How to Add a Store Locator to BigCommerce (2026)

BigCommerce is a powerful e-commerce platform for growing brands. If you sell online AND have physical stores or dealer networks, a store locator for BigCommerce connects these channels and drives omnichannel sales.

This guide covers every method to add a store locator to your BigCommerce store.

Related: What is a store locator? | Best store locator software 2026

#Why BigCommerce Stores Need a Store Locator

#The Omnichannel Advantage

BigCommerce merchants with physical locations benefit from:

• Research online, buy in-store: 73% of shoppers use multiple channels
• Buy online, pickup in-store (BOPIS): Growing rapidly
• Local search traffic: 46% of Google searches have local intent
• Higher conversion: Local presence builds trust

#Your Options for BigCommerce Store Locators

#Option 1: BigCommerce App Marketplace

How it works: Install a store locator app from BigCommerce's marketplace.

Pros:

• Native integration
• Managed within BigCommerce

#Option 2: Embedded Solution (Recommended)

How it works: Use a dedicated store locator platform and embed it on your BigCommerce store.

Pros:

• Full-featured store locator
• Professional analytics (heatmaps!)
• Lead capture
• Google Sheets sync
• Platform independence

Cons:

• Separate dashboard

Best choice: StoreRocket

#Option 3: Custom Development

How it works: Build a custom store locator using BigCommerce's APIs and frontend framework.

Pros:

• Complete customization
• Deep integration potential

Cons:

• Requires developer
• Ongoing maintenance

#Adding StoreRocket to BigCommerce

Here's how to set up StoreRocket on a BigCommerce store:

#Step 1: Create Your StoreRocket Account

1. Visit storerocket.io/get-started
2. Sign up with your email
3. Access your dashboard immediately
4. No credit card required for 7-day trial

#Step 2: Add Your Locations

Manual entry:

1. Go to Locations > Add Location
2. Enter name and address (auto-geocodes)
3. Add phone, email, hours
4. Click Save

CSV import:

1. Prepare spreadsheet with location data
2. Go to Locations > Import
3. Upload and map columns
4. Import all at once

Google Sheets sync:

1. Create a Google Sheet with locations
2. Connect in Settings > Integrations
3. Changes sync automatically

#Step 3: Customize Your Widget

1. Go to Widget > Themes
2. Choose a theme
3. Match your BigCommerce theme colors
4. Configure map settings (Google Maps or Mapbox)
5. Set search defaults

#Step 4: Set Up Filters

Create filters for:

• Store types (Retail, Outlet, Partner)
• Services (BOPIS, Returns, Repairs)
• Product categories

#Step 5: Get Your Embed Code

1. Go to Widget > Install
2. Copy the embed code:

 1<div class="storerocket-store-locator"></div>
 2
 3<script src="//cdn.storerocket.io/widget.js"></script>
 4<script>
 5StoreRocket.init({
 6    selector: ".storerocket-store-locator",
 7    account: "YOUR_ACCOUNT_ID"
 8});
 9</script>

Replace YOUR_ACCOUNT_ID with the account ID shown under Widget → Install in the StoreRocket dashboard.

#Step 6: Add to BigCommerce

Method A: Create a New Page

1. Log into your BigCommerce admin
2. Go to Storefront > Web Pages
3. Click Create a Web Page
4. Select Using the HTML Editor
5. Enter a page title: "Store Locator" or "Find a Store"
6. Paste your StoreRocket embed code in the HTML editor
7. Configure page URL: /store-locator/
8. Click Save

Method B: Add to Existing Page

1. Edit any existing web page
2. Switch to HTML editor view
3. Paste embed code where desired
4. Save

Method C: Theme File Edit (Advanced)

For deeper integration:

1. Go to Storefront > My Themes
2. Click Advanced > Edit Theme Files
3. Create or edit a template file
4. Add the embed code
5. Save

#Step 7: Add to Navigation

1. Go to Storefront > Navigation Menus
2. Edit your main navigation
3. Add a new link:
   • Link Text: "Find a Store"
   • Link URL: /store-locator/
4. Save

#Step 8: Test

Verify:

• ✅ Search works by zip, city, GPS
• ✅ Results display correctly
• ✅ Directions and phone links work
• ✅ Mobile experience is good

#BigCommerce-Specific Features

#Integration with BigCommerce Commerce

Buy Online, Pick Up In-Store:

• Add "Pickup Available" filter to stores
• Link store locator from cart
• Show pickup-enabled locations

Local Inventory Display: With StoreRocket's API + custom development:

• Show "In stock at nearby stores"
• Display inventory by location
• Enable "check availability" on product pages

#BigCommerce Channel Manager

If using Channel Manager for marketplaces:

• Maintain consistent location data
• Sync inventory across channels
• Unified store directory

#B2B Edition Features

For BigCommerce B2B stores:

• Dealer/distributor locator
• Tiered partner display

#Frequently Asked Questions

#Can I show inventory by location?

With custom development using StoreRocket's API and BigCommerce's inventory APIs, yes.

#How do I manage dealer/distributor locators on BigCommerce?

StoreRocket handles dealer locators with filters for partner tiers and custom fields for dealer information. See our dealer locator software guide.

#Will a store locator help my BigCommerce SEO?

Individual, indexable location pages can rank for "[brand] + [city]" searches. Learn more in our Store Locator SEO Guide.

#Get Your BigCommerce Store Locator Live

Connect your BigCommerce store to your physical locations. Drive foot traffic, enable BOPIS, and understand where your customers are.

Try StoreRocket Free for 7 Days →

No credit card required.

Need help with your BigCommerce store locator? Contact us.