Adding a store locator to Magento (now Adobe Commerce) helps your e-commerce customers find physical locations. From Magento Open Source to Adobe Commerce, connecting online shoppers with brick-and-mortar stores drives omnichannel sales and closes the gap between digital browsing and in-store purchases.
This guide covers everything you need to know about Magento 2 store locators: marketplace extensions, embedded SaaS solutions like StoreRocket, custom development, performance trade-offs, migration paths from Magento 1, and enterprise requirements for multi-store, multi-brand operations. By the end, you'll know exactly which approach fits your business and how to get a store locator live on your Magento site today.
Related: What is a store locator? | Best store locator software 2026 | Store locator examples
#Magento 2 vs Adobe Commerce: What You Need to Know
Before diving into store locator options, let's clear up the naming confusion that trips up a lot of merchants.
Magento Open Source (formerly Magento Community Edition) is the free, self-hosted version of the platform. It powers thousands of mid-market e-commerce stores and remains one of the most flexible platforms available.
Adobe Commerce (formerly Magento Commerce / Magento Enterprise) is the paid, enterprise-tier version now owned and managed by Adobe. It includes everything in Magento Open Source plus B2B features, staging environments, advanced segmentation, and Adobe Experience Cloud integrations.
Adobe Commerce Cloud is the fully managed, cloud-hosted version of Adobe Commerce with built-in infrastructure, CDN, and deployment pipelines.
Here's what this means for store locators: all three versions support the same extension and embed approaches. The methods in this guide work identically across Magento Open Source on your own servers and Adobe Commerce Cloud with a full enterprise stack. The differences only matter when you're looking at deep B2B integrations or Adobe Experience Cloud connectivity, which we cover in the enterprise section below.
Throughout this guide, we use "Magento" to refer to all variants unless a distinction is specifically relevant.
#Why Magento Stores Need Location Finders
#The Omnichannel Imperative
Magento merchants often operate both online and offline. The data makes the case clear:
- 73% of shoppers use multiple channels during their purchase journey
- 67% of online shoppers have used buy-online-pickup-in-store (BOPIS)
- "Near me" searches continue to grow year over year across every retail category
- 76% of local searchers visit a business within 24 hours
- Returns and exchanges still happen overwhelmingly in physical stores
Your Magento store attracts customers and moves them through the research phase. A store locator bridges that final gap, helping them complete their journey at a physical location near them. Without one, you're leaving that conversion to chance or forcing customers to Google your brand plus their city and hope for the best.
#Magento's Enterprise Focus
Magento serves mid-market to enterprise retailers. These businesses typically have:
- Multiple store locations across regions or countries
- Warehouse and fulfillment centers with different customer-facing roles
- Authorized dealer or distributor networks
- Service and repair centers
- Complex inventory systems tied to ERP platforms
A store locator for Magento needs to handle this complexity while maintaining the performance standards that Magento merchants demand. That's a tall order, and it's exactly why the approach you choose matters so much.
#The Cost of Not Having a Store Locator
Every day a Magento merchant operates without a store locator is a day of missed opportunities. Customers who can't find a nearby store don't call your support team to ask. They leave your site and find a competitor who makes it easy. For brands with dealer networks, this is even more damaging: your dealers are paying for shelf space and marketing, and they expect you to send customers their way. A store locator isn't a nice-to-have. For omnichannel retailers and manufacturers, it's a fundamental piece of the sales infrastructure.
#Your Options for Magento Store Locators
There are three viable approaches to adding a store locator to Magento 2 or Adobe Commerce. Each has real trade-offs depending on your technical resources, budget, and long-term maintenance appetite.
#Option 1: Magento Marketplace Extensions
How it works: Install a store locator extension from the Adobe Commerce Marketplace (formerly Magento Marketplace). The extension adds a module to your Magento installation with admin configuration, database tables, and frontend rendering.
Pros:
- Native Magento integration, managed within the admin panel
- Location data lives in your Magento database
- Some extensions offer basic inventory integration with Magento's MSI (Multi-Source Inventory)
- One-time purchase cost for most extensions
#Magento Store Locator Extension Example
Amasty Store Locator offers Google Maps integration, location pages, import/export, and configurable search radius. The published Store Locator extension costs $199 for the first year as an annual subscription. Renewals cost 60% of the original price, currently $119.40/year.
#Option 2: Embedded SaaS Solution (Recommended)
How it works: Use a dedicated store locator platform like StoreRocket and embed it on a Magento CMS page using a small snippet of code. The locator runs outside your Magento backend, so it adds no PHP code or database queries to Magento.
Pros:
- Analytics from Pro and lead capture on Business
- No StoreRocket PHP code or database queries inside Magento
- Platform independent: if you migrate from Magento to Shopify or any other platform, your store locator moves with you
- Daily Google Sheets sync on Business
Trade-offs:
- $25 to $69 a month, against an extension you retest on every Magento upgrade
- A separate dashboard, bridged by Google Sheets sync, which is also how staff update locations without Magento admin access
- Real-time inventory is API work, as it is on any platform, and the REST API is on Business
Example: StoreRocket is built for retail, dealer, and distributor locators.
#Option 3: Custom Development
How it works: Your development team builds a custom store locator module from scratch as a Magento 2 module with its own controllers, models, admin UI, and frontend templates.
Pros:
- Complete control over every aspect of functionality and design
- Deep integration with Magento's inventory, customer, and order systems
- Can connect directly to ERP, CRM, and warehouse management systems
- No external dependencies or subscriptions
Cons:
- Ongoing maintenance burden: every Magento upgrade requires testing and potentially updating your module
- Performance optimization falls entirely on your team
- Map API management (Google Maps or Mapbox billing, quota monitoring) becomes your responsibility
Best for: Large enterprises with unique requirements that no existing solution can meet, and a dedicated development team to maintain the module long-term.
Compare the three approaches against your integration requirements, ownership model, and available development resources.
Try StoreRocket free for 7 days. No credit card required.
#Adding StoreRocket to Magento: Step-by-Step Guide
Here is how to add StoreRocket to a Magento CMS page.
#Step 1: Create Your StoreRocket Account
- Visit storerocket.io/get-started
- Sign up with your email
- Access your dashboard immediately
- No credit card required for 7-day trial
You'll have full access to all features during the trial, including analytics, lead capture, and Google Sheets sync.
#Step 2: Add Your Locations
StoreRocket offers three ways to get your location data in, and you can use any combination.
Manual entry (best for small networks):
- Go to Locations > Add Location
- Enter store details: name, full address, phone number, website URL
- Add hours of operation for each day
- Add any custom fields (product lines, certifications, etc.)
- Save. StoreRocket geocodes the address automatically.
CSV import (best for bulk uploads):
- Export your current store list to CSV from whatever system you use today
- Go to Locations > Import
- Upload your file and use the column mapper to match your headers to StoreRocket fields
- Preview the import, verify addresses, and confirm
- All locations import at once with automatic geocoding
Google Sheets sync (best for ongoing management):
- Create a Google Sheet with your location data (or connect an existing one)
- Go to Settings > Integrations > Google Sheets
- Authorize the connection and map your columns
- Enable daily sync
With Google Sheets sync, your Magento store locator updates after the daily sync. This is particularly powerful for Magento merchants with dealer networks where distributors or regional managers update their own store information.
#Step 3: Configure Your Widget
- Go to Widget > Themes
- Select a theme
- Match your Magento store's brand colors by setting the accent color
- Configure search behavior:
- Map provider: Google Maps or Mapbox
- Search radius: Set default and maximum search distances
- Distance units: Miles or kilometers
- Language: Match your Magento storeview language
- Geolocation: Auto-detect customer location on load
#Step 4: Set Up Filters
Help customers narrow down locations to find exactly what they need:
- Go to Filters
- Create relevant filter groups that match how your customers think:
- Store type: Retail, Outlet, Service Center, Flagship
- Services offered: Returns, Repairs, Consultations, Installation
- Products available: Full line, Specific categories, Clearance
- Dealer tier: Authorized, Premium, Certified (for B2B networks)
- Assign filters to each location individually or in bulk
#Step 5: Get Your Embed Code
- Go to Widget > Install
- Copy your embed code:
1<div class="storerocket-store-locator"></div>
2
3<script src="//cdn.storerocket.io/widget.js"></script>
4<script>
5StoreRocket.init({
6 selector: ".storerocket-store-locator",
7 account: "YOUR_ACCOUNT_ID"
8});
9</script>
Replace YOUR_ACCOUNT_ID with the account ID shown under Widget → Install in the StoreRocket dashboard.
The provider-independent script must load before the initialization call, so use the complete code from Widget → Install without adding async.
#Step 6: Add to Magento
There are three methods depending on your comfort level with Magento's admin and your theme setup.
Method A: CMS Page (Easiest)
This is the most straightforward approach and works for any Magento 2 installation.
- Log into your Magento Admin panel
- Navigate to Content > Elements > Pages
- Click Add New Page (or edit an existing "Store Locator" page)
- Set the page title to "Store Locator" or "Find a Store"
- Under Content, open the WYSIWYG editor and click the Show/Hide Editor button to switch to HTML mode
- Paste your StoreRocket embed code
- Under Search Engine Optimization, set:
- URL Key:
store-locator - Meta Title:
Find a Store | [Your Brand] Store Locator - Meta Description:
Find [Brand] stores near you. Search [number] locations by city or zip code.
- URL Key:
- Under Design, select your page layout (1 column recommended for full-width locator display)
- Save the page and flush cache:
bin/magento cache:flush
Method B: CMS Block (Reusable)
CMS Blocks let you embed the store locator on multiple pages or within other CMS content.
- Navigate to Content > Elements > Blocks
- Click Add New Block
- Set the block title to "Store Locator Widget" and the identifier to
store_locator_widget - Paste the StoreRocket embed code in the content area (HTML mode)
- Save the block
- Insert the block on any CMS page or within other blocks using:
1{{block id="store_locator_widget"}}
This approach is useful if you want the store locator to appear in multiple contexts, like a dedicated page and also within a footer section or support page.
Method C: Layout XML (For Developers)
For Magento developers who want to add the store locator via theme or module layout updates, you can reference the CMS block through layout XML.
First, create the CMS block as described in Method B. Then, in your theme's layout file (e.g., store_locator_index_index.xml) or a custom module:
1<?xml version="1.0"?>
2<page xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
3 xsi:noNamespaceSchemaLocation="urn:magento:framework:View/Layout/etc/page_configuration.xsd"
4 layout="1column">
5 <body>
6 <referenceContainer name="content">
7 <block class="Magento\Cms\Block\Block" name="store.locator">
8 <arguments>
9 <argument name="block_id" xsi:type="string">store_locator_widget</argument>
10 </arguments>
11 </block>
12 </referenceContainer>
13 </body>
14</page>
Alternatively, you can add the embed code directly in a PHTML template if you prefer not to use a CMS block:
1<!-- app/design/frontend/[Vendor]/[Theme]/templates/store-locator.phtml -->
2<div class="store-locator-container">
3 <div class="storerocket-store-locator"></div>
4
5 <script src="//cdn.storerocket.io/widget.js"></script>
6 <script>
7 StoreRocket.init({
8 selector: ".storerocket-store-locator",
9 account: "YOUR_ACCOUNT_ID"
10 });
11 </script>
12</div>
#Step 7: Add to Navigation
Make your store locator easy for customers to find:
- Navigate to Content > Elements > Menu (or your theme's menu management system)
- Add a new menu item with the label "Find a Store" or "Store Locator"
- Set the link to your store locator CMS page URL
- Position it in your header navigation, footer, or both
- Save and clear cache:
bin/magento cache:flush
For themes that use Magento's category-based navigation, you may need to add the link through your theme's header template file instead.
#Step 8: Configure Content Security Policy (Magento 2.4+)
Magento 2.4 and later versions enforce Content Security Policy headers. You need to whitelist StoreRocket's CDN domain for the widget to load properly.
Add StoreRocket to your CSP whitelist by creating or editing etc/csp_whitelist.xml in a custom module:
1<?xml version="1.0"?>
2<csp_whitelist xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
3 xsi:noNamespaceSchemaLocation="urn:magento:module:Magento_Csp:etc/csp_whitelist.xsd">
4 <policies>
5 <policy id="script-src">
6 <values>
7 <value id="storerocket_cdn" type="host">cdn.storerocket.io</value>
8 </values>
9 </policy>
10 <policy id="connect-src">
11 <values>
12 <value id="storerocket_api" type="host">*.storerocket.io</value>
13 </values>
14 </policy>
15 <policy id="frame-src">
16 <values>
17 <value id="storerocket_frame" type="host">*.storerocket.io</value>
18 </values>
19 </policy>
20 </policies>
21</csp_whitelist>
Run bin/magento setup:upgrade and bin/magento cache:flush after adding the CSP configuration.
#Magento-Specific Performance Considerations
Measure the store locator with your production theme, extensions, cache, and hosting configuration.
#Why Performance Matters More on Magento
Check whether the chosen implementation loads scripts globally, makes server-side queries, or runs only on the locator page.
#Extension Impact vs SaaS Embed
What a SaaS embed like StoreRocket adds:
- One locator element, the provider-independent script, and its initialization call
- Zero database queries on your Magento server
- Loads only on the page where the embed code exists
- Locator processing happens on StoreRocket's servers
The StoreRocket embed runs only on the page where you add it and does not add PHP or database queries to Magento.
#Full Page Cache Compatibility
Magento's full page cache (Varnish, built-in FPC, Fastly, or CloudFlare) is essential for performance. Any store locator solution must play nicely with it.
StoreRocket and page caching:
- The embed code is static HTML
- StoreRocket adds no server-side work to Magento's cached page
#Multi-Store and Multi-Website Support
Magento's multi-store architecture lets you run multiple storeviews (languages, currencies) and multiple websites from a single installation. Your store locator needs to support this.
With StoreRocket, you have two approaches:
Approach 1: Separate projects per brand/region. Create a different StoreRocket project for each website or brand. Each gets its own embed code, its own locations, and its own analytics. Best for multi-brand retailers where each brand has completely different store networks.
Approach 2: Single project with filters. Use one StoreRocket project with all locations, and use filters to segment by brand, region, or storeview. Customize which filters are visible per storeview by embedding with different filter presets. Best for single-brand retailers with multiple storeviews for different languages or regions.
#Inventory Integration
For Magento merchants who want to show "in stock at nearby stores" or "available for pickup" on their store locator:
Option 1: Manual management via Google Sheets. Update product availability per location in your synced Google Sheet. Simple and effective for stores where inventory changes weekly rather than hourly.
Option 2: API integration. Use StoreRocket's REST API to push inventory data from your Magento MSI (Multi-Source Inventory) system or ERP. This enables real-time "in stock nearby" functionality. Requires custom development on the Magento side to push updates, but the StoreRocket API makes receiving them straightforward.
Option 3: Custom fields. Use StoreRocket's custom fields to indicate product availability categories per location without real-time inventory sync. For example: "Full product line", "Select items only", "Online returns accepted".
#Migrating Your Store Locator from Magento 1 to Magento 2
If you're still running Magento 1 (which reached end of life in June 2020) or are in the process of migrating to Magento 2 or Adobe Commerce, your store locator is one of the things that needs to come along.
#The Extension Migration Problem
If your Magento 1 store locator uses an extension, check whether its vendor publishes a Magento 2 migration path. Otherwise, export the location data and evaluate a Magento 2 extension or an embedded platform.
#The SaaS Advantage for Migration
StoreRocket is platform-independent:
- Your location data remains in StoreRocket's dashboard
- The same project can be embedded on the replacement site
- Your analytics history remains in StoreRocket
- Your filters, custom fields, and configuration remain with the project
If you're planning a Magento 1 to Magento 2 migration, an embedded locator keeps its data outside the Magento installation.
#Adobe Commerce Cloud Migration
For merchants migrating to Adobe Commerce Cloud, the same principle applies. StoreRocket's embed code works identically in cloud-hosted environments. There are no server-side dependencies, no Composer packages to install, and no module compatibility to verify against the cloud infrastructure.
#Enterprise Requirements: Adobe Commerce and B2B
Magento's sweet spot has always been the mid-market and enterprise segment. If you're running Adobe Commerce (the paid tier), your store locator needs go beyond basic "find a store" functionality.
#B2B Dealer and Distributor Locators
Adobe Commerce B2B merchants often need a dealer locator rather than a simple store locator. The requirements are different:
- Dealer tier differentiation: Show authorized, premium, and certified dealers with different visual treatments, badges, and prominence in search results
- Territory management: Assign dealers to territories and ensure customers are routed to the correct regional partner
- Lead capture and routing: When a customer searches for a dealer, capture their contact information and route the lead to the nearest or most appropriate dealer
- Custom fields for B2B data: Product lines carried, certifications held, service capabilities, minimum order quantities
- Company account integration: For customers logged into Adobe Commerce B2B company accounts, show relevant dealers based on their account's assigned territory
#Multi-Brand Portfolios
Enterprise retailers often operate multiple brands from a single Adobe Commerce installation:
- Separate locators per brand: Create a different StoreRocket project for each brand with its own locations, branding, and analytics
- Unified locator with brand filtering: Use one project with brand filters so customers can find any brand's stores from a single interface
- Brand-specific styling: Match each store locator's colors, fonts, and layout to the specific brand's design language
#Multi-Language and Multi-Currency Store Views
Magento's storeview architecture supports different languages and currencies from a single installation. For international merchants, your store locator needs to adapt:
- Language matching: StoreRocket supports multiple languages and can be configured per storeview
- Distance units: Automatically switch between miles and kilometers based on the customer's locale
- Regional filtering: Show only relevant locations for each country or region's storeview
#ERP and CRM Integration
Enterprise Magento merchants typically run SAP, Oracle, Microsoft Dynamics, or Salesforce alongside their e-commerce platform. StoreRocket's REST API enables:
- Automated location sync: Push new locations and updates from your ERP to StoreRocket programmatically
- Custom field mapping: Map ERP-specific data (warehouse codes, region IDs, product assortments) to StoreRocket custom fields
#SEO for Magento Store Locators
A well-optimized store locator page can rank for valuable "[brand] + store locator" and "[brand] + [city]" searches. For Magento merchants with dozens or hundreds of locations, this represents significant organic traffic potential.
#CMS Page SEO
Configure your store locator page's SEO settings in the Magento admin:
URL Key:
1store-locator
Meta Title:
1Find a Store | [Your Brand] Store Locator
Meta Description:
1Find [Brand] stores near you. Search [number] locations by city or zip code. Check hours, get directions, and find what you need.
Add the page to your XML sitemap and ensure it's internally linked from your header navigation, footer, and relevant category pages.
#SEO Location Pages
If you publish individual location pages, use a structure like:
1yourdomain.com/stores/new-york-times-square
2yourdomain.com/stores/chicago-magnificent-mile
3yourdomain.com/stores/los-angeles-beverly-center
Each location page should include:
- A unique URL with the location name and city
- Structured data markup (LocalBusiness schema) for rich snippets
- Optimized meta titles and descriptions
- Embedded map with the location pinned
- Hours, contact information, and directions
- Links back to your main Magento store
This is especially powerful for Magento merchants because:
- Each location page can rank independently for "[brand] + [city]" searches
- Structured data improves your visibility in Google's local results
- Multiple indexed pages with unique content boost your domain's overall authority
- Location pages capture long-tail traffic that your main site doesn't target
#Troubleshooting Magento Store Locators
#Widget Doesn't Appear
Check these in order:
- Page is published and enabled in the Magento admin
- Embed code is complete and pasted in HTML mode (not visual editor mode, which can strip script tags)
- Content Security Policy isn't blocking the script (see Step 8 in the installation guide above)
- No HTML errors in the surrounding content that could break parsing
Quick diagnostic: Open your browser's developer console (F12) and look for errors. CSP violations will show clearly as blocked script warnings.
#Cache Issues
Magento's aggressive caching can prevent changes from appearing immediately.
Full cache clear sequence:
bin/magento cache:clean(clears invalidated cache types)bin/magento cache:flush(flushes all cache storage, including FPC)- If using Varnish:
varnishadm "ban req.url ~ /"or purge through your Varnish management interface - If using Fastly or CloudFlare: purge from their respective dashboards
- Clear your browser cache or test in an incognito window
#JavaScript Conflicts
If the widget loads but behaves unexpectedly (map doesn't render, search doesn't work):
- Check the browser console for JavaScript errors
- Look for conflicting Google Maps or Mapbox libraries loaded by other extensions
- Test with other extensions disabled temporarily to isolate the conflict
- Verify that RequireJS isn't interfering with the StoreRocket script
#WYSIWYG Editor Stripping Code
Magento's WYSIWYG editor (TinyMCE) can sometimes strip or modify embed code when you switch between visual and HTML modes.
Prevention: Always paste the embed code in HTML mode, and avoid switching back to visual mode after pasting. If the editor strips the code, consider using the CMS Block approach instead, which is less prone to WYSIWYG interference.
#Analytics and Lead Capture for Magento Merchants
StoreRocket includes locator analytics from Pro.
#What StoreRocket Tracks
- Search volume and trends: How many customers use your locator daily, weekly, and monthly, with trend analysis over time
- Geographic heatmaps: Visual maps showing where customers are searching from, revealing demand patterns you can't see any other way
- Location performance: Which stores get the most clicks. Identify your highest-demand and lowest-performing locations
- Search terms: Exactly what customers type into the search box (city names, zip codes, "near me"). This data is gold for understanding how customers think about your physical presence
- No-results searches: See when customers search in areas where you have no locations, revealing expansion opportunities
#Lead Capture
For B2B merchants, manufacturers, and brands with dealer networks, lead capture turns your store locator from a passive directory into an active lead generation channel:
- Contact forms: When a search returns no nearby store, visitors can leave their details instead of leaving empty-handed
#Using Analytics Data for Magento Optimization
Inventory and fulfillment planning: High search volume in a region with no nearby stores signals demand for expansion. High search volume around an existing store confirms it's well-positioned and may need more inventory.
Marketing spend allocation: Concentrate your digital advertising budget in regions where store locator data shows the highest physical store interest. If your locator heatmap shows heavy search activity in Dallas but your Google Ads spend is evenly distributed, you're missing an opportunity.
Omnichannel strategy: Understand the relationship between online traffic and physical store visits. If 40% of your store locator searches come from product pages, your customers are using the locator as a "buy in person" bridge.
New market validation: Before opening a new location, check your store locator analytics for search volume in candidate cities. Real customer demand data beats demographic reports for site selection. Learn more about measuring store locator ROI.
#Implementation Checklist
#Pre-Launch
- [ ] All store locations entered with accurate addresses
- [ ] Hours of operation verified
- [ ] Filters created and assigned
- [ ] Theme matches Magento store branding
- [ ] Mobile experience tested
- [ ] CSP whitelist configured (if needed)
#Launch
- [ ] Embed code added to CMS page
- [ ] Page linked in navigation
- [ ] Cache cleared
- [ ] Search functionality verified
- [ ] Mobile tested again
#Post-Launch
- [ ] Analytics tracking confirmed
- [ ] Staff trained on updates
- [ ] Update process documented
- [ ] Holiday hours schedule planned
#Frequently Asked Questions
#How can I add a store locator to Magento?
Options include an Adobe Commerce Marketplace extension, an embedded platform like StoreRocket, or custom development.
#How much does a Magento store locator cost?
Costs vary by approach. Compare the selected extension's published price, the development effort for a custom module, and the subscription for an embedded platform. StoreRocket's SaaS plans are $25/mo (Basic), $39/mo (Pro), and $69/mo (Business).
#Can I use a SaaS store locator with Adobe Commerce?
Yes. StoreRocket uses an HTML and JavaScript embed, with no Composer package or Magento module installation.
#Will a store locator extension slow down Magento?
It depends on the extension. Magento extensions can add PHP code, database queries, JavaScript, and CSS to the installation. With StoreRocket, the locator runs from the embed only on the page where you add it, with no StoreRocket server-side processing inside Magento.
#How do I add multiple store views to a store locator?
There are two approaches depending on your needs. Option 1: Separate projects. Create a different StoreRocket project for each storeview. Each project has its own set of locations, its own branding, and its own embed code. Add the appropriate embed code to each storeview's CMS page. This is best for multi-brand retailers. Option 2: Single project with filters. Use one StoreRocket project with all locations and configure filters for brand, region, or language. Embed the same project across storeviews but customize the default filters per storeview. This is best for single-brand international retailers.
#Can I migrate my store locator from Magento 1 to Magento 2?
Check whether the extension vendor publishes a Magento 2 migration path. With an embedded platform like StoreRocket, the location data and configuration remain in the StoreRocket project while you replace the page carrying its embed.
#Does StoreRocket work with Magento's REST API?
StoreRocket has its own REST API that can be used alongside Magento's API for custom location integrations. Common use cases include pushing location updates from Magento's Multi-Source Inventory (MSI) system to StoreRocket and syncing new location data from an ERP that also feeds Magento. The APIs are complementary rather than directly integrated, so you would build a middleware layer to connect the two systems.
#How do I set up a dealer locator on Adobe Commerce B2B?
StoreRocket handles B2B dealer and distributor locators. Create your dealer network as locations in StoreRocket, add tier designations (Authorized, Premium, Certified) using filters, and add B2B-specific custom fields like product lines carried or minimum order quantities. The dealer locator features work identically whether you're on Magento Open Source or Adobe Commerce B2B. Business includes lead capture for customer inquiries.
#Should I use StoreRocket or build a custom Magento module?
Choose custom development when you need Magento-specific workflows that an embed and API cannot provide. Choose StoreRocket when its published locator, analytics, lead-capture, data-sync, and API features cover the requirements.
#Get Your Magento Store Locator Live
Your Magento customers are looking for physical stores. Every day without a store locator means missed omnichannel opportunities, lost foot traffic, and dealer partners who wonder why you're not sending them customers.
The SaaS approach adds the locator through an embed instead of a Magento module.
StoreRocket for Magento includes:
- ✅ No StoreRocket server-side queries inside Magento
- ✅ Daily Google Sheets sync on Business
- ✅ Geographic heatmap analytics showing where customers search
- ✅ Lead capture on Business
- ✅ Works with Magento Open Source, Adobe Commerce, and Adobe Commerce Cloud
- ✅ Static embed markup works with Magento page caching
- ✅ Multi-storeview and multi-website support
Plans start at $25/mo (Basic), $39/mo (Pro) for growing brands, and $69/mo (Business) for established retailers.
Try StoreRocket Free for 7 Days →
No credit card required. Your Magento store locator can be live today.
#Further Reading
- What is a store locator?. Comprehensive overview of store locator technology and use cases
- Best store locator software in 2026. Side-by-side comparison of every major store locator platform
- Store locator examples. Real-world examples from leading brands
- Store locator ROI. How to measure the business impact of your store locator
- Best dealer locator software. Guide for manufacturers and B2B brands with dealer networks
Need help setting up your Magento store locator? Contact our team and we'll walk you through it.