy and purchases happen at the retailer, but check the rules that apply in each of your markets.
Make the Switch
Grappos built a solid product locator for the wine and spirits industry. Its published pricing starts at $300/month.
StoreRocket delivers:
- ✅ A published price on the pricing page, against Grappos from $300/mo by quote
- ✅ Self-service control
- ✅ Google Sheets sync (your team updates the list itself)
- ✅ Lead capture built into the locator, depending on the plan
- ✅ REST API, depending on the plan
- ✅ Any industry, where Grappos concentrates on wine, spirits, non-alcoholic beverage and CPG
Choose StoreRocket if your retailer list already lives in a spreadsheet and you would rather change it yourself today than wait on a managed service to do it for you.
No credit card required. Import your locations, configure your widget, and test the result before you commit.
Related: What is a store locator? | Best dealer locator software | Best store locator software 2026 | Store locator ROI | Where to Buy page guide
Switching from Grappos? Contact us for a personalized walkthrough. We'll show you exactly how StoreRocket handles your specific use case, whether that's wine, spirits, CPG, or anything else.